• New podcast aimed at highlighting insights, opportunities and actionable content for the marine industry MINNEAPOLIS, September 13, 2022 — The Marine Retailers Association of the Americas has launched an all-new podcast, titled “The Boat Biz,” focused on delivering insights, discussing opportunities and providing actionable content for the marine industry to act on. The Boat […]
Tag: MRAA
Four New Partner Members Join the MRAA in August
Four new Partner Members joined the MRAA in August.
Discover Boating, Strategic Partner Ebony Media Host Event to Engage NexGen Boat Buyers
As part of its initiative to engage NextGen boaters, Discover Boating and its partners held a boating lifestyle media event in Martha’s Vineyard.
Pineapple Payments Provides Strong Support for MRAA Members
MINNEAPOLIS, MN — The Marine Retailers Association of the Americas announced today that Pineapple Payments has pledged significant support to MRAA members, through both a membership and a new operational benefit for MRAA members. Pineapple Payments, a payments technology company now part of Fiserv, is the newest addition to the line-up of MRAA Benefit Providers. […]
Dealer Week 2022 Education Lineup Released
Dealer Week, an annual MRAA Conference for marine businesses, has announced the education lineup for the event that will be held December 5-8 in Austin, Texas.
New York State Passes Right to Repair; Exempts Marine Industry
ALBANY, N.Y. — June 22 — The Marine Retailers Association of the Americas, the National Marine Manufacturers Association, and the Coalition Opposed to Illegal Tampering have made immense progress in New York after meeting with Senator Breslin to inform him of the potential harms right to repair legislation could have on Marine and other off-road […]
RECT: Today’s No. 1 Customer Experience Metric
Your service department holds the key to a quality customer experience. With the twists and turns of every new season, the needs and demands of boater buyers and owners change. These evolving needs, of course, are brought on by the ever-changing economy, technological advances, product development, consumer sentiment and satisfaction, and experiences found elsewhere in […]
Operation: Keep Your Customers Boating
In Minnesota, a salesman admits that boat deliveries and walkthroughs are being compromised by the overwhelming number of customers who need to be cared for. This, despite the fact that he’s selling boats to customers who’ve never even been in a boat, let alone have never owned a boat. In Florida, a dealership principal tosses […]
