The NMMA announced this week that the 2024 Discover Boating® New England Boat Show®, in partnership with Progressive® Insurance, is moving from its traditional February President’s Day weekend timeframe to January 10–14 in 2024. The move is a result of trade events at the Boston Convention & Exhibition Center (BCEC) that would impact move-in and space […]
Tag: NMMA
Discover Boating Webinar on Understanding the Barriers and Opportunities of Next Generation Boaters
On the heels of Discover Boating’s audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and “See You Out Here” campaign, learn more about the latest data into the next generation segments to understand behavioral shifts post-pandemic in an all-industry webinar Thursday, March 30. This […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
U.S. Representative Jake Auchincloss Visits Discover Boating New England Boat Show
U.S. Representative Jake Auchincloss (D-MA-04) visited the New England Boat Show Thursday, Feb. 16, touring the show with NMMA Vice President of Northeast Boat Shows Jon Pritko and MMTA Executive Director Randall Lyons. During the visit the importance the recreational boating industry plays in New England was discussed. The economic impact in New England is […]
Sustainable Marine Fuels in the Spotlight at Discover Boating Miami International Boat Show
• Latest drop-in fuel technology minimizes CO2 emissions, maintains boats’ range and performance The advancement, innovation, and availability of sustainable marine fuels was the focus of an industry event during the Discover Boating® Miami International Boat Show®. Sustainable marine fuels minimize CO2 emissions from recreational boating while maintaining boats’ range and performance. They are compatible with […]
Discover Boating’s See You Out Here Campaign Engages NexGen Boaters
Discover Boating’s See You Out Here’ campaign delivered more than 1.2 billion impressions, and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
Discover Boating Boat Shows Kick Off in Nashville January 5 as Brand Expands to 11 Major Market Events
• NMMA Continuing its Long-Standing Relationship with Progressive® Insurance for Discover Boating® Boat and Sport Shows Discover Boating®, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), announced today the re-branding of NMMA’s full lineup of consumer boat and sport shows under the Discover Boating brand, kicking off January 5 in Nashville […]
Boat Finder Launching at 2023 Discover Boating Boat & Sport Shows
Discover Boating Boat Finder tool launching to aid consumers and the industry in boat-shopping process.
Proposed Vessel Speed Rule Will Hamper Recreation, Do Little for Right Whale
• Recreational boating and fishing community submit comment, ask NOAA to pause rule WASHINGTON, D.C., October 7, 2022 — Monday, the Marine Retailers Association of the Americas and other leading organizations representing recreational fishing and boating in the United States urged the National Marine Fisheries Service (NMFS) to pause its proposed North Atlantic Right Whale […]
Discover Boating, Strategic Partner Ebony Media Host Event to Engage NexGen Boat Buyers
As part of its initiative to engage NextGen boaters, Discover Boating and its partners held a boating lifestyle media event in Martha’s Vineyard.
