By Valerie Ziebron, President of VRZ Consulting and Dealer Week 2025 Educator The more customers use their boat, the more likely they are to stay in boating. Those of us in the industry who love and live for boating can consider it a given that once a boater, always a boater. Unfortunately, statistics tell a […]
Tag: Valerie Ziebron
Improve Service Department Communication at Your Dealership
How to dial in the people and processes in every department to help transform your customers’ experience.
Delivering the WOW Factor!
• MRAA’s Dealer Week Conference and Expo offers marine dealerships an unmatched experience for education, networking and advancement. After removing the covering for the temporary tattoo on my right shoulder, the words in the bright red heart with an arrow piercing through it read, “Mom!” But from my inverted angle, those same three letters read […]
MRAA Launches Service Advisor Certification
MINNEAPOLIS, October 1 – The Marine Retailers Association of the Americas (MRAA) announces the launch of its all-new Service Advisor Certification Program – a high-demand, position-specific certification designed to elevate a dealership’s service department by boosting technician efficiency, driving up revenue and profits, and transforming customer experience. “Not only does the service advisor spend the […]
Dealer Week 2023 Education Now Available on MRAATraining.com
Fifteen world-class educational courses from MRAA’s 2023 Dealer Week Conference and Expo are now available on MRAATraining.com. MRAA Gold and Silver Members have immediate viewing access. The topics include best practices for selling value and experience; turning boat inventory faster; fixing poor communications; and more. Dealer Week 2023 includes tactics and expert-driven advice in three […]
7 Courses to Help Your Service Department Reach the Next Level
“If you were to recommend three courses for a service department, what would you suggest?” This recent question popped up in one of the MRAA internal Slack conversations asking our entire team for their suggestions. We get regular questions about top courses from our our dealer members and MRAA staff for a couple of reasons. […]
MRAA Announces Dealer Week 2023 Education Pathway Hosts
MINNEAPOLIS, Aug. 17 – The Marine Retailers Association of the Americas (MRAA) has announced the Education Pathway Hosts for its annual Dealer Week Conference and Expo, held Dec. 4-7, in Tampa, Fla. Three highly talented, well-versed and driven speakers will lead their respective “classrooms,” offering insight, interacting with the audience and guiding attendees to take […]
VRZ Consulting Commits to MRAA as Platinum Partner, Dealer Week 2023 Host
MINNEAPOLIS — The Marine Retailers Association of the Americas announces that VRZ Consulting has increased its MRAA support level to a Platinum Partner Member and Dealer Week Host. VRZ Consulting supports the MRAA’s programs and opportunities provided to the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners […]
