Now in its 75th year and fourth generation of management, Strong’s Marine has long been the home of Super Service, and it’s not uncommon to hear President Jeff Strong speak on the importance of “client delight.” So it comes as no surprise, then, to note that when the topic of Repair Event Cycle Times surfaced […]
Day: March 1, 2022
RECT: Today’s No. 1 Customer Experience Metric
Your service department holds the key to a quality customer experience. With the twists and turns of every new season, the needs and demands of boater buyers and owners change. These evolving needs, of course, are brought on by the ever-changing economy, technological advances, product development, consumer sentiment and satisfaction, and experiences found elsewhere in […]
Back to the Basics
6 fundamentals and 1 Pro Tip worth revisiting to help service to drive a better customer experience. By Jesse Swain Vice President of Customer Experience Barletta Boats Today’s dealers operate in an entirely different service environment than they did just a few short years ago, and some of the most successful dealers have started running […]
MRAA, VRZ Consulting Release Service Department Survey Results
MINNEAPOLIS, March 1, 2022 — The Marine Retailers Association of the Americas, in collaboration with VRZ Consulting, released the results of a comprehensive, marine industry service department study. The survey results, which featured insights from more than 260 marine service departments, outlines some of the challenges dealerships face in repairing boats more quickly. The genesis […]
