• A marine dealer celebrates employee tenure, turns retention into a competitive advantage Alpin Haus was founded as a ski shop back in 1964 by Bud Heck and John Daly. By 1987, boats were added to the outdoor recreational dealer’s inventory. From that point on, whether it’s RVs, pools, snowboards or snowmobiles, the Hecks and […]
Author: Jerrod Kelley
MRAA Invests in AI Innovation at digitalNow 2025 to Enhance Member Experience
The Marine Retailers Association of the Americas (MRAA) recently attended the digitalNow 2025 conference by Sidecar — a premier gathering of association leaders focused on harnessing artificial intelligence to drive innovation and improve member engagement. Through immersive sessions and collaborative networking, MRAA gained actionable insights to strengthen AIMIE, our intelligent member experience platform and refine […]
Hold Onto Your Team and Boost Their Satisfaction
Highlighting a workforce tactic based on expert guidance from SHRM HR leader Gloria Sinclair Miller, a previous Dealer Week educator Morgan Wallen put out a hit country song in 2021 titled “Bandaid on a Bullet Hole.” Essentially, his song croons about a failed relationship and the many ways he (or people in general) try to […]
Convert Renters to Boat Owners
How your dealership can help already-established boating enthusiasts become buyers As a boat dealer, if you could determine how to create urgency to buy in your boat renters, it could unlock new sales and profit opportunities now and for the foreseeable future. When it comes to boat sales leads, the average renter falls into the […]
Discover Boating Marketing Leadership Summit
I am a 1-in-8 Member By Jerrod Kelley, MRAA Content Manager [Editor’s note: Original LinkedIn post edited for sharing] Yesterday (Monday, Oct.6, 2025), as I sat in a room filled with brilliant marketing minds and dozens of marine industry leaders and decision-makers for the Discover Boating Marketing Leadership Summit 2025 at the Tampa EDITION in […]
Boat Smart from the Start
• BoatUS Foundation and United States Coast Guard Boating Safety Toolkit Despite the recreational boating season beginning to wind down, the safety of your customers and others on the water should still be of the utmost importance. Boating Education — Boater Safety As summer begins to change into fall, colder water and changing weather patterns […]
Service Messaging Success
Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.
Devoted to Boating
MRAA Members Play a Vital Role In Supporting Dealers and the Marine Industry by Helping Shape Authentic Sales Leadership Certification As a dealership owner and manager, you know firsthand the boating business doesn’t always love you back. Even though you give it your blood, sweat, tears and years, it can be, at times, unsympathetic. Regardless, […]
Strategic Collaboration to Propel Boating Industry Growth
• NMMA & MRAA launch Market Expansion Advisory Group In response to a concerning slowdown in new boat sales and shifting consumer behavior, the National Marine Manufacturers Association (NMMA) and MRAA have joined forces to launch the Market Expansion Advisory Group. Beyond that, this collaborative initiative unites marketing leaders from across the marine industry — […]
BoatUS Commits to Platinum Partner Membership
MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces BoatUS has committed to the association as a Platinum Partner Member. Also, it is an exhibitor Dec. 7-10, at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner, BoatUS demonstrates a deep investment in the future of the marine industry. Its […]
