Monthly Dashboard Helps Boating Industry Track Early Consumer Awareness, Interest and Engagement Boat dealerships need to understand how consumer interest in recreational boating is growing and how well Discover Boating is performing in its role. Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association
New boat owners who don’t feel supported in year one of their ownership journey may not stick around. Many dealers have experienced this very thing. A buyer who was excited at the purchase and delivery phase, but then never received the proper level of care and support slowly checks out
• Webinar: MRAA Education Champion IDS Marine & PCLM Business Solutions Host Free Webinar — April 14 Guessing why your customers boats are sitting longer than they should is not the approach your service department needs. You have a lot of service data at your disposal, so knowing how to
An In-Depth Discussion About Heritage and Creating a Meaningful Event with Marine Industry Leader Krissy Wiborg This year, Bob Hewes Boats, a fourth-generation, family-owned dealership located in North Miami, marked a rare milestone: 100 years in business. That kind of longevity doesn’t happen by accident. Consistency, adaptability and building lasting
You don’t just call up a pizza joint and ask, “Can you help me order a pizza?” That might be fun to try one time to capture their response, but it’s better to have some details ready about your favorite order. Having been trained on pizza ingredients, pizza making and
• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find greater success when using AIMIE our AI-powered Chatbot. Currently, members ask AIMIE basic questions that lack the proper depth. I’m
A dealer reached out recently because they needed a job description for a marina manager at a waterfront location. They didn’t have the job description, and they also didn’t have the time to build one from scratch. Because AIMIE, our AI for Marine Industry Education by Betty Bot, already knows
• A marine dealer celebrates employee tenure, turns retention into a competitive advantage Alpin Haus was founded as a ski shop back in 1964 by Bud Heck and John Daly. By 1987, boats were added to the outdoor recreational dealer’s inventory. From that point on, whether it’s RVs, pools, snowboards
The Marine Retailers Association of the Americas (MRAA) recently attended the digitalNow 2025 conference by Sidecar — a premier gathering of association leaders focused on harnessing artificial intelligence to drive innovation and improve member engagement. Through immersive sessions and collaborative networking, MRAA gained actionable insights to strengthen AIMIE, our intelligent
Highlighting a workforce tactic based on expert guidance from SHRM HR leader Gloria Sinclair Miller, a previous Dealer Week educator Morgan Wallen put out a hit country song in 2021 titled “Bandaid on a Bullet Hole.” Essentially, his song croons about a failed relationship and the many ways he (or
