How your dealership can help already-established boating enthusiasts become buyers As a boat dealer, if you could determine how to create urgency to buy in your boat renters, it could unlock new sales and profit opportunities now and for the foreseeable future. When it comes to boat sales leads, the average renter falls into the […]
Author: Jerrod Kelley
Discover Boating Marketing Leadership Summit
I am a 1-in-8 Member By Jerrod Kelley, MRAA Content Manager [Editor’s note: Original LinkedIn post edited for sharing] Yesterday (Monday, Oct.6, 2025), as I sat in a room filled with brilliant marketing minds and dozens of marine industry leaders and decision-makers for the Discover Boating Marketing Leadership Summit 2025 at the Tampa EDITION in […]
Boat Smart from the Start
• BoatUS Foundation and United States Coast Guard Boating Safety Toolkit Despite the recreational boating season beginning to wind down, the safety of your customers and others on the water should still be of the utmost importance. Boating Education — Boater Safety As summer begins to change into fall, colder water and changing weather patterns […]
Service Messaging Success
Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.
Devoted to Boating
MRAA Members Play a Vital Role In Supporting Dealers and the Marine Industry by Helping Shape Authentic Sales Leadership Certification As a dealership owner and manager, you know firsthand the boating business doesn’t always love you back. Even though you give it your blood, sweat, tears and years, it can be, at times, unsympathetic. Regardless, […]
Strategic Collaboration to Propel Boating Industry Growth
• NMMA & MRAA launch Market Expansion Advisory Group In response to a concerning slowdown in new boat sales and shifting consumer behavior, the National Marine Manufacturers Association (NMMA) and MRAA have joined forces to launch the Market Expansion Advisory Group. Beyond that, this collaborative initiative unites marketing leaders from across the marine industry — […]
BoatUS Commits to Platinum Partner Membership
MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces BoatUS has committed to the association as a Platinum Partner Member. Also, it is an exhibitor Dec. 7-10, at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner, BoatUS demonstrates a deep investment in the future of the marine industry. Its […]
What’s Working Now: 12 Proven Retail Tactics from Boat Dealers Like You
• Real-World Dealer Insights from May 2025 Pulse Report You know the market is tightening. While it’s good to focus on your business outcomes, it’s also imperative to explore retail tactics that boost your customer relationship, earn repeat business and trust and enhance your dealership’s reputation. It’s also important to understand what some of […]
Make Your Boating Event Better
• For dealership events, it’s all in the specifics, so aim for the bull’s-eye! In recent A Bit of Optimism podcast with Simon Sinek, guest Phil Rosenthal, the star of “Somebody Feed Phil” and executive producer of “Everybody Loves Raymond”, shared a great line about how the hook is the specific. For example, how can […]
How to Help Boating Customers Clear Hurdles
• Rapid Marine uses proactive approach to engage, educate and encourage Minnesota boaters about new boating safety law Imagine there are 10 hurdles in your way, standing between you and the finish line. If you’ve ever had a chance to run hurdles on a track team, staring down 10 hurdles, each measuring 42 inches high […]
