• Rapid Marine uses proactive approach to engage, educate and encourage Minnesota boaters about new boating safety law Imagine there are 10 hurdles in your way, standing between you and the finish line. If you’ve ever had a chance to run hurdles on a track team, staring down 10 hurdles, each measuring 42 inches high […]
Author: Jerrod Kelley
Shoot. Pass. Dribble.
I remember hearing about the triple threat when I was youngster learning basketball. For those unfamiliar with the term, it’s simply a position you should be in when you have the ball. You should be in an athletic position that lets you shoot, pass or dribble. Ideally, you want to read the defense and keep them […]
Volvo Penta & MRAA Partner in Dealer Development, Training
• New initiative designed to equip dealers with expertise & tools to enhance service departments and drive business growth Volvo Penta is working together with the Marine Retailers Association of the Americas (MRAA) to increase its education offerings beyond Volvo Penta’s already robust library of trainings to help dealerships develop additional competencies. The collaboration starts […]
Ascent Dealer Services, BH-USA Newest MRAA Partner Members
MINNEAPOLIS, February 28, 2025 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Ascent Dealer Services and BH-USA as its newest Partner Members. Through Partner Membership, marine manufacturers, suppliers and service providers demonstrate their commitment to supporting the growth and success of the marine industry. By aligning their brands with the […]
Use High-Value Content to Generate Leads Before the Boat Show
You can create flow for your dealership’s sales team with HVCO. What? It may sound like something a heating-and-air technician may know something about, but HVCO actually stands for high-value content in the marketing world. By implementing this marketing strategy in your business plan, you can help generate a refreshing movement of hot leads and […]
Guide Your Customers’ Boat Show Journey
Let’s play a game of “Would you rather?” Would you rather your customers have to rely on the radio ad spot to understand a boat show or create a custom publication that walks them through a boat-show journey? Would you answer change if I told you that the custom publication could go a long way […]
Dealers Share Boat Show Best Practices & Strategies
As an owner, GM or decision-maker, hoping for the best this boat-show season isn’t a business strategy or a sin. Many people are driven by fear AND hope, so it’s easy to make a quick critique of someone who says, “I hope our boat show season goes well.” Just because they utter these words doesn’t […]
Delivering the WOW Factor!
• MRAA’s Dealer Week Conference and Expo offers marine dealerships an unmatched experience for education, networking and advancement. After removing the covering for the temporary tattoo on my right shoulder, the words in the bright red heart with an arrow piercing through it read, “Mom!” But from my inverted angle, those same three letters read […]
MRAA’s Dealer Week Conference & Expo Continues its Momentum
• 4-Day Marine Event In Orlando Features Largest Expo Hall Ever MINNEAPOLIS, Dec. 19 – More than 1,400 marine industry professionals participated in the Marine Retailers Association of the Americas (MRAA) 2024 Dealer Week Conference and Expo, held Dec. 8-11 in Orlando, Fla., through either in-person attendance or Dealer Week Online. The in-person event featured […]
Jeff Strong Recognized for Commitment to Advocacy
• Strong’s Marine President, and MRAA Board Chairman, Receives Dealer Ambassador Award ORLANDO, FLORIDA – Dec. 17, 2024 – The Marine Retailers Association of the Americas presented the annual MRAA Dealer Ambassador Award to Jeff Strong, President, Strong’s Marine of New York, at the 2024 Dealer Week Conference and Expo in Orlando, Fla. Throughout 2024, […]
