You can create flow for your dealership’s sales team with HVCO. What? It may sound like something a heating-and-air technician may know something about, but HVCO actually stands for high-value content in the marketing world. By implementing this marketing strategy in your business plan, you can help generate a refreshing movement of hot leads and […]
Author: Jerrod Kelley
Guide Your Customers’ Boat Show Journey
Let’s play a game of “Would you rather?” Would you rather your customers have to rely on the radio ad spot to understand a boat show or create a custom publication that walks them through a boat-show journey? Would you answer change if I told you that the custom publication could go a long way […]
Dealers Share Boat Show Best Practices & Strategies
As an owner, GM or decision-maker, hoping for the best this boat-show season isn’t a business strategy or a sin. Many people are driven by fear AND hope, so it’s easy to make a quick critique of someone who says, “I hope our boat show season goes well.” Just because they utter these words doesn’t […]
Delivering the WOW Factor!
• MRAA’s Dealer Week Conference and Expo offers marine dealerships an unmatched experience for education, networking and advancement. After removing the covering for the temporary tattoo on my right shoulder, the words in the bright red heart with an arrow piercing through it read, “Mom!” But from my inverted angle, those same three letters read […]
MRAA’s Dealer Week Conference & Expo Continues its Momentum
• 4-Day Marine Event In Orlando Features Largest Expo Hall Ever MINNEAPOLIS, Dec. 19 – More than 1,400 marine industry professionals participated in the Marine Retailers Association of the Americas (MRAA) 2024 Dealer Week Conference and Expo, held Dec. 8-11 in Orlando, Fla., through either in-person attendance or Dealer Week Online. The in-person event featured […]
Jeff Strong Recognized for Commitment to Advocacy
• Strong’s Marine President, and MRAA Board Chairman, Receives Dealer Ambassador Award ORLANDO, FLORIDA – Dec. 17, 2024 – The Marine Retailers Association of the Americas presented the annual MRAA Dealer Ambassador Award to Jeff Strong, President, Strong’s Marine of New York, at the 2024 Dealer Week Conference and Expo in Orlando, Fla. Throughout 2024, […]
2024 RECT Recap for Marine & RV Dealerships
Integrated Dealer Systems, and MRAA Education Champion, will host a Dealership Insights Forum at 11:30 a.m. (EST) on Friday, Dec 20. The topic of the discussion centers on 2024 Repair Event Cycle Time (RECT) Recap for Marine and RV dealerships. The forum will inspect RECT over the past year, exploring what have been the biggest […]
Dealer Pay Commits to Platinum Partner Membership, Dealer Week Educational Session Sponsorship
MINNEAPOLIS, Dec. 2 – The Marine Retailers Association of the Americas announces Dealer Pay has committed to the association as a Platinum Partner Member, and will sponsor a special Dealer Week 2024 educational session next week. Through Platinum Partner Membership, Dealer Pay provides significant support for the association while receiving increased marketing exposure, Dealer Week […]
Dealer Week Comfort Spot Returns: Priority One Relaxation Station
MINNEAPOLIS, Nov. 21 – The Marine Retailers Association of the Americas announces the return of the popular Relaxation Station, presented by Priority One Financial Services, to the Dealer Week Conference & Expo, Dec. 8-11, in Orlando, Florida. After last year’s sell-out experience at boating’s only event focused on dealer growth, MRAA Partner Member and Dealer […]
Take This Job and … LOVE It!
The first work-related tune that pops in a lot of people’s heads is probably “Take This Job and Shove It,” a David Allen Coe song made popular by Johnny Paycheck (got to appreciate that last name!). According to Wikipedia, the song represents a working man’s attitude toward a gig he’s worked long and hard at, […]
