We’ve all heard the Golden Rule and probably had it engrained into us at a young age. The Golden Rule is to treat others like you would want to be treated.   While the Golden Rule is a great start, we should be living by the Platinum Rule, which is

When discussing following up with recent buyers, we’ve heard some dealer express reluctance. What if the customer is truly unhappy? What if the issue is something with the boat that you can’t fix yourself quickly? What if the customer’s boat needs to come back to service, and you’re already overbooked?

We’ve heard anecdotally over the past few months that many of those customers who have purchased boats this year are first-time buyers. And new data is showing that is, in fact, the case. More than one-third of those who have purchased new and pre-owned powerboats this year are first-time boat

The F&I office is a second thought at many dealerships. If it exists at all, it primarily functions as a lending arm or paperwork administrator for the sales department. This approach not only loses your dealership significant amounts of money, it also greatly impacts your customer’s satisfaction with the sales

It’s late July, and while boats may still be selling for you in what appears to be a record-setting season for the industry, we can all see the traditional slowdown coming. And, as we’ve heard, some of you are completely out of boats right now.   So how do you

To those of us who have been boating for decades, operation of a boat may come easy, and knowledge of boating etiquette and laws are common knowledge. But the same is not the case for the first-time boat buyers you’ve sold to this year.   In fact, boating can be

Use of videos for promoting products and services has become extremely common. As the world goes digital, it’s clear: Videos sell boats. So, it’s obvious that a boat dealer would also jump on the bandwagon. As a boat dealer your goal should always be to discover new and effective ways

Boat dealers are feeling the digital pressure from all sides as the marine industry rapidly evolves under the pressure of the COVID-19 pandemic and most recently the significant influx of new boat buyers that have entered the market. As an industry, we’ve been touting digital marketing for years — since

We all have what feels like one million things going on at all times, at work, at home. It’s hard to remember everything we need to do. Heck, sometimes I can’t even remember why I opened the refrigerator. That’s why process maps are so important. They keep our business tasks

I’ve been telling dealers for years to move their sales conversations to the phone because tone of voice is a big, damn deal. It has a major effect on how prospects perceive you. So, how do sales call scripts fit into that perception? We believe that there are three core