Derema Group has opened registration for SHOWUP2020 LIVE! The event will be streaming live from Philadelphia PA on Wednesday September 23rd from 12:00PM EDT – 6:00PM EDT. Registrants will have the ability to visit the site throughout the day to learn more about what the top brands have planned for 2021. Among the offerings included: […]
Author: MRAA
NJ Governor’s Budget includes Proposed Boating Sales Tax Increase
On Tuesday, New Jersey Governor Phil Murphy proposed a repeal of the overwhelmingly bipartisan sales tax cap on boats as part of his revised nine-month 2021 state budget to make up for a $5.6 billion budget shortfall due to the Covid-19 pandemic. The Governor’s $1 billion tax hike also includes a third attempt to raise […]
Hurricane Laura Shows the Need for Disaster Resilient Infrastructure
Hurricane Laura made landfall on Texas and Louisiana’s coasts early Thursday morning as the strongest hurricane to hit the region since 1861. The Category 4 hurricane with a life-threatening storm surge brought significant inland flooding and 150 mph winds. Fortunately search and rescue teams have found no reports of widespread fatalities. Hurricane Laura is the […]
MRAA Adds Three Employees to Enhance Membership, Education and Content Channels
The Marine Retailers Association of the Americas has hired three new employees in Education Specialist Cecelia Pallotto, Content Manager Jerrod Kelley and Membership Manager Sherri Cuvala. “We are thrilled to welcome Sherri, Cecelia and Jerrod to our MRAA team and to bolster all of the great resources we create and contribute to this great industry […]
The Boat House Chicago hosts Boat-In Movie Night on Pistakee Lake
The Boat House Chicago hosted the first ever “Boat-In” Movie Night on the Chain O’ Lakes! During these uncertain times, entertainment venues and entertainment in general is limited. That’s why we decided to help give our boating family and friends a lasting memory this summer! Starting at 8:15pm The Boat House Chicago showcased Finding Nemo […]
Jeff Husby Named President and CEO of WaterSports Central
WaterSports Central LLC (WC), Georgia and South Carolinas premier boat dealership with six retail locations featuring Nautique, Crownline, Bryant, Xcursion, and South Bay brands, today announced and welcomed veteran marine retailer Jeff Husby as its partner, president and CEO. Preston Davis who has served as the organization’s senior executive since 2017, moves into an advisory […]
New Boater Interest Drives Boat Leads to Soar Past Expected July Fourth Peak
New visitors to Boat Trader, YachtWorld and boats.com up more than +50% in July Leads flourished across U.S. with over +200% YoY growth in nearly all regions Boats Group’s soldboats.com database shows boat sales increased +30% YoY Data from July for Boat Trader, YachtWorld and boats.com show traffic (+49% YoY) and leads (+193% YoY) continue […]
Take Me Fishing and Discover Boating Joint ‘Get On Board’ Campaign Signals Success
In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine […]
MRAA launches virtual program for post-sale follow-up
In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA today announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have […]
Continue to Train Your Customers in Boating
When your customer received their boat, hopefully you were able to give them an in-depth orientation and demo at delivery. But, as many of us know, one hour or a couple hours of training do not make for an expert boater. Now is the time to think about how you can offer additional training opportunities […]
