The Marine Retailers Association of the Americas is please to announce two new Partner Members into membership. Bank of the Ozarks and MOTOTV have joined the association’s growing roster of marine industry supporters. Bank of the Ozarks Bank of the Ozarks is a regional bank with expertise in marine lending, servicing marine dealers throughout the […]
Author: MRAA
MRAA Reports Nearly $500,000 in Member Benefits in 2017
The Marine Retailers Association of the Americas released its annual report and member benefits metrics this week, documenting nearly half a million dollars in financial benefits for its members in 2017. The total benefits awarded to members represented a $75,000 increase over 2016. “MRAA is dedicated to providing dealers with the resources needed to compete […]
Record MDCE Registrations Fourth Year in a Row
After four consecutive years of record-breaking registrations, the 2018 Marine Dealer Conference & Expo once again set a record for its April-only earliest-bird registration period. Co-produced by the Marine Retailers Association of the Americas and Boating Industry, slated for Dec. 9-12, 2018, at the Orange County Convention Center in Orlando Fla., the MDCE recorded 195 […]
Dealer to Dealer: May
What is the most important to your organization- mission, core values, or vision? How do you instill that key element into your company’s culture? “Core values come first. I’m not sure you can set a vision or create a mission statement you can follow without having a code of ethics in place as a guide. […]
Practice What You Learn
In the Continuous Certification Q1 course, “Take Your Dealership From Good to Great with CRM,” instructor Sam Dantzler opened our eyes to asking how customers want to be contacted. Since then, I’ve been taking notice how the businesses that I interact with contact me. This week, I needed to get my bike tuned up and […]
Global Marine Insurance Agency Expands Product Offering and Leadership Team
Traverse City, Michigan, April 30, 2018 – Global Marine Insurance Agency a leading specialty marine brokerage and program administrator, announced today the expansion of their product offering and leadership team. GMIA is the marine division of Specialty Program Group, LLC. With locations across the country, GMIA specializes in providing insurance products for personal watercraft spanning […]
Member Spotlight: Nancy Struthers
#trainingdaywithMRAA Recap: What I Can’t Stop Thinking About
It has almost been a week since last Friday’s #trainingdaywithMRAA, and I can’t stop thinking about what Theresa Syer said in her session, “Make Customer Service Your Competitive Advantage.” “According to the IPSIS Mori Study, emotionally engaged customers are 3-times more likely to recommend you to others.” Whoa. We all know that the moment a […]
National Safe Boating Council Offers Free Boating Safety Resources
The National Boating Safe Boating Council is offering dealerships free resources to support boating and water safety efforts. While supplies last, dealerships and marinas can receive a Safe Boating Campaign box set to display and use within their businesses. Choose from the following sets: Safe Boating Guidelines Box Set Includes packets of the following brochures […]
Experiences > Products
Experiences are greater than material products. I’ve been hearing this mantra from many directions lately. For example, Instagram is using influencers and ads to capture the experience you will get from engaging with the product – to capture the feelings and emotions tied to using their product. Going to a conference has changed; it used […]
