As you and your team are evaluating what you’ll need to do to adapt to a changing market in the second half of 2022, it’s important to keep in mind the new and revised regulations that apply to your marine business. For example, if you operate dealerships in the U.S., you’ll need a plan in […]
MRAA Blog
Doing More With Less
If you are like most companies in the boating industry, you are currently understaffed and busier than you have been in the last 15 years. Though there are longer term solutions in the making, addressing the shortage of skilled workers right now can feel like an impossible challenge. We have all heard the saying, “Do […]
How to Increase Customer Engagement by Improving Your Website
Shopping online has become common practice for consumers. With 79 percent of smartphone users making a purchase online within the last 6 months, it’s important for dealers selling high-consideration products such as boats, to start considering how they can improve their websites to increase engagement. In the boating industry, it’s not about offering a “buy […]
Improving the Customer Experience through Employee Satisfaction
By Bob McCann, Lead Certification Consultant, MRAA Customer satisfaction in our industry is defined as a measure of how a boat builder’s product and a dealer’s service perform compared to customer’s expectations. It has long been the method to measure the effectiveness of the Marine Industry Certified Dealership Program (MICD). I propose that employee satisfaction […]
Improve Customer Experience with This Consumer Financing Strategy
When we can effectively answer a question in the mind of a prospective boat buyer, we build a layer of trust that boosts the customer’s experience — AND we take a step closer to selling them a boat. This idea probably isn’t new to you. Especially if you’ve been in the room for one of […]
Boaters Beware: E15 At Pumps Through Boating Season
This boating season it is going to be imperative to pay attention at the pump, as a new emergency rule will allow E15, a harmful fuel for boat engines, to be sold throughout the summer. E15, or gasoline that uses a 15 percent ethanol blend, is a widespread, common fuel type that can be harmful […]
How to Support Remote Employees
4 Tips to help employers support their remote workforce An MRAA guest blog by Dealership Advantage, MRAA Education Champions Today, working remotely is more common than ever, which means supporting remote employees is more important than ever. But that isn’t always an easy thing to accomplish. Your boat dealership has salespeople out on the water […]
Get Used to Pre-Owned Boats
In each monthly Pulse Report survey sent to dealers, one question we ask is, “What’s working?” We also ask the flip side, “What’s not working?” This month, with the MRAA’s Spotlight focus on the pre-owned boat market, we also added two questions to gauge their approach to the used boat market in terms of sales […]
11 Best Practices to Guide You to More Success in the Pre-Owned Boat Market
The word on the street is that expert advice has taken a hit lately, as certain parts of society seek out advice online in the form of YouTube videos, online influencers and other online outlets to find their own information to surmise a strategy for their business, health and life’s other decisions. Call me old-fashioned, […]
5 Tips to Get More Pre-Owned Boats Approved
Insights to Help You Identify and Avoid Any Traps Along the Way By Jared Zimlin, Director of Business Development, Elite Recreational Finance In the new norm we are currently in, demand is up and the supply of new boats down or delayed. Because of this, many dealers are turning more and more to selling pre-owned […]
