When discussing following up with recent buyers, we’ve heard some dealer express reluctance. What if the customer is truly unhappy? What if the issue is something with the boat that you can’t fix yourself quickly? What if the customer’s boat needs to come back to service, and you’re already overbooked? First, that’s no reason to […]

We’ve heard anecdotally over the past few months that many of those customers who have purchased boats this year are first-time buyers. And new data is showing that is, in fact, the case. More than one-third of those who have purchased new and pre-owned powerboats this year are first-time boat buyers, Info-Link has confirmed.   […]

The F&I office is a second thought at many dealerships. If it exists at all, it primarily functions as a lending arm or paperwork administrator for the sales department. This approach not only loses your dealership significant amounts of money, it also greatly impacts your customer’s satisfaction with the sales process. Every minute that a […]

It’s late July, and while boats may still be selling for you in what appears to be a record-setting season for the industry, we can all see the traditional slowdown coming. And, as we’ve heard, some of you are completely out of boats right now.   So how do you continue to build revenue for […]

In any business, it’s difficult to ascertain just what it is that our customers want and need. In a discretionary income business like boat sales, it’s even more difficult. And when you add in the technology that makes shopping from home a breeze, well, it can feel downright impossible.   There are, however, a few […]

All this talk about the customer experience feels great. We can all nod, smile and agree that the steps we’ve shared over the last few weeks are great tactics for delivering for our customers. But how do you pull it all together in a customer experience strategy?   This is exactly where MRAATraining.com comes into […]

To those of us who have been boating for decades, operation of a boat may come easy, and knowledge of boating etiquette and laws are common knowledge. But the same is not the case for the first-time boat buyers you’ve sold to this year.   In fact, boating can be downright scary and intimidating to […]

Use of videos for promoting products and services has become extremely common. As the world goes digital, it’s clear: Videos sell boats. So, it’s obvious that a boat dealer would also jump on the bandwagon. As a boat dealer your goal should always be to discover new and effective ways of making people aware of […]

Boat dealers are feeling the digital pressure from all sides as the marine industry rapidly evolves under the pressure of the COVID-19 pandemic and most recently the significant influx of new boat buyers that have entered the market. As an industry, we’ve been touting digital marketing for years — since at least the time I […]

When your appointment book is filling up with both prospects looking to buy and customers needing delivery, it’s easy to look for ways to shortcut the sales process. Skipping a demo could save you hours, between prep and the actual demo. But, it could also lead to a customer who doesn’t understand the operation of […]