Learning more about your customers: Gather intel on all the boating and fishing newcomers so your dealership can improve its messaging, content production and customer retention What if there was a resource available to you that could better explain who all the new boating and fishing customers were? A way to learn more about them […]

Did you make any progress with your New Year’s Resolutions? It’s healthy for your business and for your personal development to start the year with aspirations of what you want to accomplish: eat better, work out more, get better organized, implement the new Dealer Management Software, etc. These goals help you point yourself in the […]

Using free and available assets to reach your customers with content that addresses their needs, questions and concerns.   Marty Marketingguy and Mary O’Marketing are both striving to get better at their position for their respective dealerships. Marty is the marketing manager of a multi-location dealer and marina operator called Big Bigger Biggest Boats. Mary […]

For many boat dealerships, it’s hiring season. As a seasonal business, you want to be sure you have enough of the right team members in the right seats to take care of your customers in the front of the house – and support your team in the back of the house – during the busy […]

5 Resources to Help Dealers Combat Bad Habits It’s often been said in business that good habits are created during the tough times and bad habits emerge during the good times. What happens, though, when the good times are so good that we grow comfortable or unwittingly lazy?  In today’s boating marketplace, there are very […]

If you are an employer in the boating business, chances are several of your employees are facing mental health challenges right now. And you’re not alone. A month ago, I received an email from a dealer friend who shared how worried he was about the well-being of his team. He wrote: “We have had multiple […]

By Liz Keener, MRAA Certification Manager We all know 2020 will go down as one of the hardest years in our lives, and one of the most challenging, up and down years for our dealerships. Despite all of these positive and negative obstacles, 10 dealers not only persevered through the year, but they also pushed […]

How becoming a dedicated monthly bookworm can change your life Within his “How to Thrive on the Other Side of 2020” session at the Marine Retailers Association of the America’s Dealer Week conference and expo last December, speaker and educator John Spence shared with us some critical information about the importance of reading books. Spence, […]

Heraclitus, a Greek philosopher is recognized for his quote, “change is the only constant in life,” dating back to 500 B.C. Long before our current environment of what seems like constant chaos and change, it was known that no matter what, we can count on it like death and taxes, and change requires dealership owners […]