The 1987 MRAA Conference was deemed a success. The Caesars Palace welcomed a record-setting number of marine dealers, the first Woman of the Year was recognized, and the number of accessory exhibitors increased by 90% over the previous year.

Envision. [en-vizh–uh n] verb. imagine as a future possibility; visualize When you close your eyes and envision your future, what do you see? Are those vivid pictures centered around your family? Perhaps on that dream vacation or in retirement? Do you imagine professional accomplishment like bountiful sales or a new location? Or are you dreaming of […]

The theme of the 1985 MRAA Annual Conference was “Change… for the better.” If you could make one change to MRAA’s Annual Conference today, what would it be?

What do you do to foster teamwork between dealership departments? “We provide lunch for our entire crew, every day, 12 months a year. When we are extremely busy, the crew will eat on the run and not leave the dealership. When things are little slower we gather around while eating and have a daily meeting […]

How many times have we heard the cliché that “communication is key”? Or, that it’s better to over-communicate to avoid misunderstandings? In customer relationships, it is not enough to merely communicate.  Here’s a recent experience of mine that I believe proves that how often you are communicating with your customers and what you are actually […]

According to science making a decision is a 7-Step process. Let’s say that’s true for deciding whether to attend MDCE or not. But really, it shouldn’t be that hard. The answer is yes. To humor you and ourselves, we’ll empower you with the information to make this decision, step…by…step… Step 1: Identify the Decision Not […]

The 2011 MRAA Annual Conference celebrated the career of Phil Keeter, who retired as MRAA President. Keeter was one of the founders of MRAA and was employed by the association for more than 20 years.

We can count more than a dozen organizations that were supporting MRAA and its Annual Conference way back when that continue to support us today. That list of leading members has grown tremendously, but our appreciation remains the same.

From natural occurrences (much like the Hurricanes headed towards shore) to the “freak” events that take you off guard, we never know when disaster is going to hit and put your business in danger. The MRAA team felt the time was right to offer a few resources that can help you prepare or recover after […]