Data Center
Questions about any of the following data, reach out to Senior Education Developer, Bernie DeGraw.
Pulse Reports
In partnership with Soundings Trade Only and Baird Research, MRAA produces a monthly “Pulse Report,” which helps to identify today’s trends and dealer sentiment to help you make more informed decisions for your business.
MEMBERS ONLY:
MRAA Industry Insights
Gain a better understanding of the Pulse Reports. These short videos provide a brief overview of the Pulse Reports.
Marine Dealership Industry Insights – January 2025
Dealership Industry Insights is published monthly by Integrated Dealer Systems, an MRAA Education Champion. This visual report shares unit sales, F&I insights and RECT benchmarks based on aggregated data from marine dealerships across the nation.
Repair Event Cycle Times at marine dealerships in the U.S. increased in January 2025.
- The total average cycle time increased to 52 days in January. That’s 10 days slower than December 2024, but the quickest January since 2020.
- The average cycle times increased in three regions last month, except in the West where the average cycle time was reduced by seven days.
Have questions about the infographic? Please contact Don Miller, IDS Senior Data Innovation Manager.
Service Management Special Report
The Service Management Special Report takes a deep dive into all things service. Access data, insights and a robust portal of resources on dealer demographics, workforce, pain points, and key service department metrics that can drive performance improvements.
Use this report to determine where you stack up against others in the marine retail industry and then take action to improve.
- “Does my average proficiency fall above the average of the survey participants?”
- “How does having a process map influence various service pain points?”
Answers to these questions and more can be found within!
Not ready to purchase?
MRAA Members Only: Download the Executive Summary!
2024 Marine Market Insights
J.D. Power and the MRAA have collaborated to share its Market Insights — Marine Q1 and Q2 2024. The industry report has a brief market overview, comparative annual data for average retail value by boat category, marine values vs. traffic views, top researched brands, model years info, fuel price data and additional market insights for you.
Boats Group 2024 Mid-Year Market Index
• Boating Market Report: New Boat Sales Increase as Prices Drop
The boating market’s current landscape is one of contrasts and adjustments. While new boat sales are climbing, used boat sales are falling sharply. Inventory levels, pricing trends and economic pressures continue to shape buyer behavior and market dynamics.
Download the 2024 Mid-Year Market Index from Boats Group, an MRAA Strategic Partner, includes a market analysis of boats sold by length group, location, power versus sail and more.
ff
2023 Marine Market Insights
J.D. Power and the MRAA have collaborated to supply your dealership with its Market Insights — Marine 2023 Year-End report. Along with a brief market overview, the report includes comparative annual data for average retail value by boat category, marine values vs. traffic views by category, top researched brands and other useful market insights for your dealership to explore.
Marine Market Insights: Cautiously Optimistic at ‘Cliffside’
Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q2 Marine Market.
J.D. Power and the MRAA have collaborated to supply your dealership with a Quarter TWO 2023 Marine Market Insights report. This includes reporting on average retail value by boat category, top researched power boat brands, top researched model years by boat category and much more useful market insights for your dealership to dive into.
Marine Industry Compensation Study
With the 2022 Compensation Study, more than 980 position-level responses were collected from a total of 103 retail locations for this in-depth report, which was created in response to an industry-driven desire to identify staffing and compensation trends for dealership employees across North America. The results of the study are being shared with the industry through an executive summary and a full report.
Data Infographics
Calling all visual learners! Marine Industry Data can be a lot sometimes. MRAA develops easy to follow infographics to help sort that data. Each month, MRAA develops an infographic with timely data and information for your dealership to use to better understand what’s going on in the industry.
2016 MRAA Marine Industry Workforce Assessment
A 2016 Survey conducted by the Marine Retailers Association of the Americas provides strong evidence that the workforce challenges facing the marine industry have reached unprecedented levels. What are boat dealerships saying about the shortage of qualified candidates? How are they reacting? How can the industry come together and find a remedy?
The answers to these questions and more begin with understanding the cause and effect of the marine industry’s workforce shortage.
MEMBERS ONLY:
Marine Market Insights: Boat Shows, Outboards & the Inventory Race
Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q1 Marine Market.
J.D. Power and the MRAA have collaborated to supply your dealership with a Quarter One 2023 Marine Market Insights report. This includes Marine Values, Marine Values vs. Traffic, Marine Categories, Power Boat Brands, Marine Brands, Model Years, Fuel Price Data and Economic Data.
