2025 Marine Dealership Industry Insights

Dealership Industry Insights is published monthly by Integrated Dealer Systems, an MRAA Education Champion. This visual report shares unit sales, F&I insights and repair event cycle time (RECT) benchmarks based on aggregated data from marine dealerships across the nation.

January 2025 Marine RECT Recap
Repair Event Cycle Times at marine dealerships in the U.S. increased in January 2025.

• The total average cycle time increased to 52 days in January. That’s 10 days slower than December 2024, but the quickest January since 2020.
• The average cycle times increased in three regions last month, except in the West where the average cycle time was reduced by seven days.

February 2025 Marine RECT Recap
Repair Event Cycle Times at marine dealerships in the US increased in February 2025.

• The average cycle time increased to 54 days in February – two days slower than January but the quickest February since 2022.
• The average RECT days were reduced in each region last month except the Midwest, which saw a 21-day increase.

March 2025 Marine RECT Recap
March saw a significant reduction in RECT at U.S. marine dealerships.

• The average cycle time was reduced to a 37-day average in March — 17 days quicker than February’s average, and the quickest March since 2021.
• Average cycle times were reduced in each region except the Northeast, which remained unchanged.

May 2025 Marine RECT Recap
Average RECT at Marine dealerships in the U.S. increased in May.

• May’s average cycle time increased to a 41-day average — four days slower than April’s average, but the quickest May average since 2019.
• Dealers in the Midwest experienced quicker cycle times in May, while dealers in the other regions experienced longer cycle times.

Have questions about the infographic? Please contact Don Miller, IDS Senior Data Innovation Manager.