MINNEAPOLIS — August 3 — The Marine Retailers Association of the Americas announces that Dealership Advantage has increased its commitment, becoming an Education Champion.
“We are extremely excited to further our relationship with the MRAA and the dealership community they support,” says Matt Toburen, Dealership Advantage CEO. “While our dealer management software platform has been a catalyst for our customers’ growth and increased profitability, we know that ongoing education is the foundation for dealers to continue to succeed. As the industry looks to deal with a post-COVID world, we are thrilled to be partnering with the MRAA team to bring more educational solutions to this industry.
Dealership Advantage is a leading Dealer Management Software (DMS) platform putting data and information in the hands of its users. DA is based on modern, mobile-first technology empowering customers to manage their business effectively from anywhere. Comprised of a team of software and industry experts headquartered in Grand Rapids, Mich., Dealership Advantage combines their industry expertise with a modular DMS offering including Sales, CRM, Parts Inventory Management, Service, and Rentals modules to help customers increase revenues, margins and service efficiencies.
Dealership Advantage, who joined MRAA as a Partner Member in 2020, has matured from its boat dealer roots into a nurturing resource for dealers, by offering them flexible and uncomplicated solutions that can generate higher margins and improved workflows. As Education Champion, Dealership Advantage can help dealers streamline operations, build a devoted customer base and enrich employee satisfaction by installing more efficient systems and processes.
Through Partner Membership, marine manufacturers, suppliers and service providers can align their brands with the MRAA programs, including education and training, to effectively reach the dealer body and fuel success within the industry. Support from Partners enables the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.
“We are thrilled to have Dealership Advantage step up as an Education Champion by supporting the educational efforts and programming offered by the MRAA,” says Allison Gruhn, MRAA Director of Business Development. “Again, it’s rewarding for our members to have their needs met by an organization with marine industry roots and knowledge of its underpinnings. Dealership Advantage’s expertise with software and DMS is very solid.”
About Dealership Advantage
Dealership Advantage is a well-funded, fast-growing software and services
company located in the Riverview Building near downtown Grand Rapids, Michigan. Carefully designed to make a dealer’s life easier, Dealership Advantage is a dealer management software platform providing Sales, Service, Parts Management, Rental
Bookings, and Analytics accessible from any browser without requiring on-site installation. We build software for the marine, watersports and powersports industries. The company also provides Financing and Aftermarket Sales to dealerships
as a third party, making them an all-in-one solution. Our specialties include: Technology, Marine, Marina Management Software, Dealer Management System, Boat Dealer Software, Financing, Financial Service, Aftermarket Products, Marina Management System,
Dealer Consulting and Marine Software. For more information, visit www.dealershipadvantage.com or contact us at 616-210-1060.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and
healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at
763-315-8043.