Influx of Partner Members Contributed to Association’s Success in 2019

The Marine Retailers Association of the Americas is proud to announce an array of  Partner Members who joined the Association in 2019.  Fourteen additional Partner members have signed onto a yearlong commitment to support the MRAA’s ongoing mission.

The companies include: App One, Aqua Lily Products, LLC., BIT Marine Software, Blue Wave Boats, Clary Lake Services, Inc., Elite Recreation Finance, Glen Raven / Sunbrella, Garage Composites, Kicker Marine Audio, Marathon Xpress, Suzuki Motors of America, TruVideo, and Wake Lending Recreational Loans.

Through Partner Membership, marine manufacturers, suppliers, and service providers commit to aligning their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.

“This has been a big year for the Marine Retailers Association,” says Allison Gruhn, MRAA’s Director of Business Development. “Alongside the launch of new initiatives like Dealer Week, we were lucky to receive the commitment and support of so many Partners, which allows us to build relevant and timely educational content for our members all year long with the goal of building a stronger future for marine retailing.”

This growing roster of boat manufacturers, vendors and suppliers support the efforts of the MRAA through partnership. Find a full menu of partner benefits here.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.

Minnesota Joins a Growing Coalition of States by forming Outdoor Recreation Task Force

SAINT PAUL, MN – December 13, 2019 – The Marine Retailers Association of the Americas, along with its outdoor recreation partners, applaud yesterday’s announcement by Governor Tim Walz to create an Outdoor Recreation Task Force in the State of Minnesota. Establishing the Task Force formalizes the state’s commitment to its robust outdoor recreation economy, which employs 101,000 people, and contributes $9.6 billion to Minnesota’s economy.

“Outdoor recreation provides substantial social, economic, and health-related benefits to Minnesotans,” said Governor Tim Walz. “This task force represents a ‘big-tent’ effort to bring together a community of leaders who will make recommendations to make sure Minnesota is second-to-none in outdoor recreation and economic opportunity.”

“This represents a great moment for the State of Minnesota, by recognizing and giving a voice to the enormous economic impact of outdoor recreation and the more than 100,000 jobs it creates in the state,” said Matt Gruhn, president of Minnesota-based Marine Retailers Association of the Americas. “Led by boating and fishing, our robust outdoors industry is eager to join together to ensure Minnesota is leading the nation when it comes to supporting and growing our outdoor recreation system and economy.”

“Interest in outdoor recreation is growing nationally due to the many economic, public health, and social benefits outdoor activities and public lands bring to communities,” said DNR Commissioner Sarah Strommen. “New research shows what Minnesotans have always intuitively known: that life is better when you spend some time outdoors. We want to ensure that Minnesota welcomes all people—regardless of ability or background—to participate in that higher quality of life.” 

“While it has always been clear that boating and fishing are cherished pastimes in the Land of 10,000 Lakes, the decision by Minnesota Department of Natural Resources and Explore Minnesota to establish a task force solely focused on promoting and expanding outdoor recreation is an unequivocal testament to our industry’s economic importance in Minnesota,” said Nicole Vasilaros, senior vice president of government and legal affairs at the National Marine Manufacturers Association. “We thank these agencies for giving outdoor recreation the voice it has earned and look forward to working with them and the task force.”

“Recreation in Minnesota, including outdoor activities, is a major sector of a $15.3 billion tourism economy in our state,” said Explore Minnesota Tourism Director John Edman. “We’re eager to collaborate with a diverse group of public, private, tribal and nonprofit organizations to engage more visitors with Minnesota’s outdoor recreation opportunities.”

“The outdoor recreation community has worked collectively before to make great strides, but Minnesota’s announcement of an Outdoor Recreation Task Force is a stunning example of our sector working together with the state to create real support for the growing outdoor recreation economy in Minnesota,” said Jessica Wahl, executive director of Outdoor Recreation Roundtable. “Time and time again we have seen how states with offices of outdoor recreation are better able to leverage their existing outdoor recreation businesses and resources into attracting even more outdoor businesses while increasing the overall recreation economy in those states. ORR is proud of the role our members played in working together to create a Task Force in Minnesota and thrilled to provide continued support for this effort!”

“We applaud Minnesota’s decision to further strengthen the state’s growing outdoor recreation economy by forming of the Outdoor Recreation Task Force,” said Patricia Rojas-Ungar, OIA vice president of government affairs. “This effort sets Minnesota on a path to play an even larger role in advancing the stewardship of its public lands, nurturing the economic development of its recreation assets and increasing access to the great outdoors for its residents and visitors. OIA and its members will continue to champion this national movement to grow outdoor recreation because it’s good for jobs, it’s good for our land and water and it’s good for our children and families.”

“With this announcement, Minnesota becomes the 17th state to create either a Task Force or Recreation Office dedicated to maximizing the social and economic benefits of time outdoors,” said Marc Berejka, Director of Government and Community Affairs for REI Co-op, the nation’s largest consumer cooperative.  “The movement now covers over a third of our 50 states, so congratulations to the legislators and agencies that have helped reach that milestone.”  He added, “Access to nature is good for our individual wellbeing and the wellbeing of our communities.  Stewarding the outdoors is good for the planet and is essential to a sustainable, 21stcentury economy. We look forward to working with the Task Force to help cultivate all of those outcomes across Minnesota.”

The new Outdoor Recreation Task Force, jointly pursued by the Minnesota Department of Natural Resources and Explore Minnesota, will study and identify the economic opportunities resulting from the state’s bountiful outdoor recreation resources and activities.

The Task Force will be made up of 20 seats, selected through an online application process on the Department of Natural Resources’ website, www.mndnr.gov/ORTF.  Applications will be due January 10, 2020. 

 

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

 

 

Amanda Levandowski Named Duane Spader Leadership Development Scholarship Recipient

Amanda Levandowski, Owner Principal of Charlotte Ski Boats in Mooresville, North Carolina, has been selected as the recipient of the seventh annual Duane Spader Leadership Development Scholarship, announced the MRAA Educational Foundation yesterday. This year’s scholarship recipient was unveiled on Tuesday morning, Dec. 10, as part of the Dealer Week Awards Luncheon in Tampa, Fla.

Amanda, with her business partner and husband, Lee, have owned Charlotte Ski Boats since 2010. Levandowski wrote in her application that, in 2010, she immediately set out to “seek solutions” and “to build a network, attend educational classes, and learn best practices,” which led to developing a “Top 10 List for each department to implement before year-end.”

Levandowski was recognized by a nominee for “her leadership, investment, and commitment to Charlotte Ski Boats,” along with, “her focus to ensure the financial sustainability by investing time, money, and talent.”

The Duane Spader Leadership Development Scholarship was founded by Spader Business Management and the MRAA Educational Foundation in 2013 to honor the marine industry service of Spader founder Duane Spader, as well as his leadership philosophy of lifelong learning. The recipient receives full tuition to attend the Spader Leadership Development Program, valued at $14,875. Applicants must be employees of a Marine Retailers Association of the Americas retail member.

“It would be an honor to be selected as recipient of the 2019 Duane Spader Leadership Development Program,” wrote Levandowski in her application, “The program will afford me the opportunity to seek more knowledge, insight, and awareness growing our dealership and boating industry. And if selected, I would commit myself to further developing the marine industry, as I was afforded.”

The Spader Leadership Development Program is a 15- to 18-month program for current and future leaders that involves five, three-day sessions in Sioux Falls, S.D. Between sessions, participants are tasked with putting what they’ve learned to work in their dealership and tracking the results of those efforts.

“We are thrilled to award this scholarship to someone who has already contributed so much to the marine dealer community,” states Jeff Siems, president of the MRAA Educational Foundation Board of Directors. “Given her dedication to her dealership and the industry, we are confident that Amanda will be able to leverage the scholarship to achieve great things.”

About MRAA Educational Foundation
As part of its mission to create a strong and healthy boating industry, the Marine Retailers Association of the Americas is committed to offering training, education and professional development opportunities to its members and the entire marine dealer community. In 2004, the association launched the MRAA Educational Foundation, a not-for-profit 501(c) 3 corporation, to provide financial support for education, training and professional development in the recreational marine trades.For more information or to donate to support the foundation’s mission, visit MRAA.com/foundation.

Ken Sorley Named 2019 Kevin Lodder Scholarship Recipient

Ken Sorley, owner and President of Marineland Boating Center of Waco, Texas, has been selected as the recipient of the 2019 Kevin Lodder Scholarship. The scholarship recipient was honored on Tuesday morning, Dec. 10, as part of the Dealer Week Awards Luncheon in Tampa, Fla.

This scholarship was founded in memory of Kevin Lodder of Lodder’s Marine in Fairfield, Ohio. Kevin worked in his family’s dealership and was dedicated to the marine industry from an early age until his untimely passing. The recipient of this scholarship receives tuition to attend the Spader Total Management 1 Workshop in Sioux Falls, S.D., and a stipend to offset travel expenses.

Ken started in the boating industry in 1978, as a boat technician.  In 1983, he, with his wife Mary, became the owners and operators of Marineland Boating Center in Waco, Texas.  During that time he has dedicated his life to helping customers create lasting memories. With his vast experience from technician to owner, Ken has deep knowledge as a business leader. Yet he continues to seek even “more tools in which to approach his market” by being a “continual learner,” as noted in his application.

The Spader Total Management 1 Workshop is a five-day program in Sioux Falls, S.D., geared toward decision makers, leaders, and key employees. Topics covered include decision-making processes, business adaptability, pricing practices, inter-department profit plans, and communication skills.

“Anyone who has spent much time in the boating business knows that it takes real persistence and passion for your work to find success,” comments Matt Lodder of Marine Sales Group and the MRAA Educational Foundation Board of Directors. “Those qualities make Ken an ideal candidate for the Kevin Lodder Scholarship. By applying that persistence and passion to what he learns during the Total Management 1 Workshop, he will turn this investment of our Foundation’s funds into real results for him, Marineland Boating Center, and the industry.”

About the MRAA Educational Foundation
As part of its mission to create a strong and healthy boating industry, the Marine Retailers Association of the Americas is committed to offering training, education and professional development opportunities to its members and the entire marine dealer community. In 2004, the association launched the MRAA Educational Foundation, a not-for-profit 501(c) 3 corporation, to provide financial support for education, training and professional development in the recreational marine trades. For more information or to donate to support the foundation’s mission, visit MRAA.com/foundation.

Massachusetts Marine Trades Association Awarded MTA Technical Scholarship

The Massachusetts Marine Trades Association (MMTA) has been selected as the recipient of the 2019 Marine Trade Association Technical Scholarship. The scholarship was presented to Randall Lyons, President of the Massachusetts Marine Trades Association (MMTA), on Tuesday morning, Dec. 10, as part of the Dealer Week Awards Luncheon in Tampa, Fla.
 
The MRAA Educational Foundation’s MTA Technical Scholarship funds will be distributed through MMTA’s existing William Armstrong Scholarship Awards. Bill Armstrong was a boat dealer on the south shore of Massachusetts and an original member of the MMTA as well as serving on its board of directors. Bill felt strongly that education and training are the key instruments of advancing careers.
 
These awards may be given to a Massachusetts resident who is a high school senior or graduate pursuing an education or training at a qualified institute of higher learning, with the intent of entering or continuing to work in the recreational marine industry in Massachusetts up to fifteen hundred dollars may be awarded to a recipient.

Initially underwritten by the OMC Foundation and now made possible by industry donations, the purpose of the MTA Technical Scholarship is to offer financial assistance for technical training of current and prospective dealership personnel. Applying marine trade associations must show evidence of plans to offer a scholarship for technical training of marine dealership personnel in the year ahead and commit to matching the $1,500 scholarship provided to the association, should they be selected.

“The Massachusetts Marine Trades Association shares our dedication to helping marine businesses train and grow their employees,” says Matt Lodder of Lodder’s Marine and the MRAA Educational Foundation Board of Directors. “We are proud to be able to support their efforts through this scholarship.”

About MRAA Educational Foundation
As part of its mission to create a strong and healthy boating industry, the Marine Retailers Association of the Americas is committed to offering training, education and professional development opportunities to its members and the entire marine dealer community. In 2004, the association launched the MRAA Educational Foundation, a not-for-profit 501(c) 3 corporation, to provide financial support for education, training and professional development in the recreational marine trades. For more information or to donate to support the foundation’s mission, visit MRAA.com/foundation.

Sara Anghel Named Darlene Briggs Woman of the Year

Sara Anghel of the National Marine Manufacturers Association Canada has been selected as the recipient of the thirty-third annual Darlene Briggs Marine Industry Woman of the Year Award. The award was presented to Anghel by the 2018 award recipient, Angela Pilkington, on Tuesday morning, Dec. 10, as part of the MRAA Dealer Week Awards Luncheon in Tampa, Fla.

The Darlene Briggs Marine Industry Woman of the Year Award is named after the late Darlene Briggs of Wayzata, Minn., who was admired for her tireless dedication to the marine industry. The MRAA and Boating Industry magazine together present the award to honor her memory. It is offered annually to an outstanding woman who is actively involved in the marine industry at any level. It recognizes long and devoted service, untiring commitment, and the advancement of women in the marine business. The recipient receives an award and a check for $500 to be used for her professional development.

Anghel started her career in the marine industry in 2008 as the President of NMMA Canada. Since then, she has been a tireless advocate for the boating industry with the Canadian government, serving manufacturers and dealers in Canada, as well as manufacturers in the US who need assistance in Canada.

“Sara’s dedication to the boating industry is remarkable,” comments MRAA Educational Foundation Executive Director Natalie Briggs Carlson. “She demonstrates the immense impact one individual can have on an industry across an entire country.”

In reflecting on her own success, Sara recommends a threefold strategy.  First, find mentors who can help you grow; next, learn all aspects of the marine industry, “Women should aim to learn more about the technical aspects of our industry. This will give them the opportunity to engage on multiple levels,” Anghel wrote in her application. This leads to her final strategy, “Don’t Be Afraid to Network!”

“I am passionate about working with the millennial women in the industry to help them build confidence in their abilities, and support them in developing their ideas and voices,” noted Anghel in her application, “Believing in yourself is the key to your success. Transcending preconceived stereotypes is important.”

About MRAA Educational Foundation
As part of its mission to create a strong and healthy boating industry, the Marine Retailers Association of the Americas is committed to offering training, education and professional development opportunities to its members and the entire marine dealer community. In 2004, the association launched the MRAA Educational Foundation, a not-for-profit 501(c) 3 corporation, to provide financial support for education, training and professional development in the recreational marine trades. For more information or to donate to support the foundation’s mission, visit MRAA.com/foundation.

Your Answer to Customer Questions in 2020

Today’s customers are finicky. Technology has given them seemingly endless paths to purchase. They pop up almost as imaginary prospects, clicking on our website, opting out of our cookies permissions, closing our lead forms, denying our chat functions, and never EVER requesting a brochure. We want to believe they are out there.

They’re on our competitors’ sites. They’re comparing and contrasting. Not looking for our expertise. “There are no quality leads out there anymore,” we muse. Quietly, they navigate more than 70 percent of the way to a purchase without us even knowing. Without even stepping foot in our brick-and-mortars.

Then they show up and they’re ready to buy. Behind the scenes, they are evaluating us – our dealership, our receptionist, our sales guy — as much if not more than they are our product. They are harder to please than ever before, wondering how and why they know more about our products than we do. Asking detailed questions that only an engineer could answer. Then they drive away with that new boat and they go back to that technology to grade us and tell the world how we did. It’s a challenging reality out there.

But here’s the thing: While these boat buyers have more choices on where to spend their discretionary dollars than at any point in the history of our earth’s blue waters, they are choosing boating. They are choosing you. Your business. Your sales person. And your product lines. That’s a big deal.

Today, we can measure the massive impact that outdoor recreation has on our economy. And we know that boating is the No. 1 contributor to outdoor recreation.

Take a moment to pause and congratulate yourself because YOU DID THAT. You, the boat dealer. You’re responsible for the success we’re seeing. When consumers choose to go outdoors, they are spending more of their discretionary income on boating than on any other recreational pursuit. You are the face of this boating industry, and of our broader outdoor recreation industry. Take a moment to let that sink in and give yourself a pat on the back.

We have some work to do, however. Despite out significant success and the growth we’ve seen over the last decade, we are seeing fewer people entering the boating market, and we’re losing boaters at an unprecedented clip. Some of this is out of our control – people just have more options. But a large part of it can be influenced by us upping our game. We can deliver a better boating experience that today’s finicky customers will rave about, but the path there is not an easy one.

Over the last year, our team here at MRAA has envisioned a brighter future for our industry. We believe that, together, we can help boating capture more new boaters and turn them into lifelong boaters. A year ago, it was difficult for us to tell you, specifically, how we would deliver on that promise at our all-new Dealer Week event. Today, though, it’s crystal clear, and I want to extend you this one last invitation to join us there — gasp! Next week — and take advantage of all that it offers.

If you, like so many other dealers, want to solve the mystery of today’s customer, Dealer Week actually offers a course specifically geared toward helping you with that. It also offers around 30 other educational opportunities that help you become a better leader and manager and to help you run a more successful dealership. I believe the content and the business solutions found at Dealer Week are perfectly tailored to helping you prepare for all that 2020 has in store for you and your team, whatever that may be.

We don’t envision Dealer Week as an event we’d like you to attend. We envision it as the year’s must-attend solution for attracting more customers, drive more business, and run a more successful dealership. That’s the MRAA vision, through and through.

I hope you’ll join us there.

MRAA’s Dealer Week Announces 2020 Dates, Location

Dealer Week will take place Dec. 8-11, 2020, in Austin, Texas.

Next week MRAA’s newly reimagined conference and expo, Dealer Week, will welcome more than 1,000 industry members to its inaugural edition in Tampa, Fla. However, plans are already well underway for the 2020 event, which will take place Dec. 8-11 at the Austin Convention Center in Austin, Texas.

“The MRAA has many members in the western half of the U.S. —  and in Texas itself — and we hope that by hosting Dealer Week in The Lone Star State, we can expose new dealerships to the educational tools the conference provides,” says Matt Gruhn, MRAA president. “Austin is one of the hottest conference destinations in the country, and we look forward to gathering the industry in ‘The Live Music Capital of the World’ in December of 2020.”

The Austin Convention Center and adjacent host hotel, The Fairmont Austin, are located in Downtown Austin, walking distance from popular destinations like Rainey Street, Sixth Street and Lady Bird Lake.

For information on this year’s event, go to DealerWeek.com. Look for more information and the launch of registration for next year’s event in early 2020.

About Dealer Week
For more than 40 years, the Marine Retailers Association of the Americas has delivered world class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week evolves as MRAA’s rebranded and reimagined annual conference and expo, a profoundly new event experience designed to engage, energize and empower the dealer community. The MRAA envisions a brighter future for marine retail, and Dealer Week is the preeminent means for bringing that vision to life. Learn more at DealerWeek.com.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.

Industry Celebration at Dealer Week Features Live Music Made Possible by Kicker Marine Audio

The Dealer Week Industry Celebration, which takes place on the Tampa Riverwalk at 8 p.m. Tuesday, Dec. 10, is open to all conference attendees and will celebrate the 2019 accomplishments of the entire marine industry.

Dealer Week, the newly reimagined MRAA Conference & Expo, has updated the format of previous MRAA events in many ways, but one of the most fun might be the addition of a large “Industry Celebration” on the final evening of the event.

The gathering is a chance to kick back and celebrate the accomplishments of the marine industry in 2019 and will take place on the Tampa Riverwalk on Tuesday, Dec. 10, starting at 8 p.m. All Dealer Week attendees are invited to join in the celebration, which will feature food, drinks and live music from award-winning party band Phase5.

The live music is made possible by Kicker Marine Audio, who are also offering Dealer Week attendees a chance to win 1 of 100 sets of Kicker Bluetooth Earbuds, which they will give away at their booth during the event. Additionally, Kicker is offering two $350 prize packages that each include a pair of the company’s Bullfrog Bluetooth speakers. Details of how to win the first prize package, open to all industry dealers, are available now on the Dealer Week Facebook page.

“December is a great time for anyone to take a break and look back on what they’ve accomplished, but it’s especially appropriate in the marine industry,” says Allison Gruhn, MRAA’s Director of Business Development. “Dealers have finally wrapped up winterization and can take a moment before boat show seasons begins. At Dealer Week, we spend a lot of time thinking ahead to how we can make the industry better, but we don’t want to forget to look back at what has been accomplished. This year we’re excited to be able to celebrate in style in Tampa, and we appreciate Kicker Marine Audio for turning up the volume on the celebration and making sure we have a great band to perform for all our guests.”

About Dealer Week
For more than 40 years, the Marine Retailers Association of the Americas has delivered world class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week evolves as MRAA’s rebranded and reimagined annual conference and expo, a profoundly new event experience designed to engage, energize and empower the dealer community. The MRAA envisions a brighter future for marine retail, and Dealer Week is the preeminent means for bringing that vision to life. Learn more at DealerWeek.com.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit contact us at 763-315-8043.

About Kicker Marine
GO OVERBOARD with KICKER Marine! Kicker Marine products help you bring high-performance audio to your boat for those days out on the water. Built to endure the elements, our marine audio speakers and subwoofers ensure pristine audio quality whether you’re anchored at your favorite fishing spot or just cruising the open waters, wherever you choose to GO OVERBOARD!”

Designed to be completely weather-proof, our marine subwoofers are real-world tested for salt/fog and UV exposure. They are made splash-proof for a long life span with a completely sealed motor structure and locking terminal cover, while a tough Santoprene® surround and marine-grade cone pump out the bass, no matter how long you are on the water. You can also customize your subs by adding LED grilles with up to seven different LED colors, and more colors with the KMLC LED remote.

Our marine audio products include source units, subwoofers, amplifiers, enclosures, tower systems and more. www.kicker.com

MRAA, Rollick, Inc. Partner on Dealer Education

The MRAA announced today that Rollick, Inc. has partnered with the organization as an Education Champion. Education Champions agree to support the educational programming that the MRAA delivers to its members by leveraging their industry expertise and resources. Additionally, they help fuel the execution and creation of the Association’s education products through a year-round sponsorship. Education Champion is the MRAA’s second-highest level of Partner Membership.

“Rollick is proud to partner with the MRAA as an Education Champion – a partnership that helps us deliver two unique technology solutions that benefit the marine industry” said Jason Nierman, cofounder and SVP of Business Development for Rollick. “Through our partnership, Rollick will be introducing SalesDriver and ExperienceDriver at Dealer Week 2019, the marine industry’s first relationship marketing and customer experience platform for boat dealers.”

Leveraging proprietary marketing and customer experience solutions built for the marine industry, Rollick helps boat dealers and OEMs provide their customers with a seamless customer journey from pre-purchase through re-purchase.

Education Champions make it possible for the MRAA to work with many of the industry’s top subject matter experts and instructional engineers to create education that will make a lasting impact within marine dealerships, whether through Dealer Week, the all-new MRAA Conference and Expo; MRAATraining.com; or the numerous other publications the Association produces annually.

“We are excited to announce the addition of Rollick to MRAA Partner membership as an Education Champion,” says Allison Gruhn, MRAA Director of Business Development. “We look forward to collaborating with Rollick and leveraging their unique capabilities to build effective and quality education content that benefits our entire industry.”

Through Partner Membership with the MRAA, marine manufacturers, suppliers and service providers commit to aligning their brands with the programs and opportunities that MRAA works to provide the dealer body. Support from Partners allows the Association to expand its offerings to fuel the success of marine industry as a whole.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.

About Rollick, Inc.
Rollick connects manufacturers, dealers and in-market consumers in the powersports, RV, marine and industrial equipment industries to deliver a seamless customer journey. Rollick’s solutions include new customer acquisition, enterprise lead management, customer experience/loyalty and marketing automation. In addition, the company has rapidly built a national outdoor recreational vehicle buying network to include hundreds of dealers, over 80 manufacturers and an affinity partner network with access to over 150 million high-quality customers including policy holders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick.

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