• Partnership with celebrity golf tournament and NBC Sports to generate awareness among potential boaters
This July, Discover Boating is partnering with premier celebrity golf tournament, American Century Championship, and NBC Sports to bring the action and fun on the green to the spectacular waters of Lake Tahoe.
Discover Boating is sponsoring the signature waterfront off the par 3, 17th hole to capture views of the action surrounded by boaters, fans and celebrities. Additionally, a Discover Boating boat will be cruising Lake Tahoe and anchoring off Edgewater’s 17th hole for a can’t-miss, “from the helm” perspective of the on-land and on-water entertainment.
“We are thrilled to partner with American Century Championship and NBC Sports to offer unique boatside views of the top names in sports and entertainment golfing, competing and celebrating in a boater’s and golfer’s paradise,” said Ellen Bradley, chief brand officer for Discover Boating. “Teaming up with this iconic, star-studded event is a natural fit with shared affinity between boaters and golfers, and the signature 17th hole on the shoreline creates the perfect backdrop to spotlight two of America’s favorite pastimes.”
Advertising will run on NBC and Golf Channel, July 12-16. Stay tuned for action-packed content from the event this summer.
• How Providing a Summer Season Hotline Will Improve Your Customers’ Boat Ownership Experience
As our team was building the June MRAA Spotlight page about keeping your customers boating, Barletta, an MRAA Strategic Partner, announced that it was improving its Holiday Hotline by transitioning it into a Summer Season Helpline.
This initiative is an inspiring example of how marine businesses can innovate in their approach to customer support, customer experience and boater retention – one from which we all can learn.
As you and your team know well, summer has many big boating weekends. Two significant holidays in the States, the Fourth of July and Labor Day, will see millions of boaters – both experienced and first-timers – celebrating with their family and friends on the water. During these peak events for many boat owners, a customer support hotline like this becomes a valuable tool that enhances customer experience in three essential ways: consumer engagement, operational support and educational insights. Additionally, it builds trust through helpful outreach and access to technical expertise.
LEARN MORE: Watch the YouTube video with Barletta Pontoon Boats President Jeff Haradine
To improve boater happiness and customer retention, both manufacturers and dealers need customers to use their vessels, interact with other boaters and experience the boating lifestyle. Troy Becktel, VP of Customer Experience for Barletta Pontoon Boats, says, “Our job is to help get families on the water and keep them on the water.”
Jeff Haradine, President Barletta Boats
It’s about dealers being there for the customers and the manufacturer understanding the value of delivering an all-hands on deck approach to preserve the ownership experience for its extended boating family, according to Haradine.
The “everyone contributes” mentality delivers support all seven days of the week for a total of around 38 hours a week, running from Memorial Day to Labor Day in the U.S. If customers have trouble on the water during these times, and their dealer is unavailable, Barletta’s team of in-house trained Barletta technicians is available to assist.
Dates for Barletta Summer Helpline
Months: Friday, May 26 to Monday, Sept. 4
Times: Monday-Friday, 4:01 to 9 p.m. (EST); Saturday-Sunday, 11 a.m. to 7 p.m. (EST)
Phone number: 574-848-3025
Barletta’s mission is to help customers troubleshoot any issues that may arise to ensure they stay on the water and enjoy the boating experience. While the technicians will provide voice support, they won’t be able to fix the boat over the phone. That’s why the manufacturer also offers online tools like its Document Center for manuals, operating instructions and more, as well as a library of helpful resources and articles for troubleshooting. Some titles include: “How to Fix Depth and Speed Reading on a Boat,” “Why Won’t my Pontoon Boat Start? (5 Troubleshooting Tips),” and “Bilge Pump 101” to name only a few. As a dealer, you can make your customers aware of this beneficial collection of supportive products, too, and provide this helpline as another level of reassurance.
This is a great example of a boat manufacturer being a champion for its family – boat owners and the Barletta dealer network alike – because it understands the value and role customer experience plays in boater retention. Keeping your current customers engaged, well taken care of and creating on-the-water memories is crucial for continuing their ongoing voyage with the dealership and the brand while contributing to the future of boating.
So what can you and your team learn from Barletta’s example? It comes back to the three ways this hotline enhances customer experience: consumer engagement, operational support and educational insights.
There are numerous ways your dealership can amp up the engagement, operational support and education you offer customers to level up their boat ownership experience and improve customer loyalty. From sharing existing educational videos from industry partners (Discover Boating, Recreational Boating and Fishing Foundation and SeaTow) – or making your own – to holding on-water events to rotating “tech on call” assignments to staff your own dealership hotline, you can create opportunities to connect with your customers to serve as a knowledgeable resource and guide during their ownership.
Stay tuned for more new ideas and best practices throughout the month through MRAA’s June Spotlight on how to keep your customers boating.
WINSTON-SALEM, N.C., (June 12, 2023) – Sheffield Financial, a division of Truist Bank, Member FDIC, and Polaris Sales Inc., a subsidiary of Polaris Industries, Inc. and Polaris Boats, LLC a subsidiary of Polaris Industries, Inc., (NYSE PII) “Polaris,” have agreed to an amendment to the existing financing services agreement.
The amendment allows Sheffield to provide lending services to Polaris Boats, LLC customers through their dealer network. The contract covers installment financing for the Polaris Bennington, Godfrey and Hurricane boats.
“Polaris is pleased to announce the expansion of its strategic partnership with Sheffield Financial to include retail financing on our marine products. This partnership will provide our dealers and consumers with a competitive, easy, and flexible solution for their financing needs,” said Bob Mack, Polaris Inc. executive vice president and chief financial officer.
“Sheffield has provided seamless retail financing through the Polaris dealer network for more than a decade,” said Jeff McKay, Sheffield Financial chief executive officer. “We’ve been a partner in supporting many industry-leading Polaris products, including RANGER® and RZR® side-by-side off-road vehicles, Indian® motorcycles, and Slingshot® moto-roadsters. We are excited to expand our relationship with Polaris’ marine lines and bring Sheffield’s easy, simple and fast financing programs to the Bennington, Godfrey and Hurricane dealers.”
About Sheffield Financial Winston-Salem, N.C.-based Sheffield Financial is a division of Truist Bank, which is a subsidiary of Truist Financial Corporation (NYSE: TFC). Sheffield, which has financed more than $35 billion in loans since its founding in 1992, currently services more than 15,000 outdoor power equipment, power sports and trailer dealers nationwide. The company provides retail financing options in all 50 states for 220 manufacturers representing over 335 brands of outdoor power equipment, trailers and power sports equipment, such as snowmobiles, all-terrain vehicles, side-by-side vehicles, motorcycles, personal watercraft and other marine products. For more information about Sheffield Financial, visit SheffieldFinancial.com.
About Truist Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Truist has leading market share in many high-growth markets in the country and offers a wide range of products and services through our retail and small business banking, commercial banking, corporate and investment banking, insurance, wealth management, and specialized lending businesses. Headquartered in Charlotte, North Carolina, Truist is a top 10 U.S. commercial bank with total assets of $574 billion as of March 31, 2023. Truist Bank, Member FDIC. Learn more at Truist.com.
MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that Integrated Dealer Systems (IDS) increased its level of support to the Association by becoming a Platinum Partner Member.
Through Platinum Partner Membership, IDS supports the MRAA, its programs, and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners like IDS allow for the expansion of MRAA’s offerings and create a positive, long-term impact for its members.
When Steve Hawkins started IDS in 1984 – originally known as RVSoft – his goal was simple: to work closely with RV dealerships to give them all the technology, insights, and expertise they need to steer their business toward growth and success. As IDS continued to gain influence in the RV market, many marine dealers took interest because they were facing similar challenges. In 1992, IDS adapted its software and methodology to the marine industry and changed its name to Integrated Dealership Systems to account for its cross-industry reach.
“We are honored to support the MRRA as a Platinum Partner Member,” says Frank Tamburrini, General Manager of IDS. “We are committed to supporting the MRAA’s mission and working alongside its members to foster the growth and success of marine dealers. Together with the MRAA, we look forward to making a meaningful impact to drive positive and long-lasting change.”
“We happily welcome Integrated Dealer Systems on board now as a Platinum Partner Member,” says Allison Gruhn, Vice President of Business Development. “IDS creates great data and content that align with a lot of our efforts, assisting us in our mission to guide dealers, and the marine industry, to greater success.”
About Integrated Dealer Systems
IDS (Integrated Dealer Systems) is one of the leading providers of complete software solutions for marine, RV, and trailer dealerships. By actively engaging marine, RV, and trailer dealership communities, IDS delivers the technology, insights, and expertise to foster growth and profitability for over 10,000 software users in dealerships across North America. For more information on Integrated Dealer Systems, visit https://www.ids-astra.com or contact: raginee.mamgain@constellationdealer.com.
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
A significant Oversight Hearing was held today by the Water, Wildlife and Fisheries Subcommittee of the House Committee on Natural Resources regarding the National Oceanic and Atmospheric Administration’s (NOAA) proposed Right Whale Vessel Speed Rule. The hearing addressed the potential impact of the proposed rule on both marine wildlife and the recreational marine industry.
Author Chad Tokowicz, MRAA Government Relations Manager
The proposed Right Whale Vessel Speed Rule aims to protect the endangered North Atlantic right whale population by reducing the risk of vessel collisions. The rule would require all vessels 35 feet and above to reduce their speed to 10 knots along the East Coast, up to 90 miles offshore, from November through June. To learn more, read this MRAA blog.
In Congress, an Oversight Hearing is conducted when Members of Congress (MOC) — hosted by either a full committee or subcommittee — seek to gain a more comprehensive understanding of a law, proposed regulation, or Federal program. The Oversight Hearing, conducted in the House Natural Resources Subcommittee on Water, Wildlife and Fisheries, allowed stakeholders, including recreational marine industry representatives, to share their concerns and feedback on the proposed Right Whale Vessel Speed rule. Watch the hearing here.
Chairman Cliff Bentz (R-OR) and Ranking Member Jared Huffman (D-CA) opened the hearing, providing background on the issue and proposed regulation. After the opening statements, each witness was given 5 minutes to remark, after which MOC asked witnesses questions.
Hearing witnesses included:
The Honorable Janet Coit, Deputy Administrator for the National Oceanic and Atmospheric Administration (NOAA), Washington, D.C.
Mr. Clayton L. Diamond, Executive Director, American Pilots’ Association, Washington, D.C.
Mr. Fred Gamboa, Captain, Andreas’ Toy Charters, Princeton, N.J.
Mr. Frank Hugelmeyer, President and CEO, National Marine Manufacturers Association (NMMA), Washington, D.C.
Dr. Jessica Redfern, Associate Vice President of Ocean Conservation Science, Anderson Cabout, Center for Ocean Life at New England Aquarium, Boston, Mass.
During the hearing, the recreational marine industry expressed strong opposition to the proposed Right Whale Vessel Speed Rule, and acknowledged the importance of protecting endangered species. The marine industry representatives argued that the proposed rule would disproportionately impact boating, related businesses and recreational activities without effectively addressing the core issue of right whale conservation.
They also highlighted the potential adverse economic impact, safety issues and advocated for alternative tracking technologies.
Economic Impact: Reduced vessel speeds would lead to longer travel times, increased fuel consumption and operational inefficiencies, resulting in higher costs for businesses and consumers. All along the Eastern Seaboard this could lead to the shuddering of related small businesses in coastal communities.
Safety Concerns: Slower vessel speeds for smaller boats actually make them less safe, as they are most stable when on plane.
Alternative Solutions: The significant objective is right whale conservation AND minimizing the negative impact on businesses. Suggested measures included improving whale detection technologies so real-time monitoring data can be used to inform management decisions instead of a coast-wide blanket speed regulation. This would also locate whales with more accuracy.
Members of Congress questioned witnesses to better understand the impact the proposed rule would have on the recreational boating industry and NOAA’s process in gathering input on the proposed rule. They also inquired about similar restrictions being implemented in other United States coastal waterways.
Representative Peltola (D-AK) asked both Janet Coit and Frank Huglemeyer to “explain how marine businesses and particularly shipping companies and charter fishing operators have been consulted on the proposed rules, and how they will be included in any further regulatory developments.” Deputy Administrator Coit said multiple opportunities were allowed for the public to provide input and comment on the proposed rule. Mr. Hugelmeyer said the recreational marine industry was not made aware of this proposed regulation and that there was little dialog with NOAA regarding the development of the rule. Mr. Hugelmeyer shared that various attempts were made, on behalf of the recreational marine industry, to work collaboratively with NOAA, but those attempts were denied.
The Oversight Hearing created an open dialogue between NOAA and the recreational marine industry. Both parties agreed on the importance of right whale conservation, but opinions varied for the most effective way to achieve this goal. Further discussions and collaboration are necessary to strike a balance between conservation, access and the recreational marine industry viability. Notably, the proposed rule is still within the rule making process, meaning NOAA is reviewing comments submitted during the public comment period. Click here to see comments submitted by the MRAA. After analyzing these comments, and potentially making changes to the proposed rule, it will be sent to the White House Office of Management and Budget Office of Information and Regulatory Affairs which will further review the proposed regulation.
The hearing offered valuable insights into the ongoing debate surrounding marine mammal protection and the recreational marine industry’s concerns, highlighting the need for a comprehensive approach to address conservation and economic considerations. As the dialogue continues, it is crucial for stakeholders to cooperate to find common ground and develop sustainability solutions of marine ecosystems and the recreational marine industry.
Currently, NOAA is considering similar restrictions in the Gulf of Mexico for the Rice’s whale. The MRAA wants to know how this will impact you and your business, so please take a survey and provide important data.
If you have any questions, or are interested in sharing how the proposed regulation will impact you and your business, please contact me (Chad@mraa.com), as we have plenty of media opportunities for impacted stakeholders.
• Partnership with Berkley Celebrates the Transformative Benefits of Fishing and Boating for Women
ALEXANDRIA, VA (June 5, 2023) – To celebrate National Fishing and Boating Week (NFBW), the Recreational Boating & Fishing Foundation (RBFF) announced a new product partnership with Berkley, a Pure Fishing brand: the Fearless Fishing Line. As part of the national Take Me Fishing™ campaign, this limited-edition fishing line was inspired by research conducted by RBFF and Ipsos showing women who fish are happier and healthier than those who do not.
In addition to spotlighting the life-changing benefits of fishing and boating, Fearless Fishing Line was created to encourage more women to get out on the water. It will be available for a limited period through an online sweepstakes that begins on June 5, 2023, at www.fearlessfishingline.com. Select winners will also receive a $25 debit card to purchase a fishing license.
“The research is clear. Fishing and boating can have significant positive impacts on women,” said Rachel Piacenza, Senior Director of Marketing at RBFF. “We created this fishing line as a physical reminder of those benefits, and we hope it inspires more women to try fishing.”
“When RBFF and Take Me Fishing™ approached us with the opportunity to partner on Fearless Fishing Line, we knew it was something we wanted to tackle,” said Kimberly Hoffman, Director of Marketing and Communications for Pure Fishing. “Creating this line and the campaign around it is another important step toward increasing women’s participation in fishing and creating a more diverse, inclusive angling environment.”
Fearless Fishing Line is an extension of Take Me Fishing’s Find Your Best Self on the Water campaign, which launched on May 1, 2023. The campaign highlights research that shows fishing and boating can positively impact women. It also informs the public of the benefits of fishing, inspiring more women to try the activity.
The week-long celebration of National Fishing and Boating Week, June 3-11, 2023, also features free fishing days throughout the United States and is designed to increase access to fishing and boating and recruit the next generation of anglers and boaters.
For additional information on the campaign, including the research that inspired it and Fearless Fishing Line, visit here.
For more information and to enter the Fearless Fishing Line Sweepstakes, visit here.
May 31, 2023, Alpharetta, Georgia – Northpoint Commercial Finance has retained established marketing expert Wanda Kenton Smith of Kenton Smith Marketing as its official marine division marketing consultant.
Kenton Smith brings 40 years of proven marine experience and award-winning performance across multiple industry sectors to assist Northpoint in undertaking a variety of initiatives including marketing strategy, branding, external communications and outreach, media/advertising, events and public relations.
“Our goal is to continually improve and to develop an even stronger customer-focused synergy and we believe Wanda is especially well equipped to assist us in developing marketing strategies to better serve our customers,” said Russell Baqir, Senior VP of Northpoint Commercial Finance.
Added Senior VP John Durnien, “Wanda brings decades of marine marketing expertise to Northpoint and shares our strong corporate commitment to enhancing the customer experience. This combination, coupled with her strategic mindset, deep industry knowledge and valuable connections, will not only help enhance our dealer and OEM programs, but also allow us to analyze and find new opportunities to contribute more fully to the marine industry overall, which is aligned with our long-term mission.”
Wanda Kenton Smith
“I’ve been a fan of Northpoint since its founding and have observed and admired the organization’s tremendous success and growth within the recreational marine industry,” added Kenton Smith. “I’m thrilled by the opportunity to work with this exceptional, customer-centric organization and look forward to collaborating on many exciting new customer-service and marketing initiatives.”
About Northpoint Commercial Finance Northpoint Commercial Finance, with offices in Alpharetta, GA, and Burlington, ON, is owned by LBC Capital, a subsidiary of Laurentian Bank of Canada. Northpoint combines experience with advanced technologies, fresh ideas, streamlined processes, and a customer focus formed specifically for the varied needs and goals of each business. Northpoint’s inventory finance offerings drive sales, enhance cash flow, and improve profitability for both manufacturer and dealers. More information about Northpoint and their offerings is available at www.northpointcf.com.
ST. PAUL, MINNESOTA, May, 31 – The Marine Retailers Association of the Americas (MRAA) celebrates the successful passage of Mandatory Boater Education Legislation in its home state of Minnesota. This landmark legislation marks a significant step towards ensuring the safety and well-being of boaters and all who enjoy aquatic recreation throughout the Land of 10,000 Lakes.
The new law, signed May 24, 2023, by Governor Walz, uses a phase-in approach to eventually require nearly every boater in Minnesota to complete a boater-education course and obtain a boater-education card before operating a motorized watercraft. The legislation is the result of collaborative efforts between the recreational boating industry, boating safety advocates and lawmakers who recognized the importance of promoting safe boating practices throughout Minnesota. The MRAA aligned with the National Marine Manufacturers Association, the Water Sports Industry Association and local Minnesota stakeholders to successfully pass the bill.
“It is important to recognize the leadership of Senators Hawj, Morrison and Hoffman and Representatives Koegel, Brand and Myers for being champions of this important legislation, fighting for its inclusion in this year’s Environment Omnibus Bill, and ultimately getting it passed” said Chad Tokowicz, MRAA Government Relations Manager. “These elected officials put boating safety first and prioritized keeping all Minnesotans safe while on the water.”
Boater education courses provide beneficial instruction on navigation rules, safe boating practices, emergency procedures and environmental responsibility. Minnesota, through this mandated education, is taking proactive measures to reduce accidents and fatalities on its waterways, ensuring a safer recreational boating experience for everyone. Boater education is required in 36 U.S. states and passage of this legislation in Minnesota is long overdue.
Matt Gruhn, MRAA President
“In a state with more than 800,000 registered boats and a strong on-the-water heritage, mandatory boater education is a logical step in ensuring the safety of the boating public while creating an overall safer boating community,” said Matt Gruhn, MRAA President. “It was crucial for the future of recreational boating and fishing in Minnesota to get this across the finish line. We will now work with the Minnesota Department of Natural Resources in overseeing the rollout of the program to ensure it is not overly burdensome for dealers.”
Mandatory boater education in Minnesota will use a phased-in approach, and by 2028 will require anyone born on or after July 1, 1987 to pass a course and receive a boater education certificate. The program will go into effect beginning on July 1, 2025, requiring anyone born on or after July 1, 2004, to take the course. The program must be approved by the National Association of State Boating Law Administrators (NASBLA), meaning out-of-state boaters who have passed an NASBLA-approved course can legally operate a boat in Minnesota. The Minnesota course, available online and in-person, will be offered by a variety of providers.
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
Program to equip boaters with the knowledge and skills to create safer waterways
A bill, establishing a new Mandatory Boater Education Program, has been passed in Minnesota. The Marine Retailers Association of the Americas (MRAA) is delighted to celebrate the passage because a similar effort failed in the final hours in Minnesota’s 2022 legislative session.
This landmark legislation emphasizes the importance of safe boating practices and highlights Minnesota’s dedication to creating a safer overall boating community and supporting the sustainable growth of the state’s $6.9 billion recreational boating economy. Here’s an overview of the specifics and the implications you need to know as a Minnesotan.
Throughout Minnesota’s 2022 legislative session, the MRAA, National Marine Retailers Association, Water Sports Industry Association and a handful of local dealers and lake associations, attempted to pass mandatory boater safety legislation. Ultimately, and despite bi-partisan support from in both the Minnesota House and Senate, the legislation did not pass as the clock ran out during final negotiations. Despite this failure, this same coalition came back again this year and was successful in passing boater education legislation.
Championed by Senators Hawj, Morrison and Hoffman in the Senate and Representatives Koegel, Brand, Myers and Rehm in the House, this legislation will equip boaters with the knowledge and skills to safely navigate our waters. By fostering a culture of education and awareness, we can promote safety and peace of mind to reduce accidents, injuries and fatalities, so customers keep boating and return to your dealership for their next boat.
While the legislation was introduced as two stand-alone bills, HF 949 in the House and SF 553 in the Senate, the appropriate language was included in HF 2310, the Environment, Natural Resources, Climate and Energy Omnibus Finance bill – a package of many smaller bills that ultimately provides money to many of Minnesota’s state agencies. On May 24, Minnesota Governor Tim Walz signed HF 2310. The MRAA sent a letter to Walz and integral Senators and Representatives, thanking them for their leadership and contribution to making Minnesota’s waterways safer.
A series of important requirements and provisions are designed to enhance boater safety and education — effective July 1, 2025. Here are some key aspects of the legislation:
Gradual Implementation: A phased-in approach to boater education will use a “born after date.” Individuals born after the dates below are now required to take a boater education course and receive their watercraft operator’s permit before operating a watercraft on Minnesota waters.
effective July 1, 2025, born on or after July 1, 2004;
effective July 1, 2026, born on or after July 1, 2000;
effective July 1, 2027, born on or after July 1, 1996; and
effective July 1, 2028, born on or after July 1, 1987.
National Association of State Boating Law Administrators (NASBLA) approved Boater Education Course: The legislation mandates that the Commissioner of the Department of Natural Resources must create a water-safety course that is NASBLA approved and available online. This ensures that Minnesota’s course will be similar to other states and allow reciprocity with other States who also have NASBLA approved courses.
Renters Required to Obtain Temporary Certificate: Beginning July 1, 2025, visitors and residents who wish to rent a boat for use in Minnesota must now take a short online examination. After passing the test, it will remain valid for 180 days.
Operator Exemptions: Exemptions include anyone who possesses a valid license issued by the United States Coast Guard, is not a resident of the state and temporarily using the waters of the state for a period of less than 60 days, and most importantly for MRAA members, anyone operating under a dealer license.
Minnesota now aligns with 36 other states that also require some form of mandatory boater education. Minnesota – the Land of 10,000 lakes, and more than 800,000 registered boats — trailing only Florida – has taken an important step in fostering a safer overall boating environment. By prioritizing education and equipping boaters with the comprehension needed to navigate our waterways safely, we can protect lives, conserve our environment and strengthen the economic vitality of our lakeside communities. We applaud the leaders within the state of Minnesota for taking this bold step towards fostering a culture of boating safety through education. Let us embrace this legislation and come together to ensure that our beloved pastime remains a joyous experience for generations to come.
If you have any questions about this legislation, email me at chad@mraa.com.
During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive® Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention.
In episode two, “Celebrate Safely,” boaters learn simple tips to enjoy themselves on the water while prioritizing safety. The video covers topics such as the importance of:
having a sober boat captain
wearing a life jacket
staying hydrated
behaving responsibly on the water
Marine dealers, marina owners and other industry stakeholders are encouraged to share these educational videos on their social media channels, websites, in showrooms and emails to help educate and connect with customers.
The Discover Boating Safety Basics video series can be found in the Industry Resource Center, where each episode will be added as they go live. Be sure to subscribe to the Discover Boating YouTube channel for more video content.
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