2021 Compensation Data is Almost Here!

In November, 2021 MRAA launched the Marine Industry Compensation Study. It was conducted for the first time in 2017 and came as a response to an industry-driven desire to identify compensation and staffing trends in dealerships across North America. With several years having passed, economic and workforce changes and, of course we can’t forget the COVID-19 pandemic, we have been curious to know what has changed for dealers in terms of compensation. Now, after several months of waiting, we are happy to announce we are just two weeks away from releasing the full report!

While some of the data is still being flushed out, here are some things you can look forward to seeing. With 102 dealership responses, initial data has come in for 37 positions for total compensation and other compensation information. Positions reported come from the front office, sales department, service department, parts/accessories/retail department and marina and include:

  • Front Office: Owner, General Manager, Receptionist, Bookkeeper, Controller, Warranty Administrator, Title Clerk and Accounts Payable Clerk
  • Sales Department: Sales Director, Sales Manager, Sales Lead, Sales Consultant, Sales Assistant/Lot Attendant, F&I Manager, F&I Associate, Sales/Marketing Assistant, Marketing Manager and Internet Sales Manager
  • Service Department: Service Director, Service Manager, Service Apprentice, Service Technician ‚Äì Entry Level, Service Technician ‚Äì Intermediate, Service Technician ‚Äì Senior/Master, Service Writer/Advisor, Boat Detailer, Rigger, Service/Parts Associate and Shop Foreman
  • Parts/Accessories/Retail Department: Parts Manager and Parts Associate
  • Marina: Marina Manager, Gas Dock Attendant, Marina Operations/Maintenance Personnel, Storage Runner/Yard & Marine Attendant, Yard Foreman and Yard Staff/Porter

The data for each position has been broken down based on characteristics such as geographic distribution, region (metro/suburb vs. small town vs. rural/low population), revenue (more or less than $10 million total annual revenue), Marine Industry Certification Dealership status, number of employees and whether or not there is a marina.

The 2021 Marine Industry Compensation Study was launched with support of the Bill & Kristin Fenech Foundation on behalf of Barletta Pontoon Boats and will be available mid-May.

MRAA Adds 700Credit as Education Champions

MINNEAPOLIS — April 22 — The Marine Retailers Assocation of the Americas announces that 700Credit has made the commitment to an Education Champions Membership.

“We are honored to be an educational asset for the MRAA organization,” said Ken Hill, Managing Director of 700Credit. “Through the years, 700Credit has been committed to providing relevant and valuable educational content to our dealership customer base and are excited to extend our commitment to marine dealers. Ensuring our dealers are up to date and informed regarding the latest regulations and requirements is one of our key focal points.”  700Credit logo

700Credit began in 2000, providing credit reports to a small group of automotive dealerships in California and Florida. Today, the organization has grown to one of the largest credit report and compliance vendors in the automotive market. It maintains close working relationships with all three bureaus: when compliance and/or regulations change, 700Credit is immediately made aware of it and makes the required changes and updates in its solutions.

As the company has grown, it has carefully selected specific products and services to enhance its core, credit report business. Consistently, 700Credit strives to meet its goal to create additional value for clients by streamlining its workflow to help maximize their opportunity for growth. 700Credit describes its client onboarding process as “best in class” in the industry. In as little as 48 hours, dealers will be up and running with any of its solutions. A client support line is answered by a live person, 24/7/365.

As the second-highest level of membership, Education Champions fuel the educational programming that the MRAA delivers to its members in a year-round sponsorship program. Whether through Dealer Week, The MRAA Conference and Expo, MRAATraining.com or any other medium through which MRAA delivers content, Education Champions help bring MRAA’s world-class educational programming to life.

“I’m thrilled to add 700Credit to our growing list of dedicated Education Champions,” said Allison Gruhn, Vice President of Business Development. “The MRAA Mini Guide ‘How to Read a Credit Report’ was done in partnership with 700Credit and its recent webinar on the new FTC Safeguards Rule proves it has its finger on the pulse on compliance and the marine industry. We’re excited to produce great education for our dealer members and industry as a whole.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About 700Credit, LLC
700Credit, LLC. is the largest provider of credit reports, compliance and soft pull products to automotive, marine, powersports and RV dealers. Our offerings include credit reports, prescreen and pre-qualification platforms, compliance training platform, Safeguards Rule training, OFAC compliance, Red Flag solutions, MLA, Synthetic ID Fraud Detection, Identity and Driver’s License Verification, score disclosure notices, adverse action notices and more.

Discover Boating Celebrates Next Generation of Boaters in New ‘See You Out Here’ Campaign

Discover Boating, powered by the NMMA and MRAA, launched this month its new campaign, ‘See You Out Here’ across the U.S. and Canada. The campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under the water and in addition to its traditional run throughout spring and summer, will be extended year-round as its weaved into Discover Boating boat shows in 2023, and across Discover Boating’s enhanced digital channels.

“The unique, personal experiences boating creates across a wide spectrum of demographics are at the center of this campaign—the special moments, feelings, and freedoms only boating delivers—in a way that captures the hearts of our diverse customers,” said Ellen Bradley, chief brand officer for NMMA. “What we learned through extensive segmentation and mindset research of boater behaviors and motivations is their interest isn’t on the product—the boat—but rather the experience and where it takes you. Those learnings informed our creative approach and all aspects of our new campaign to invite the next generation, retain new boaters, and continue to engage long-time boaters.”

The new campaign videos, created by agency partner, Cutwater, are anchored by an impactful brand anthem film and the real stories of passionate boaters turned brand ambassadors around the country. These authentic, moving narratives feature the ambassadors’ unique histories and relationships with boating, all of whom reflect the next generation of boaters. “Hooked” spotlights Khristian Rousseve, the first Black student athlete in Louisiana to receive a scholarship for bass fishing. “Captain Jana” chronicles licensed captain Jana Zontek and her wife, Cindy, finding a shared love and appreciation for life on the water. “Depth of Field” takes a glimpse at the adventures of Andy Mann, an award-winning National Geographic photographer committed to marine conservation. These individuals are a snapshot of the more than 10 boaters featured in the new campaign.

The campaign launch comes on the heels of Discover Boating’s recent rebrand and digital transformation and the preview of the campaign’s ads to the industry during the Discover Boating® Miami International Boat Show® in February. Starting today, advertising will appear across North America via a comprehensive media strategy including video streaming with YouTube, ESPN, VICE, Telemundo; digital and social media channels; and, partnerships with the likes of Facebook, Instagram, TikTok, and a number of high-profile influencers.
Discover Boating 2022 Campaign
“Together with Cutwater, we created this campaign as an invitation to the next generation of boaters by sharing the fun, freedom, inclusivity, and sense of community that is special to life on the water,” said Kevin Williams, vice president of North American marketing for NMMA. “The compelling stories of Khris, Jana, Cindy and Andy speak to people who may not have historically seen themselves in boating but are excited by where a boat can take you, the adventures to be had, and the memories to be made.”

The campaign’s spring/summer marketing mix includes advertising, digital and social content, influencer partnerships, experiences, television public service announcements (PSA) and public relations and will appear in Discover Boating boat show media ranging from TV and onsite to digital and social starting in early winter.

“The inclusive theme and approach of the Discover Boating ‘See You Out Here’ campaign invites people of all backgrounds to use boating to create life experiences that are unique to them and their passions,” said Matt Gruhn, MRAA President. “This is the very essence of what dealers can help their customers achieve. To understand that they enable the best moments in the boat ownership journey and help their customers find the right boat that can help make their on-the-water ambitions come true.”

How can you get involved with the new campaign and engage your audiences? Click here to stream, download or embed the new “See You Out Here” content to share in your showroom, on your website, via your social network or in your next email campaign.

Discover Boating See You Out Here

Atlantic Outboard Acquires Portland Boat Works & Harbor One Marina

Westbrook, CT, March 2022—The Cusson family (owners of Atlantic Outboard and Westbrook Marine Center, both of Westbrook, CT) announced they have completed the acquisition of Portland Boat Works (Portland, CT) and Harbor One Marina (Old Saybrook, CT).

Portland Boat Works is a large marina facility with summer seasonal slips, over 100,000 sq. ft. of indoor winter boat storage and the capacity to haul and launch boats up to 60 tons. Additionally, Portland Boat Works is Connecticut’s exclusive Tiara Yachts Dealer, and boasts their Yacht inventory in a large heated indoor showroom in Portland, CT. Harbor One Marina is a luxurious marina located at the mouth of the Connecticut River which offers gas and diesel sales, has a pool and a restaurant on site, and many more amenities.

Hire Learning

For some marine retailers, the struggle to fill holes in their dealership is presenting difficult challenges and new approaches to recruiting and hiring

Like many other people in the world, your “daily feed” is filled with coverage about rising inflation, spiked gas prices, war (and all the political dancing around it) and concern about interest rates climbing. But you’re also trying to run a business, one that’s been seeing a continued consumer demand for boats, in addition to a shortage of inventory, parts delays and an evolving labor force. You’re neck deep into your hiring season — not to mention coming off two of the most challenging years as a business owner you’ve ever witnessed — so adding to your team ahead the summer boating season is at the forefront of your mind.

In our phone conversations with dealers, we’ve heard multiple stories of bringing in a new hire or spending the time to lining up interviews only to be ghosted by the new hires or candidates. And that’s on top of a lack of job seekers. Finally, a changing workforce and a lack of urgency to find work has also slowed this hiring game and forced some dealers to pivot in their approach.

Meanwhile potential employees seek more flexibility when it comes to hours worked or amount of vacation time (not ideal for a retail business like yours). Others demand better benefits or more compensation and/or pay than a company’s existing employees get, which opens another can of worms about worker compensation entirely.

That’s why as part of the March 2022 Pulse Report (With our partners, Baird Research and Trade Only Today) and to support our April Spotlight effort on Recruiting and Hiring, we tried to dig a little deeper with dealers to find their top recruiting and hiring challenges. We also inquired about how many open positions they are currently looking to fill and how that related to their typical staffing level. Around 60 marine retailers of all shapes, sizes and locations provided answers to our questions.

Question 1 asked: What of the following do you consider your top recruiting and hiring challenge?
A. Lack of candidates
B. Skill or experience level of candidates
C. Ghosting (new hires don’t show up at work)
D. Unreasonable demands (compensation, benefits, hours, etc.)
MRAA Blogs
As the graph here portrays, the lack of candidates led the way for the survey participants. We know there is a shrinking workforce out there these days, and the continued and worsening marine technician shortage isn’t helping dealers fill the holes in their org chart. Another issue one dealership mentioned was their current employees slacking more because they know there are no replacements out there to fill their place. Some have already satisfied their new-hire quota, while other have chosen to halt it. “Not looking to fill positions. Lack of product availability and inflation are already slowing sales and service. A recession is on its way,” one participant explained. While recession fears have creeped into the minds of some business owners, some are more effected by this thought process than others and have found their new hires. One dealer answered, “[We have] zero openings now; 16 full-time and 4 seasonal.”

The skill or level of experience came in second, as you can clearly see, which points to comments like this one, “We have 3 to 4 positions available, but nobody wants to work and the skill level of candidates is below par. New hires are not lasting long.” One common theme in the responses was the need for technicians and those filling roles within the service department. However, in the same breath, dealers seek to find workers with proper amount of training and knowledge. “We are trying to add 3 people to staff in positions, all of which require a high degree of talent,” eluded another partaker. “We have had few applicants, but very few if any that would meet our search criteria.”

Unreasonable demands are not always driven by higher salaries. Two participants even mentioned that they couldn’t find hires to fill the holes in the dealership despite better wage levels. In fact, one respondent said all of the above for his struggles, adding “We are looking for two candidates and it has been slow in spite of top tier wages in our area.”

In terms of ghosting, it’s a real as ever, despite finish last in this particular ranking. One participant, who devoted more money on recruitment than ever before yet still sees a lack of applicants, responded with “Seeing a lot of ghosting of candidates who submit resumes/applications but do not respond or show for interviews.” To remedy both, they’ve resorted to hiring more part timers to cover their needs. Or, as other have suggested to do as a strategy moving forward, is to do a reduction of their absolute needed number of new hires. While it may be a temporary way to cope with the current labor issues out there, one dealer effectively shrank their absolute need of 10 employees down to four new hires.

MRAA members can read the entire March Pulse Report here. We also have devoted all of April to helping you improve at recruiting and hiring. Visit the mraa.com/hirebetter page to explore a variety of non-member and member resources to hone your hiring skills and efforts to land the next additions to your dream team. This page can help you avoid common mistakes in hiring, explore new recruitment practices and build a culture that attracts new hires. In addition, MRAA members can find job descriptions and training courses to hire differently..

Elite Recreational Finance Commits to Education Champions Membership with MRAA

MINNEAPOLIS — April 13 — The Marine Retailers Association of the Americas announces that Elite Recreational Finance has upped its membership level, becoming Education Champions.

“Elite is proud to partner and support the MRAA to further its mission in educating marine dealerships so they have best in class sales, service, finance and management practices,” said Jimmy Delegro, President of Elite Recreational Finance.

Elite Recreational Finance As the second-highest level of MRAA membership, Education Champions fuel the educational programming that the MRAA delivers to its members in a year-round sponsorship program. Whether through Dealer Week, the MRAA Conference and Expo, MRAATraining.com or any other medium through which MRAA delivers content, Education Champions help bring MRAA’s world-class educational programming to life.

“Our team has decades of experience helping our dealer and manufacturer partners reach their next level of success when it comes to finance,” added Delegro. “We have hosted sessions with several manufacturers, dealers and with the MRAA all in an effort to share our knowledge. Our goals very much align with MRAA to have best in class service, technology and education for our partners. Elite committing to this level of support is a natural fit we are proud to be part of.”

“Our Education Champions play a significant role through both their partnership with MRAA and their sponsorship of educational offerings,” said Allison Gruhn, MRAA Vice President of Business Development. “We appreciate Elite Recreational Finance’s devotion to the marine retailer body industry and the expertise they deliver to our dealer members and the industry as a whole. By becoming Education Champions, they are helping MRAA accomplish its mission to fuel dealership success.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About Elite Recreational Finance
Elite Recreational Finance helps dealers, lenders and manufacturers maximize deliveries, increase profits, alleviate stress and reduce costs. Elite finances new, used, consignments, rentals, boat clubs, charters and dealership equipment. Dealer Portals, Soft-Pull Qualifying, Customized Credit App and Analytics available 24/7 through EMS. IT solutions; prequalified leads, automated underwriting, multi-program integration. For more information, visit eliterfs.com/; or call 866-553-0686.

Know These Red Flags Hurting Your Recruiting and Retention Efforts

Hiring has never been easy, and today the challenges are multiplied, as every business is struggling to find employees.

That’s why on April 1, Continuous Certification released its second course for 2022, “The 5 Red Flags that Derail Your Recruiting & Retention Efforts,” by four-time bestselling author Kelly McDonald. Having had the joy to work on this course with Kelly, I can say with certainty you are going to get so much from the content in regards to workforce recruiting and retention.

MRAA Continuous Certification Q2 2022 blog
The key takeaways from this course revolve around her five red flags that can derail these efforts. Those five flags include:
1. You don’t have a recruiting plan
2. Job descriptions are outdated
3. Benefits aren’t “Real Talk”
4. Your bench isn’t built
5. You don’t do “Stay” interviews

When we were collaborating on this content, we recognized early on that as wonderful as it is to identify problems that can plague your workforce efforts, this course would not be complete until you were given solutions. As a result, Kelly developed her HIRED model to address each red flag. The HIRED model is this:

  • H — Have a plan
  • I — Identify the gaps in your current team
  • R — “Real Talk” translate your benefits
  • E — Expand your efforts to build your bench
  • D — Develop individual professional plans

Through this model, Kelly goes deep into each solution, providing actionable steps to achieve success in improving your recruiting and retention efforts.

If you’re a Certified dealer and haven’t taken your Q2 course yet, do it! Your team can’t afford to wait until after the busy season for these solutions. If you aren’t Certified, please get in touch with Liz Keener at lizk@mraa.com to hear how becoming a Certified Dealer is going to increase your bottom line, bring your team closer together and help your dealership become more efficient.

Boat Trader Announces TV Debut of ‘Stomping Grounds’ Series Inspired by America’s Boating Culture

Series to Stream on Waypoint TV Starting April 9th, with New Episodes Releasing Each Week and Podcast to Rollout Later this Year

MIAMI, Fla., April 4, 2022 — Boat Trader, America’s largest boating marketplace, today announced the debut of its award-winning local boating series, Stomping Grounds, on Waypoint TV. Following the success of last year’s 3-episode pilot phase on YouTube, Stomping Grounds takes flight on the streaming service on April 9th, with new episodes releasing every Saturday. The series will drop the first three episodes at launch and feature a total of 12 episodes during its first season. To further the expansion of the original content series, Stomping Grounds viewers can also anticipate a podcast later this year.

Stomping Grounds takes viewers on adventures across the country as the host, Ryan McVinney, meets up with local boaters who share tales of cherished traditions and legendary lore. The series embarks on a journey across the region’s waterways to capture the essence of America’s rivers, lakes, bays and oceans.

“Stomping Grounds is all about exploring the diversity of boating stories and culture across America. These stories are all connected by the love of the great outdoors, nature and being on the water,” said McVinney, Director of Content, Boats Group. “We’re excited to share the series with a larger audience through our partnership with Waypoint TV and invite viewers to experience a special and truly unique way of life.”

The first three episodes travel to Cape Cod, Massachusetts, Florida’s Panhandle region and Wilmington, North Carolina alongside a host of celebrated boaters, including Brian Kelley of Florida Georgia Line, Netflix’s Outer Banks creator Jonas Pate, legendary champion powerboat racer Reggie Fountain and more. The following nine episodes will dive further into American boating traditions as McVinney drops anchor in towns across the Southwest, Pacific Northwest and up to the great state of Alaska.

“Boat Trader has massive reach and its audience is incredibly passionate about the boating lifestyle, so we wanted to showcase the waterways they spend time on,” said Courtney Chalmers, Vice President of Marketing, Boats Group. “As we add new episodes across additional platforms, we hope to encourage more people to get out on the water, create their own stories and invite us to check out their stomping grounds.”

Graig Hale, Waypoint Director of Business Development, added, “It’s a true pleasure to feature boating culture through Boat Trader’s new series on our platforms. Our community of passionate enthusiasts is sure to be entertained and educated while watching all things boating during each episode of Stomping Grounds on Waypoint TV.”

Watch Stomping Grounds for free anywhere, anytime, on any device. The series will be available on Apple TV, Roku, Amazon Fire TV, Samsung TV, LG TV, YouTube, iOS, Android and on waypointtv.com

About Boat Trader
Boat Trader is the largest online boating marketplace in the United States, creating simple solutions for anyone looking to buy or sell a boat. Founded in 1991, Boat Trader expanded from a weekly classifieds publication found in local markets nationwide to an online marketplace in 1996 and now offers boat dealers and private party sellers comprehensive options for selling their boats online with ease. Boat Trader reaches more than 9 million online boat shoppers and delivers over 170,000 leads each month to its sellers. Boat Trader is based in Miami, FL, and is owned and operated by Boats Group. For more information and to experience the marine industry’s leading classifieds marketplace, visit www.boattrader.com or download the Boat Trader app on the iOS App Store and Google Play.

About Boats Group
Boats Group owns and operates the world’s leading online boating marketplaces, connecting the largest global audience of boat buyers with top sellers and manufacturers. Boats Group’s portfolio includes a variety of industry-leading brands like Boat Trader, YachtWorld, boats.com, iNautia, Cosas De Barcos, Botentekoop, Annonces du Bateau, Boats and Outboards, Boatshop24, Click&Boat, and Trident Funding.

For nearly three decades, Boats Group has helped marine retailers sell more boats faster and convert more shoppers into buyers than any other source. Through a comprehensive suite of digital business solutions, including proprietary web-based contract management tools, and premier digital marketing strategies and services, Boats Group delivers unmatched value to its industry partners and optimizes the virtual path to boat ownership.

Owned by Permira, Boats Group is headquartered in Miami, Florida, United States, with co-headquarters in Fareham, England, and additional offices in Padova, Italy and Barcelona, Spain. For more information about Boats Group, visit www.boatsgroup.com

About Waypoint TV
Launched in 2016, Waypoint is a modern media company building the world’s leading entertainment destination for hunting and fishing programming content. Waypoint is dedicated to providing “access to the outdoors” through its multiple TV and digital platforms including their online streaming video, apps, live channels and podcasts. Now there is no off-season. For additional information, visit www.waypointtv.com

MRAA Focuses on Recruiting and Hiring in April

MINNEAPOLIS, April 4 — The Marine Retailers Association of the Americas, as part of its ongoing monthly dealership development Spotlight initiative, has unveiled its latest package of information and tools dedicated to helping marine retailers improve their business. For April, the Association has included workforce resources and education to help marine retailers with recruiting and hiring.

“We know that recruiting and hiring new employees has been a constant challenge for most marine Liz Walz businesses, especially with the ongoing technician shortage, and it’s only become a more difficult hill to climb during what some are describing as ‘The Great Resignation,’” explains Liz Walz, MRAA Vice President of Education. “To help marine retailers overcome many of the hiring hurdles they are facing, we added to our existing online library with new tactics and best practices to guide dealers to more workforce success.”

MRAA has added an entire page, complete with brand-new tools and custom content, devoted to helping dealers overcome their biggest roadblocks and find more success in building their dream team. The page — MRAA.com/HireBetter — offers both non-member and member visitors a plethora of education in the form of timely articles and blogs, interviews with leading industry experts, informational videos and other resources. Like all the MRAA Spotlight pages, the content is meant to be evergreen, so dealers can bookmark the page and revisit the topics to address both current and future pain points.

One additional step the MRAA recently took in addressing workforce issues was to hire Wendy Mackie, Director of Workforce & Foundation Development. Recognized by the marine industry as a forerunner and expert in workforce development, Mackie — who authored the trailblazing guide “The Marine Industry Guide to Growing the Workforce” — submitted a grant proposal to the Economic Development Administration Good Jobs Challenge, that would be used to create the Building Out American Trade (BOAT) Jobs program and bolster other workforce development initiatives.

“The labor market has changed dramatically over the past few years,” says Mackie. “We need to change with Wendy Mackie, MRAA it to ensure we have a workforce that can support our industry’s growth. My goal is to support our members and the industry at large to grow, attract and retain talent for the labor markets of today and tomorrow.”

Mackie will be the featured expert in the Thursday, April 7 MRAA Ask the Expert Webinar entitled “Hiring Season — Control What You Can Control.” In addition, she, along with co-author Chad Tokowicz, MRAA Government Relations Manager, released a blog for marine retailers sharing 5 ways to advocate for an improved labor market.

Finally, the MRAA has conducted a new Compensation Study, to help dealers to understand whether their compensation rates for a given position are competitive in their area. With all the significant job market changes since the original 2017 Compensation Study was released, the new study will share the timeliest insights to aid marine retailers in advancing their employee compensation and comparative pay rates. Results should be available next month.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

MRAA Grows List of Partner Members

MINNEAPOLIS — March 31 — The Marine Retailers Association of the Americas is pleased to announce the addition of six marine businesses as Partner Members.

The support of our Partner Members helps the MRAA deliver on our mission to provide education, resources and tools to marine dealers, and fuels the success of the industry. Through Partner Membership, marine manufacturers, suppliers and service providers commit to aligning their brands with MRAA programs and opportunities made available to the dealer body. Partner support lets the Association increase its offerings and create a positive, long-term impact in MRAA members’ business.

MRAA welcomes these six new members, who offer specialized expertise in various industry disciplines:
     •WOW Sports and BigMouth Inc.: wowwatersports.com/
     •Sheffield Financial, a Division of Truist Bank: www.sheffieldfinancial.com/
     •Bank of the West: www.bankofthewest.com/
     •Beneteau Group America, Inc.: www.beneteau-group.com/
     •Walkers’ Ventures: walkerventures.godaddysites.com/
     •Skier’s Choice: www.skierschoice.com/

“As we wrap up a successful first quarter, we recognize that many of our accomplishments the previous year and into 2022 are attributed to all of our partners,” said Allison Gruhn, Director of Business Development. “We value the industry expertise they provide our dealer members and the entire industry. This updated list of Partner Members has helped MRAA expand its strong network of support, and will propel our initiatives forward this year, as we continue our efforts to help dealers find more success.”

Visit www.mraa.com/page/mraapartners to view the entire list of companies who actively support the MRAA across four levels of partnership.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.