TechForce Foundation Announces Category Winners and Opens Grand Prize Vote in 2022 FutureTechs Rock

Ten transportation technician students recognized for outstanding contributions as role models at school and in their communities

May 2, 2022 – SCOTTSDALE, AZ – TechForce Foundation® announces the Category Winners (Finalists) for the 2022 FutureTechs Rock Awards and opens the Grand Prize public vote. TechForce created this prestigious award to honor aspiring technicians and recognize those students with a promising future in the transportation industry. Voting is open through May 6, 2022. Meet the Category Winners and vote to choose the nation’s top tech student at TechForce.org/Vote.
TechForce Foundation FutureTechs Rock Awards
Industry expert judges selected ten Category Winners from a pool of nearly 370 nominations, representing 95 schools across 33 states. Each of the 10 High School and Post-Secondary winners has been awarded over $1,800 in prizes. The Grand Prize Winner, chosen from the Category Winners by public vote, will receive over $4,000 in additional scholarships and prizes from TechForce and our industry partners. Prize sponsors include Advance Auto Parts, AutoZone, Caliber Collision, Cengage Learning, CRC Industries, Ford Motor Company, Snap-on Industrial and WD-40 Company.

The 2022 Category Winners represent six states and nine schools, and are equally split across high school and post-secondary programs. They each represent a distinct technical education discipline, and include:

• Automotive – Trishana Sadloo, New York Automotive and Diesel Institute, Jamaica, NY
• Aviation – Chozon Gilbert, MIAT College of Technology, Canton, MI
• Collision Repair – Andres Arellano, Wenatchee Valley Technical Skills Center, Wenatchee, WA
• Diesel Off-Road – Joshua Finell, Universal Technical Institute, Avondale, AZ
• Diesel On-Road – Riley Larr, Wexford Missaukee Career Tech Center, Cadillac, MI
• Marine and Watercraft – Durham Egger, Marine Mechanics Institute, Orlando, FL
• Motorcycle and ATV – Ashton Chatham, Motorcycle Mechanics Institute, Phoenix, AZ
• Motorsports (Pit Crew/ Racing) – Joshua Gunther, Naperville North High School, Naperville, IL
• Restoration – Jacob Edwards, Oneida-Herkimer-Madison BOCES, New Hartford, NY
• Welding and CNC – Jacob Gunther, Naperville North High School, Naperville, IL

Voters also have a chance to win. Every person who votes for the Grand Prize Winner will be entered into drawings to win one of 5 prizes valued at $125 each, courtesy of TechForce partners AutoZone and CRC Industries.

The FutureTechs Rock Awards are part of TechForce Foundation’s workforce development initiative to help inspire and support tomorrow’s workforce of technicians. TechForce has also created the first and only social network designed and gamified for professional technicians and tech students to connect with each other, employers and schools (JoinTechForce.org). The transportation community is supporting it with content and using it to learn, connect, find events, and explore job opportunities while competing for prizes and leaderboard status.

About TechForce Foundation
TechForce Foundation is a nonprofit, 501(c)(3) with the mission to champion all students to and through their technical education and into careers as professional transportation technicians. The Foundation distributes more than $1.5 million in scholarships and grants annually, thanks to its generous corporate sponsors and donors, and spearheads an industry-wide workforce development initiative to help encourage and support more young people to pursue the vehicle technician profession. This includes a network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce. For more information, visit www.TechForce.org. Follow us on Facebook, Instagram, TikTok, Twitter and Linkedin.

Boatline.com Commits to Education Champions Partnership with MRAA

MINNEAPOLIS — April 28 — The Marine Retailers Association of the Americas announces Boatline.com has committed to partner membership as Education Champions.

“Boatline aims to be a partner for dealers providing both marketing solutions and educational resources to support their business,” says Lori Stacy, CEO of Trader Interactive, the parent company of Boatline. “Partnering with MRAA through the Education Championship program allows us to share information that will expand knowledge of the industry and keep dealers competitive in the marketplace.”

Boatline logo Boatline, a site purpose-built for buying and selling boats of every shape and sizes. Boatline focuses on solving dealers’ biggest concerns — expanding the reach of their business, getting their inventory in front of the right buyers and communicating with consumers quickly and authentically.

For more than 30 years, Trader Interactive has been the host of premier online recreation and commercial vehicle marketplace sites. Boatline, which leverages Trader Interactive’s proprietary functionality, uses next-gen technology specifically designed with boat shoppers and sellers in mind. Through marketplace listings, search engine optimization (SEO) services, search engine marketing (SEM) advertising options, and top-tier reporting via specialty lead enrichment and lead management products, dealers will streamline and improve their businesses.

As the second-highest level of membership, Education Champions fuel the educational programming that the MRAA delivers to its members in a year-round sponsorship program. Whether through Dealer Week, The MRAA Conference and Expo, MRAATraining.com or any other medium through which MRAA delivers content, Education Champions help bring MRAA’s world-class educational programming to life.

“In this digital era, where online has become not only a storefront for all dealers, but is how most consumers shop, it’s exciting to add Boatline as Eucation Champions,” said Allison Gruhn, Vice President of Business Development. “With decades of experience in the recreational industry, we value Boatline’s dedication to both the MRAA and the industry as whole, and look forward to generating resources for our members.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About Boatline
Boatline is a next-generation marketplace powered by Trader Interactive, an industry leader in premier online recreation and commercial vehicle marketplace sites. Marine Dealers have access to top-tier tools for advertising their locations and inventory, researching prices and scarcity, and top-of-the-line lead generation and management tools. Plus, buyers can expect a high-quality shopping experience and the fastest loading marketplace in the marine industry. You can visit us at Boatline.com or contact us at marketing@traderinteractive.com or call 877-354-4068.

Global Marine Insurance Commits to MRAA as Education Champions

MINNEAPOLIS — April 27 — The Marine Retailers Association of the Americas announces Global Marine Insurance is continuing its support of the MRAA as an Education Champion partner.

“As a long time MRAA partner and sponsor, Global Marine Insurance is proud to continue our support as Education Champions” said Matt Anderson, President of Global Marine Insurance. “Those marine dealerships who take advantage of the educational programming at the MRAA, invest in themselves, which leads to a first-class dealership and long-term success.”

Global Marine Insurance Logo Global Marine Insurance has focused solely on marine insurance for all marine businesses and boaters since 1989. It invests in its people, products and technology to be the premier specialty insurance provider in the industry. The company strives for excellence in delivering value to its clients, partners and team members with integrity. The dedicated staff of 60-plus marine insurance professionals are proud to work with marine retailers as their businesses grows, add services and expand geographically.

As the second-highest level of membership, Education Champions fuel the educational programming that the MRAA delivers to its members in a year-round sponsorship program. Whether through Dealer Week, The MRAA Conference and Expo, MRAATraining.com or any other medium through which MRAA delivers content, Education Champions help bring MRAA’s world-class educational programming to life.

“We’re pleased to have Global Marine Insurance continue its long-standing partnership with MRAA, becoming Education Champions,” said Allison Gruhn, Vice President of Business Development. “With its industry knowledge and leadership within the marine industry, we’re certain our dealers will receive top-notch education to guide them to more successful growth.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About Global Marine Insurance
Global Marine Insurance has been providing yacht insurance, boat insurance, and marine business insurance solutions since 1989. Your customers will benefit from MRAA Preferred Repair Deductible (50% off), Agreed Value, Extended Parts Replacement, Repair Guarantee, Hurricane Haul Out, Rental Reimbursement, Increased Limits for Medical Payments, Personal Effects & Towing available, and Wreck Removal and more.

2021 Compensation Data is Almost Here!

In November, 2021 MRAA launched the Marine Industry Compensation Study. It was conducted for the first time in 2017 and came as a response to an industry-driven desire to identify compensation and staffing trends in dealerships across North America. With several years having passed, economic and workforce changes and, of course we can’t forget the COVID-19 pandemic, we have been curious to know what has changed for dealers in terms of compensation. Now, after several months of waiting, we are happy to announce we are just two weeks away from releasing the full report!

While some of the data is still being flushed out, here are some things you can look forward to seeing. With 102 dealership responses, initial data has come in for 37 positions for total compensation and other compensation information. Positions reported come from the front office, sales department, service department, parts/accessories/retail department and marina and include:

  • Front Office: Owner, General Manager, Receptionist, Bookkeeper, Controller, Warranty Administrator, Title Clerk and Accounts Payable Clerk
  • Sales Department: Sales Director, Sales Manager, Sales Lead, Sales Consultant, Sales Assistant/Lot Attendant, F&I Manager, F&I Associate, Sales/Marketing Assistant, Marketing Manager and Internet Sales Manager
  • Service Department: Service Director, Service Manager, Service Apprentice, Service Technician ‚Äì Entry Level, Service Technician ‚Äì Intermediate, Service Technician ‚Äì Senior/Master, Service Writer/Advisor, Boat Detailer, Rigger, Service/Parts Associate and Shop Foreman
  • Parts/Accessories/Retail Department: Parts Manager and Parts Associate
  • Marina: Marina Manager, Gas Dock Attendant, Marina Operations/Maintenance Personnel, Storage Runner/Yard & Marine Attendant, Yard Foreman and Yard Staff/Porter

The data for each position has been broken down based on characteristics such as geographic distribution, region (metro/suburb vs. small town vs. rural/low population), revenue (more or less than $10 million total annual revenue), Marine Industry Certification Dealership status, number of employees and whether or not there is a marina.

The 2021 Marine Industry Compensation Study was launched with support of the Bill & Kristin Fenech Foundation on behalf of Barletta Pontoon Boats and will be available mid-May.

MRAA Adds 700Credit as Education Champions

MINNEAPOLIS — April 22 — The Marine Retailers Assocation of the Americas announces that 700Credit has made the commitment to an Education Champions Membership.

“We are honored to be an educational asset for the MRAA organization,” said Ken Hill, Managing Director of 700Credit. “Through the years, 700Credit has been committed to providing relevant and valuable educational content to our dealership customer base and are excited to extend our commitment to marine dealers. Ensuring our dealers are up to date and informed regarding the latest regulations and requirements is one of our key focal points.”  700Credit logo

700Credit began in 2000, providing credit reports to a small group of automotive dealerships in California and Florida. Today, the organization has grown to one of the largest credit report and compliance vendors in the automotive market. It maintains close working relationships with all three bureaus: when compliance and/or regulations change, 700Credit is immediately made aware of it and makes the required changes and updates in its solutions.

As the company has grown, it has carefully selected specific products and services to enhance its core, credit report business. Consistently, 700Credit strives to meet its goal to create additional value for clients by streamlining its workflow to help maximize their opportunity for growth. 700Credit describes its client onboarding process as “best in class” in the industry. In as little as 48 hours, dealers will be up and running with any of its solutions. A client support line is answered by a live person, 24/7/365.

As the second-highest level of membership, Education Champions fuel the educational programming that the MRAA delivers to its members in a year-round sponsorship program. Whether through Dealer Week, The MRAA Conference and Expo, MRAATraining.com or any other medium through which MRAA delivers content, Education Champions help bring MRAA’s world-class educational programming to life.

“I’m thrilled to add 700Credit to our growing list of dedicated Education Champions,” said Allison Gruhn, Vice President of Business Development. “The MRAA Mini Guide ‘How to Read a Credit Report’ was done in partnership with 700Credit and its recent webinar on the new FTC Safeguards Rule proves it has its finger on the pulse on compliance and the marine industry. We’re excited to produce great education for our dealer members and industry as a whole.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About 700Credit, LLC
700Credit, LLC. is the largest provider of credit reports, compliance and soft pull products to automotive, marine, powersports and RV dealers. Our offerings include credit reports, prescreen and pre-qualification platforms, compliance training platform, Safeguards Rule training, OFAC compliance, Red Flag solutions, MLA, Synthetic ID Fraud Detection, Identity and Driver’s License Verification, score disclosure notices, adverse action notices and more.

Discover Boating Celebrates Next Generation of Boaters in New ‘See You Out Here’ Campaign

Discover Boating, powered by the NMMA and MRAA, launched this month its new campaign, ‘See You Out Here’ across the U.S. and Canada. The campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under the water and in addition to its traditional run throughout spring and summer, will be extended year-round as its weaved into Discover Boating boat shows in 2023, and across Discover Boating’s enhanced digital channels.

“The unique, personal experiences boating creates across a wide spectrum of demographics are at the center of this campaign—the special moments, feelings, and freedoms only boating delivers—in a way that captures the hearts of our diverse customers,” said Ellen Bradley, chief brand officer for NMMA. “What we learned through extensive segmentation and mindset research of boater behaviors and motivations is their interest isn’t on the product—the boat—but rather the experience and where it takes you. Those learnings informed our creative approach and all aspects of our new campaign to invite the next generation, retain new boaters, and continue to engage long-time boaters.”

The new campaign videos, created by agency partner, Cutwater, are anchored by an impactful brand anthem film and the real stories of passionate boaters turned brand ambassadors around the country. These authentic, moving narratives feature the ambassadors’ unique histories and relationships with boating, all of whom reflect the next generation of boaters. “Hooked” spotlights Khristian Rousseve, the first Black student athlete in Louisiana to receive a scholarship for bass fishing. “Captain Jana” chronicles licensed captain Jana Zontek and her wife, Cindy, finding a shared love and appreciation for life on the water. “Depth of Field” takes a glimpse at the adventures of Andy Mann, an award-winning National Geographic photographer committed to marine conservation. These individuals are a snapshot of the more than 10 boaters featured in the new campaign.

The campaign launch comes on the heels of Discover Boating’s recent rebrand and digital transformation and the preview of the campaign’s ads to the industry during the Discover Boating® Miami International Boat Show® in February. Starting today, advertising will appear across North America via a comprehensive media strategy including video streaming with YouTube, ESPN, VICE, Telemundo; digital and social media channels; and, partnerships with the likes of Facebook, Instagram, TikTok, and a number of high-profile influencers.
Discover Boating 2022 Campaign
“Together with Cutwater, we created this campaign as an invitation to the next generation of boaters by sharing the fun, freedom, inclusivity, and sense of community that is special to life on the water,” said Kevin Williams, vice president of North American marketing for NMMA. “The compelling stories of Khris, Jana, Cindy and Andy speak to people who may not have historically seen themselves in boating but are excited by where a boat can take you, the adventures to be had, and the memories to be made.”

The campaign’s spring/summer marketing mix includes advertising, digital and social content, influencer partnerships, experiences, television public service announcements (PSA) and public relations and will appear in Discover Boating boat show media ranging from TV and onsite to digital and social starting in early winter.

“The inclusive theme and approach of the Discover Boating ‘See You Out Here’ campaign invites people of all backgrounds to use boating to create life experiences that are unique to them and their passions,” said Matt Gruhn, MRAA President. “This is the very essence of what dealers can help their customers achieve. To understand that they enable the best moments in the boat ownership journey and help their customers find the right boat that can help make their on-the-water ambitions come true.”

How can you get involved with the new campaign and engage your audiences? Click here to stream, download or embed the new “See You Out Here” content to share in your showroom, on your website, via your social network or in your next email campaign.

Discover Boating See You Out Here

Atlantic Outboard Acquires Portland Boat Works & Harbor One Marina

Westbrook, CT, March 2022—The Cusson family (owners of Atlantic Outboard and Westbrook Marine Center, both of Westbrook, CT) announced they have completed the acquisition of Portland Boat Works (Portland, CT) and Harbor One Marina (Old Saybrook, CT).

Portland Boat Works is a large marina facility with summer seasonal slips, over 100,000 sq. ft. of indoor winter boat storage and the capacity to haul and launch boats up to 60 tons. Additionally, Portland Boat Works is Connecticut’s exclusive Tiara Yachts Dealer, and boasts their Yacht inventory in a large heated indoor showroom in Portland, CT. Harbor One Marina is a luxurious marina located at the mouth of the Connecticut River which offers gas and diesel sales, has a pool and a restaurant on site, and many more amenities.

Hire Learning

For some marine retailers, the struggle to fill holes in their dealership is presenting difficult challenges and new approaches to recruiting and hiring

Like many other people in the world, your “daily feed” is filled with coverage about rising inflation, spiked gas prices, war (and all the political dancing around it) and concern about interest rates climbing. But you’re also trying to run a business, one that’s been seeing a continued consumer demand for boats, in addition to a shortage of inventory, parts delays and an evolving labor force. You’re neck deep into your hiring season — not to mention coming off two of the most challenging years as a business owner you’ve ever witnessed — so adding to your team ahead the summer boating season is at the forefront of your mind.

In our phone conversations with dealers, we’ve heard multiple stories of bringing in a new hire or spending the time to lining up interviews only to be ghosted by the new hires or candidates. And that’s on top of a lack of job seekers. Finally, a changing workforce and a lack of urgency to find work has also slowed this hiring game and forced some dealers to pivot in their approach.

Meanwhile potential employees seek more flexibility when it comes to hours worked or amount of vacation time (not ideal for a retail business like yours). Others demand better benefits or more compensation and/or pay than a company’s existing employees get, which opens another can of worms about worker compensation entirely.

That’s why as part of the March 2022 Pulse Report (With our partners, Baird Research and Trade Only Today) and to support our April Spotlight effort on Recruiting and Hiring, we tried to dig a little deeper with dealers to find their top recruiting and hiring challenges. We also inquired about how many open positions they are currently looking to fill and how that related to their typical staffing level. Around 60 marine retailers of all shapes, sizes and locations provided answers to our questions.

Question 1 asked: What of the following do you consider your top recruiting and hiring challenge?
A. Lack of candidates
B. Skill or experience level of candidates
C. Ghosting (new hires don’t show up at work)
D. Unreasonable demands (compensation, benefits, hours, etc.)
MRAA Blogs
As the graph here portrays, the lack of candidates led the way for the survey participants. We know there is a shrinking workforce out there these days, and the continued and worsening marine technician shortage isn’t helping dealers fill the holes in their org chart. Another issue one dealership mentioned was their current employees slacking more because they know there are no replacements out there to fill their place. Some have already satisfied their new-hire quota, while other have chosen to halt it. “Not looking to fill positions. Lack of product availability and inflation are already slowing sales and service. A recession is on its way,” one participant explained. While recession fears have creeped into the minds of some business owners, some are more effected by this thought process than others and have found their new hires. One dealer answered, “[We have] zero openings now; 16 full-time and 4 seasonal.”

The skill or level of experience came in second, as you can clearly see, which points to comments like this one, “We have 3 to 4 positions available, but nobody wants to work and the skill level of candidates is below par. New hires are not lasting long.” One common theme in the responses was the need for technicians and those filling roles within the service department. However, in the same breath, dealers seek to find workers with proper amount of training and knowledge. “We are trying to add 3 people to staff in positions, all of which require a high degree of talent,” eluded another partaker. “We have had few applicants, but very few if any that would meet our search criteria.”

Unreasonable demands are not always driven by higher salaries. Two participants even mentioned that they couldn’t find hires to fill the holes in the dealership despite better wage levels. In fact, one respondent said all of the above for his struggles, adding “We are looking for two candidates and it has been slow in spite of top tier wages in our area.”

In terms of ghosting, it’s a real as ever, despite finish last in this particular ranking. One participant, who devoted more money on recruitment than ever before yet still sees a lack of applicants, responded with “Seeing a lot of ghosting of candidates who submit resumes/applications but do not respond or show for interviews.” To remedy both, they’ve resorted to hiring more part timers to cover their needs. Or, as other have suggested to do as a strategy moving forward, is to do a reduction of their absolute needed number of new hires. While it may be a temporary way to cope with the current labor issues out there, one dealer effectively shrank their absolute need of 10 employees down to four new hires.

MRAA members can read the entire March Pulse Report here. We also have devoted all of April to helping you improve at recruiting and hiring. Visit the mraa.com/hirebetter page to explore a variety of non-member and member resources to hone your hiring skills and efforts to land the next additions to your dream team. This page can help you avoid common mistakes in hiring, explore new recruitment practices and build a culture that attracts new hires. In addition, MRAA members can find job descriptions and training courses to hire differently..

Elite Recreational Finance Commits to Education Champions Membership with MRAA

MINNEAPOLIS — April 13 — The Marine Retailers Association of the Americas announces that Elite Recreational Finance has upped its membership level, becoming Education Champions.

“Elite is proud to partner and support the MRAA to further its mission in educating marine dealerships so they have best in class sales, service, finance and management practices,” said Jimmy Delegro, President of Elite Recreational Finance.

Elite Recreational Finance As the second-highest level of MRAA membership, Education Champions fuel the educational programming that the MRAA delivers to its members in a year-round sponsorship program. Whether through Dealer Week, the MRAA Conference and Expo, MRAATraining.com or any other medium through which MRAA delivers content, Education Champions help bring MRAA’s world-class educational programming to life.

“Our team has decades of experience helping our dealer and manufacturer partners reach their next level of success when it comes to finance,” added Delegro. “We have hosted sessions with several manufacturers, dealers and with the MRAA all in an effort to share our knowledge. Our goals very much align with MRAA to have best in class service, technology and education for our partners. Elite committing to this level of support is a natural fit we are proud to be part of.”

“Our Education Champions play a significant role through both their partnership with MRAA and their sponsorship of educational offerings,” said Allison Gruhn, MRAA Vice President of Business Development. “We appreciate Elite Recreational Finance’s devotion to the marine retailer body industry and the expertise they deliver to our dealer members and the industry as a whole. By becoming Education Champions, they are helping MRAA accomplish its mission to fuel dealership success.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About Elite Recreational Finance
Elite Recreational Finance helps dealers, lenders and manufacturers maximize deliveries, increase profits, alleviate stress and reduce costs. Elite finances new, used, consignments, rentals, boat clubs, charters and dealership equipment. Dealer Portals, Soft-Pull Qualifying, Customized Credit App and Analytics available 24/7 through EMS. IT solutions; prequalified leads, automated underwriting, multi-program integration. For more information, visit eliterfs.com/; or call 866-553-0686.

Know These Red Flags Hurting Your Recruiting and Retention Efforts

Hiring has never been easy, and today the challenges are multiplied, as every business is struggling to find employees.

That’s why on April 1, Continuous Certification released its second course for 2022, “The 5 Red Flags that Derail Your Recruiting & Retention Efforts,” by four-time bestselling author Kelly McDonald. Having had the joy to work on this course with Kelly, I can say with certainty you are going to get so much from the content in regards to workforce recruiting and retention.

MRAA Continuous Certification Q2 2022 blog
The key takeaways from this course revolve around her five red flags that can derail these efforts. Those five flags include:
1. You don’t have a recruiting plan
2. Job descriptions are outdated
3. Benefits aren’t “Real Talk”
4. Your bench isn’t built
5. You don’t do “Stay” interviews

When we were collaborating on this content, we recognized early on that as wonderful as it is to identify problems that can plague your workforce efforts, this course would not be complete until you were given solutions. As a result, Kelly developed her HIRED model to address each red flag. The HIRED model is this:

  • H — Have a plan
  • I — Identify the gaps in your current team
  • R — “Real Talk” translate your benefits
  • E — Expand your efforts to build your bench
  • D — Develop individual professional plans

Through this model, Kelly goes deep into each solution, providing actionable steps to achieve success in improving your recruiting and retention efforts.

If you’re a Certified dealer and haven’t taken your Q2 course yet, do it! Your team can’t afford to wait until after the busy season for these solutions. If you aren’t Certified, please get in touch with Liz Keener at lizk@mraa.com to hear how becoming a Certified Dealer is going to increase your bottom line, bring your team closer together and help your dealership become more efficient.