Customers Report Increased Sales, Time Savings and Improved Customer Experiences
FORT LAUDERDALE, FL (November 10, 2021) — Boatyard, the first customer experience platform designed for the marine industry, announced today the launch of a new suite of tools for its best-in-class customer experience software.
Boatyard’s newest features includes photo and video sharing, one-click status updates, integration with Outlook and Google Calendar and a fully-integrated web application to enable boat owners to place service requests 24/7 from any of its customers’ websites.
“Our goal is to eliminate unnecessary administrative work for service teams, while creating remarkable customer experiences for boat owners,” says Nathan Heber, CEO of Boatyard (pictured), “The release of our new dashboard and web app is the next step on our mission to transform the boat service experience.”
During Boatyard’s successful private beta, early users of the new platform saved an average of ten minutes per service order. Boat owners can now request service appointments, share scheduling preferences, securely submit payment info and upload photos and videos directly from the website of any boat dealer or marine businesses.
The web app is fully-integrated with Boatyard’s customer experience platform, so team members are immediately notified when a new service request is received. From there, it only takes a couple of clicks to send status updates, chat with a customer, share photos and videos, schedule service, assign jobs to team members, or process payments.
“Boatyard’s new platform has a lot of added functions that make our jobs easier and more profitable,” says Andrew Armao, Parts and Service Director for MarineMax Miami, “It has instant status updates, which take less than two seconds to send, and the upload capability of photos and videos. And the messaging capabilities of this new platform are amazing. Use it, no excuses!”
Boatyard offered a special Innovators Circle rate during the official platform unveiling at Dealer Week, The MRAA Conference and Expo.
ABOUT BOATYARD Headquartered in Fort Lauderdale, Florida, Boatyard is the world’s first on-demand boat services marketplace. Boat owners can order fuel delivery, boat cleaning, service, captains, and more from qualified, vetted marine service providers through Boatyard’s award-winning mobile app. Boatyard’s Software-as-a-Service platform provides marine businesses with the digital tools to manage their service requests and deliver remarkable experiences to their customers. Boatyard currently services thousands of boat owners in the U.S. The company’s B2B customers and partners include industry leaders such as MarineMax, Lauderdale Marine Center, BoatUS, SeaTow, Madison Marine, VanDutch, and more. For more information, please visit www.boatyard.com.
Confident boaters use their boats more, have a better owner experience and are safer, too, says BoatUS Foundation
ANNAPOLIS, Md., December 14, 2021 – The nonprofit BoatUS Foundation for Boating Safety and Clean Water can help boat manufacturers, dealers and marina operators improve the customer experience and help make boating safer for everyone. A leader in boating safety for more than 40 years, the Foundation offers the nation’s only free online boating safety education course at BoatUS.org/Free.
Thirty-five states have approved the Foundation course to meet their education requirements for boat operators. The course is also approved by the National Association of Boating Law Administrators (NASBLA) to meet the requirement for mandatory boating safety education and is recognized by the U.S. Coast Guard. It goes above and beyond the minimums set for boating safety education – no matter which state, everyone gains by taking a course.
“It’s simple,” says BoatUS Foundation Director of Education Amanda Suttles-Pérez. “When boat owners are confident in their boating abilities, they have great on-the-water experiences and grow their passion for the water. Our free course builds confidence and makes our waters safer for everyone.”
Suttles-Pérez urges manufacturers, boat dealers, marinas and any boating businesses to share the Foundation online course link, BoatUS.org/Free, in customer communications and on social media.
“It will help grow the next generation of safe boat operators,” she added. More than 2 million boaters have taken the free BoatUS Foundation online course since 1997.
AUSTIN, TX December 9, 2021 — The Marine Retailers Association of the Americas today named this year’s marine industry Great Dealerships to Work For at Dealer Week 2021, the association’s annual conference and expo.
Twenty-one dealerships qualified for recognition by earning an overall score of 90 percent or better on the Marine Industry Certified Dealership Program’s annual Employee Satisfaction Survey. Administered anonymously through the MRAA, the survey asks employees of Certified Dealerships to answer 32 ranking questions about overall satisfaction regarding their unique dealership’s customer relations, employee satisfaction, leadership, management and reputation.
“Earning the acknowledgement as a Great Dealership to Work is no simple task. It means all these dealerships unequivocally invest in their employee’s satisfaction levels to cultivate an environment that is both motivating and morale boosting,” says Liz Keener, MRAA Certification Manager. “This past season produced many unforeseen challenges that required dealership personnel to meet extremely high consumer demands in spite of industry supply shortages and delays.”
Of those participating, 21 dealerships qualified to be named a Great Dealership to Work For. The 2021 recipients are:
1.Breath’s Boats & Motors, in Bay St. Louis, Mississippi*
2.Tracker Marine Boating Center, in Mitchell, South Dakota
3.Regal & Nautique of Orlando, in Orlando, Florida*
4.Clark Marine, in Manchester, Maine
5.Off Shore Marine, in Branchville, New Jersey*
6.Wakeside Marine, in Elkhart, Indiana
7.3A Marine Service, in Hingham, Massachusetts
8.All Seasons Marine Works, in Rowayton, Connecticut*
9.Tracker Marine Boating Center, Memphis, Tennessee
10.Mount Dora Boating Center, in Mount Dora, Florida
11.Desmasdon’s Boatworks, in Pointe Au Baril, Ontario*
12.Tracker Marine Boating Center, in North Houston, Texas
13.Action WaterSports, in Fort Worth, Texas
14.Tri-State Marine, in Deale, Maryland
15.River City Boat Sales, in Aurora, Oregon
16.Tracker Marine Boating Center, in Monroe, Louisiana
17.Action WaterSports in Mesa, Arizona
18.Buckeye Sports Center, in Peninsula, Ohio*
19.Tracker Marine Boating Center, in Harlingen, Texas
20.Tracker Marine Boating Center, in Longview, Texas
21.Tracker Marine Boating Center, in Islamorada, Florida*
* Denotes recipients/locations earning back-to-back (2020/2021) recognition
“This year especially in such a challenging workforce market, it’s evident that more Certified Dealers are committed to enhancing their employee satisfaction levels through the establishment of strong employee processes,” says Matt Gruhn, MRAA President. “We are inspired by the tactics these leading dealerships have used to nurture great cultures to become our industry’s greatest dealerships to work for.”
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
MINNEAPOLIS, MN, December 4, 2021 — Today, the Marine Retailers Association of the Americas announced the launch the MRAA Certified Pre-Owned Boat Program, backed by industry partners Boat History Report and Titan Certified.
Over the past two years, the MRAA consulted with marine industry dealers, manufacturers and suppliers across the United States and Canada to create the MRAA Certified Pre-Owned Boat Program and help dealers capitalize on the $10 billion pre-owned boat market. The program’s criteria and deliverables offer marine dealers across North America proven processes and tools to help them overcome the obstacles in the pre-owned market. The MRAA Certified Pre-Owned Boat Program seeks to help dealers grow their pre-owned boat business and increase sales while providing greater confidence in their boat-buying and selling processes.
“The MRAA Certified Pre-Owned Boat Program offers a proven approach to delivering confidence in the boats that dealers buy and sell,” says Matt Gruhn, MRAA President. “Available to all dealers across North America and eligible for the majority of boat brands on the market, the MRAA Certified Pre-Owned Boat Program helps dealerships strengthen a much-needed profit center in their business, establish superior levels of trust with new and existing customers, and enjoy peace of mind at each step along the way.”
The MRAA Certified Pre-Owned Boat Program outlines, for dealers, a five-part analysis of each boat. It begins with age and manufacturing certification eligibility — the boat must be less than 10 years old and must have been originally Certified by the National Marine Manufacturers Association. Then, MRAA produced an all-new, comprehensive 130-point inspection form, offered in both hard copy and digital format. The inspection must demonstrate that the boat does not have any required repairs necessary.
If the boat passes those checkpoints, MRAA engages its two partners — Boat History Report and Titan Certified — to offer third-party validation of the quality and condition of the boat. Boat History Report provides an in-depth review of the history of the vessel, and in order to qualify for MRAA Certified Pre-Owned Boat status, the boat’s history must show “no negative incidences.” And the core of the program engages Titan Certified, which conducts a thorough fluid analysis, or DNA “blood test,” analyzing fluid samples from the engine and transmission to determine if they each independently achieve the “pass,” “fail,” or “pass with fluid change” designation. By achieving a “pass” or “pass with fluid change” designation, the boat becomes an MRAA Certified Pre-Owned Boat and is awarded a 55-hour or three-month, Limited Guarantee.
“The MRAA Certified Pre-Owned Boat Program establishes industry benchmarks within the pre-owned boat market to help dealers differentiate their pre-owned inventory and give them the ability to capture more business,” says Jason Walz, MRAA Director of Programs. “The trusted, third-party verification and approval process offers a win-win, providing dealers with an optimal program to find greater confidence and profitability in their pre-owned business, while offering customers peace of mind in the buying process, knowing they are working with a dealer that engages this proven MRAA Certified Pre-Owned Boat process.”
The new program has an initial start-up fee of $215 for enrollees, which includes fluid testing materials and supplies. MRAA Certified Dealers and members receive reduced rates for per boat/engine testing costs, but even non-members can participate for less than $300 per boat and one engine.
MRAA Dealer Week 2021 attendees can visit the MRAA Certified Pre-Owned Pavilion (booth #3060) featuring Boat History Report (booth #3060A) and Titan Certified (booth #3060B) at the in-person event Dec. 6-9, in Austin, Texas.
For more detailed information, complete pricing, warranty options and to enroll in the program, visit www.CPOBoats.com, or contact Jason Walz at 315-256-2878 or jason@mraa.com.
About MRAA Certified Pre-Owned Boat Program The MRAA Certified Pre-Owned Boat Program is owned and operated by MRAA Dealer Solutions, LLC, a subsidiary of the Marine Retailers Association of the Americas. Through a licensing agreement, the Marine Retailers Association of the Americas provides MRAA Dealer Solutions and the MRAA Certified Pre-Owned Boat Program with marketing and staffing support.
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About Titan Certified Formed in 1996, Titan Certified of Bellingham, Washington, has developed, for all industries, the ability to economically certify a vehicle that will comply with ASTM/OEM standards. We are the founder and leader in used vehicle lab testing for the automotive industry, with over 800,000 vehicles tested in the United States and over 20,000 internationally. Titan Certified Pre-Owned Testing Programs are the only programs in the United States and Canada that precisely determine the “real time” internal condition of an engine and transmission. For more information, call 360-334-9350; titancertified.com
About Boat History Report Boat History Report is the leading provider of boat background data and information, serving used boat buyers, sellers, dealers/brokers, marine surveyors, law enforcement and finance and insurance companies. Founded in 2005 and based out of Florida, Boat History Report has amassed over 120 million unique records and more than 1.4 million significant negative events. On average, Boat History Report finds that 1 in 17 used boats has a significant negative event in its history — a startling statistic that reinforces the importance of having this information. As the most trusted resource for watercraft history information, Boat History Report helps its clients make better lending and purchasing decisions and has become an essential step in the used boat buying process. For more information, please visit BoatHistoryReport.com or email us at info@boathistoryreport.com.
Discover Boating™, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), revealed today the first of its three-phase brand evolution: a new Discover Boating logo and a re-brand of the Miami International Boat Show to Discover Boating™ Miami International Boat Show®. The brand evolution will further the NMMA and MRAA’s Discover Boating industry growth strategy to attract the next generation of boaters and retain existing boaters.
“We spent a lot of time this past year talking to first-time boat buyers, repeat boat buyers and future boat buyers and no matter where they were on the spectrum of boat ownership, the word ‘freedom’ kept coming up in our conversations. Boaters, especially the next generation, come from all walks of life. The feelings of freedom experienced while boating are as unique as the individual and yet there’s an underlying sense of unity and community when on the water. Our new logo’s clean, light and open lines allow the stories and feelings of freedom of life on the water—whether on social, in our advertising, on our website, or at our boat shows—to be front and center, while continuing to deliver an inherent call to action through our brand name—Discover Boating,” said Ellen Bradley, chief brand officer for the NMMA. “At the same time, the ‘A’ in the logo takes the form of a bow of a boat and is a unifying icon that adds to the logo’s versatility and digital-friendly design.”
In addition to its new brand identity, Discover Boating will expand its reach and impact through an integration with industry-owned boat shows. The first show under the Discover Boating umbrella is the upcoming Miami International Boat Show, now titled the Discover Boating Miami International Boat Show, set for Feb. 16-20, 2022. The rest of NMMA’s boat shows will follow suit in the winter of 2023 at the same time other industry shows are invited to join in on extending the brand’s impact.
“Discover Boating is the lifestyle brand for boating, and it remains the most-effective pathway to attracting and engaging consumers into the No. 1 outdoor recreational pastime in the U.S. economy,” noted Matt Gruhn, president of MRAA. “The new logo, boat show integration and the new Discover Boating campaign we’ll launch this spring will help us broaden Discover Boating’s reach and better connect customers with the businesses that help them maximize their enjoyment of boating. This brand evolution couldn’t come at a better time, as we seek to build post-pandemic momentum.”
Discover Boating exists to retain the influx of new boaters, invite the next generation of boaters to get started, and connect and excite current boat owners. To help reach these industry goals, the second phase of the brand evolution will be a new marketing campaign to launch this spring/summer. As the industry’s lifestyle brand continues its evolution, the following marketing elements will roll out in three phases over the coming year: •Phase 1/Fall 2021: Debut of new Discover Boating logo and Discover Boating Miami International Boat Show. •Phase 2/Spring 2022: New Discover Boating campaign launches. •Phase 3/Winter 2023: NMMA consumer boat and sport shows rebrand under Discover Boating.
In addition to the NMMA’s boat show investment in Discover Boating, the brand will be working with other industry-produced boat shows in 2023 and beyond to integrate Discover Boating and expand the industry’s efforts to attract and retain boaters. Discover Boating marketing materials and industry resources for dealers and manufacturers can be found at b2b.discoverboating.com.
Orlando, FL, December 1, 2021– A new, state-of-the-art “Digital Dealership Dashboard” has been developed and beta-tested under the direction of Parker Business Planning, with plans for its official unveiling at the MRAA Dealer Week December 6, 2021 in Austin, TX.
Available exclusively through Parker Business Planning, this revolutionary new digital technology and custom application offers major improvements in retail marine financial reporting, featuring expanded, industry-wide comparative benchmarks and greatly enhanced financial analysis tools and features.
“For years, dealers have sought ways to better understand their own financials and to be able to effectively compare their performance against others in the marine space,” said David Parker of Parker Business Planning, whose firm facilitates Twenty Groups across the country, while also conducting extensive 1:1 retail consulting. “Our dynamic new service is a game changer that leverages the latest in technology to deliver a whole new level and spectrum of financial reporting and analysis never before available in marine applications.”
The new Digital Dealership Dashboard features simple navigation and reporting tools that allow dealers to review clearly defined variance indicators for critical performance insights, along with customized industry performance comparisons against filtered benchmark options of their choosing. Dealers can access dashboard data and enjoy easy mobile access 24/7.”
The new Digital Dealership Dashboard is available initially to Parker 20 Group members and to individual dealerships. For more information, visit Booth #2110 at the MRAA Dealer Week exhibit hall, or contact David Parker at 407.484.5733 or David@ParkerBusinessPlanning.com; www.ParkerBusinessPlanning.com
Green Cove Spring, FL. — Boat History Report has partnered with Elite Direct Finance to offer financing directly from its web platform.
“Elite Direct Finance is a leader in the world of boat financing and we’re excited to be partnering with them for this incredible opportunity. With more than 50% of pre-owned boats being sold driveway to driveway without the help of a dealer, we look forward to being able to offer exceptional financing options to our customers,” said Caroline Mantel of Boat History Report.
Boat History Report is the leading provider of watercraft history reports to help used boat buyers, sellers, dealers/brokers, marine surveyors and law enforcement guard themselves against buying a stolen boat or one with hidden damage which could negatively impact safety on the water.
Mantel added, “This partnership will allow us to help our Boat History Report customers with the next step in their boat buying journey – qualifying for a loan to speed up their buying process regardless of whether the boat is being purchased from a dealership or a private seller,”
“We worked closely with Caroline and her team to provide finance options across a wide variety of boat ages, prices and credit profiles while enabling the customer to track their deal and exchange sensitive documents through a secure portal so they feel fully engaged in the process,” said Jared Zimlin, Business Development Director of Elite Direct Finance.
Elite Direct Finance’s Soft Credit Pull Technology enables a customer to see if they are qualified to finance a boat with no impact on their credit. Elite has a full lender portfolio to finance new and used vessels from $10,000 to several million dollars while providing full visibility through customized dealer, broker and customer portals.
All Elite dealers will have access to Boat History Report directly from their EMS Dealer Portal to better qualify their trades.
About Boat History Report BOAT HISTORY REPORT was started in 2005 as a small dot-com but through our partnerships and dedication to the marine industry and used boat business, we have grown to help customers all across the world. Our customers include used boat buyers, sellers, dealers/brokers, marine surveyors, law enforcement, and finance and insurance companies. We are the most trusted resource for boat history information and a great place to start (or finish!) when looking to purchase or sell a used boat. www.boathistoryreport.com/services/used_boat_loans
About Elite Direct Finance ELITE DIRECT FINANCE enables dealers, brokers, buyers and private party seller’s access to our concierge services – securing financing, delivering unrivaled communication through broker and customer portals and funding for retail and commercial use vessels like rentals, boat clubs and charters. www.elitedirectfinance.com
CHICAGO (November 17, 2021) – The National Marine Manufacturers Association (NMMA) announced today it is postponing the 2022 Progressive® Insurance Atlanta, Baltimore, Chicago, Nashville, and St. Louis boat shows to 2023. The postponement of these five shows is the result of thorough analysis, alongside exhibitors and NMMA members, of the unique needs and economics of each region spanning date availability to supply chain disruptions to historically low market-specific boat inventory.
As NMMA continues to evolve its boat show portfolio as part of its strategic plan to expand the way it serves the industry and consumers nationwide, the association is launching a new boating event on Georgia’s Lake Lanier, outside Atlanta, this spring, complementing the reboot of the 2023 Atlanta Boat Show. NMMA will also launch a Discover Boating showcase in Washington, D.C. in May for policymakers and influencers, in tandem with the 2022 American Boating Congress (ABC), serving as a platform to elevate industry innovations and the boating lifestyle. This event will set the stage for a consumer-facing boating event in the spring of 2023 alongside ABC. More details on these plans will be shared in the coming weeks.
“Unprecedented market conditions are forcing event producers around the world to be more nimble than ever, all while providing an opportunity to connect with attendees in new, more relevant ways and NMMA is no exception,” said Frank Hugelmeyer, NMMA president. “These announcements come at a time when we’re experiencing extraordinary levels of consumer interest in boating and our shows amid product scarcity. Our robust 2022 line-up of nine boat shows and two new boating events will help the industry maintain its momentum and lay a foundation for the return of our postponed shows in 2023, continuing our commitment to delivering a world-class experience our members and attendees have come to expect.”
NMMA and the Marine Retailers Association of the Americas (MRAA) will begin to incorporate Discover Boating across NMMA’s boat shows this winter, setting the stage for all NMMA events, as well as other industry events, to integrate with Discover Boating in 2023. The full boat show integration will come on the heels of a new Discover Boating campaign launching this spring.
Noted Hugelmeyer, “While planning for a return of NMMA’s entire boat show schedule in 2023 under the new Discover Boating umbrella, in the coming weeks we will introduce Discover Boating as part of the 2022 Miami International Boat Show, February 16-20, 2022. NMMA is rooted in connecting the industry with consumers to position recreational boating for growth, going back more than 115 years with the launch of the first-ever boat show in New York. As we’ve evolved over time from the creation of Discover Boating to the advent of new show markets and events, we’ll continue to reimagine what it means to connect our industry with customers as we integrate Discover Boating across shows and expand the brand.”
About NMMA: The National Marine Manufacturers Association (NMMA) is the leading trade organization for the North American recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, marine accessories, and gear used by millions of boaters in North America. The association serves its members and their sales and service networks by improving the business environment for recreational boating including providing domestic and international sales and marketing opportunities, reducing unnecessary government regulation, decreasing the cost of doing business, and helping grow boating participation. As the largest producer of boat and sport shows in the U.S., NMMA connects the recreational boating industry with the boating consumer year-round. Learn more at www.nmma.org and get engaged with us on Twitter and LinkedIn.
MINNEAPOLIS — Nov. 16 — The Marine Retailers Association of the Americas announces DockWorks has joined as a Partner Member.
DockWorks began when its three Co-Founders (Jeremy Hermanns, CEO; Kyle Bunch, CFO; Luke Ackerman, Head of Industry) sought out to develop dealership software that could act as one tool to handle all of a dealer’s metrics. Built specifically for the marine service industry, by marine professionals, DockWorks’ cloud-based dockside DMS includes real-time performance dashboards and reporting. Dealers can track revenues, billings, profitability, technician efficiency and much more. DockWorks seeks to empower and educate all current and future Marine Professionals and offers three plans (Basic Pro, Advanced Pro and Master Pro) to accommodate all types of recreational marine services.
Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA works to provide the dealer body to help fuel the success of the industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in MRAA members’ business.
“We’re excited to add DockWorks as a Partner Member and appreciate its support,” said Allison Gruhn, Director of Business Development. “Adding DockWorks has helped to expand our number of industry-influencing partners and also enhance our library of DMS tools and resources that help marine businesses succeed.”
About DockWorks Built for the marine service industry by marine professionals, DockWorks is a mobile and modern full-service operations platform for marine professionals seeking a solution to manage, optimize and scale their business. With offices in San Diego, CA, and Wilmington, N.C., our team works tirelessly on both coasts to provide the best marine service solutions. For more info, contact the new co-captain for your marine business at www.dockworks.co; or call 855-434-2501. #ProsKnow About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
For those of you facing workforce challenges out there, one of the most effective methods to start solving the problem is by listening to the employees you already have. A good, third-party Employee Satisfaction Survey not only gives you the opportunity to strengthen your culture, but also provides great insights into how your organization can take better care of its customers.
At the Marine Retailers Association of the Americas (MRAA), our Dealership Certification Program has conducted more than 15,000 individual employee satisfaction surveys on behalf of the leading dealers in the industry. The insights are powerful, and they’ve helped these great dealers become even better.
In three weeks, MRAA will celebrate 2021’s best of the best among marine dealership employee satisfaction, when we hand out MRAA’s Great Dealerships to Work For awards at Dealer Week. If you’re ready to overcome your workforce challenges and strengthen your team, emulate the approaches these dealerships use to find success in today’s market — and let us know if we can help you get started with your own employee satisfaction survey.
I can help you navigate the site, find resources, and answer dealership questions. Feel free to type your question below or select one of the options to get started!
“We spent a lot of time this past year talking to first-time boat buyers, repeat boat buyers and future boat buyers and no matter where they were on the spectrum of boat ownership, the word ‘freedom’ kept coming up in our conversations. Boaters, especially the next generation, come from all walks of life. The feelings of freedom experienced while boating are as unique as the individual and yet there’s an underlying sense of unity and community when on the water. Our new logo’s clean, light and open lines allow the stories and feelings of freedom of life on the water—whether on social, in our advertising, on our website, or at our boat shows—to be front and center, while continuing to deliver an inherent call to action through our brand name—Discover Boating,” said Ellen Bradley, chief brand officer for the NMMA. “At the same time, the ‘A’ in the logo takes the form of a bow of a boat and is a unifying icon that adds to the logo’s versatility and digital-friendly design.”
