• Latest drop-in fuel technology minimizes CO2 emissions, maintains boats’ range and performance The advancement, innovation, and availability of sustainable marine fuels was the focus of an industry event during the Discover Boating® Miami International Boat Show®. Sustainable marine fuels minimize CO2 emissions from recreational boating while maintaining boats’ range and performance. They are compatible with […]
Tag: Discover Boating
2023 Boat Show Season Underway
• Week One of the New Year Brings With it Boats Shows, Dealers & Shoppers The 2023 boat show season kicks off this week. There’s the Discover Boating Nashville Boat Show, which runs Jan. 5-8 at the Music City Center in Tennessee. Many boat shows are back on the docket this year, including nearly a […]
Help Grow Your Marine Business with Marketing Tools from Discover Boating’s Industry Resource Center
Discover Boating, powered by NMMA and MRAA, offers an online resource center with a variety of valuable marketing materials dedicated to helping industry stakeholders engage nexgen boaters, nurture newcomers and elevate the customer service experience. B2B.DiscoverBoating.com is home to a variety of educational resources, consumer-facing tools, website content and campaign assets that can easily be shared on your […]
Boat Show Branding, Promotional Toolkit Launched by Discover Boating
As Discover Boating prepares to welcome thousands of consumers across the country to its 11 Discover Boating boat and sport shows in 2023, show marketing is in full swing, leveraging the national Discover Boating campaign to engage and attract new boaters and avid boating enthusiasts. To help the industry maximize its investment at boat shows, the […]
Discover Boating’s See You Out Here Campaign Engages NexGen Boaters
Discover Boating’s See You Out Here’ campaign delivered more than 1.2 billion impressions, and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
Discover Boating Boat Shows Kick Off in Nashville January 5 as Brand Expands to 11 Major Market Events
• NMMA Continuing its Long-Standing Relationship with Progressive® Insurance for Discover Boating® Boat and Sport Shows Discover Boating®, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), announced today the re-branding of NMMA’s full lineup of consumer boat and sport shows under the Discover Boating brand, kicking off January 5 in Nashville […]
Marine Marketers of America Accepting Entries for 2022 Neptune Award Nominations, Adds 2 New Award Categories
• New Categories – Dealer Marketing Strategy, and Influencer Collaboration / Marketing Marine Marketers of America is now accepting entries for the 2022 Neptune Awards competition, the most prestigious recognition program of marketing communications for marine marketers in North America. The annual contest, now in its 15th year, is open to any company or organization […]
Boat Finder Launching at 2023 Discover Boating Boat & Sport Shows
Discover Boating Boat Finder tool launching to aid consumers and the industry in boat-shopping process.
Discover Boating’s Social Influencer Partners Engage, Inspire Through Storytelling
Discover Boating, powered by NMMA and MRAA, has been amplifying the storytelling power of social content creators throughout summer to engage the next generation of boaters and inspire young, diverse audiences to experience life on the water. From Instagram to TikTok – where the brand’s target audiences consume their social media content – Discover Boating has appeared in […]
Discover Boating + VICE TV Launch Documentary to Inspire NexGen Boaters
Discover Boating incorporates VICE TV content to reach NextGen Boaters ages 18-34.