Discover Boating remains focused on engaging this crucial next generation, retaining new boaters and maintaining a strong connection with existing boat owners. New insights gleaned from this latest research can help marine businesses determine their own strategic marketing approach to engaging new, younger and more diverse potential boat owners.
Tag: Discover Boating
Discover Boating Webinar on Understanding the Barriers and Opportunities of Next Generation Boaters
On the heels of Discover Boating’s audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and “See You Out Here” campaign, learn more about the latest data into the next generation segments to understand behavioral shifts post-pandemic in an all-industry webinar Thursday, March 30. This […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
U.S. Representative Jake Auchincloss Visits Discover Boating New England Boat Show
U.S. Representative Jake Auchincloss (D-MA-04) visited the New England Boat Show Thursday, Feb. 16, touring the show with NMMA Vice President of Northeast Boat Shows Jon Pritko and MMTA Executive Director Randall Lyons. During the visit the importance the recreational boating industry plays in New England was discussed. The economic impact in New England is […]
Sustainable Marine Fuels in the Spotlight at Discover Boating Miami International Boat Show
• Latest drop-in fuel technology minimizes CO2 emissions, maintains boats’ range and performance The advancement, innovation, and availability of sustainable marine fuels was the focus of an industry event during the Discover Boating® Miami International Boat Show®. Sustainable marine fuels minimize CO2 emissions from recreational boating while maintaining boats’ range and performance. They are compatible with […]
2023 Boat Show Season Underway
• Week One of the New Year Brings With it Boats Shows, Dealers & Shoppers The 2023 boat show season kicks off this week. There’s the Discover Boating Nashville Boat Show, which runs Jan. 5-8 at the Music City Center in Tennessee. Many boat shows are back on the docket this year, including nearly a […]
Help Grow Your Marine Business with Marketing Tools from Discover Boating’s Industry Resource Center
Discover Boating, powered by NMMA and MRAA, offers an online resource center with a variety of valuable marketing materials dedicated to helping industry stakeholders engage nexgen boaters, nurture newcomers and elevate the customer service experience. B2B.DiscoverBoating.com is home to a variety of educational resources, consumer-facing tools, website content and campaign assets that can easily be shared on your […]
Boat Show Branding, Promotional Toolkit Launched by Discover Boating
As Discover Boating prepares to welcome thousands of consumers across the country to its 11 Discover Boating boat and sport shows in 2023, show marketing is in full swing, leveraging the national Discover Boating campaign to engage and attract new boaters and avid boating enthusiasts. To help the industry maximize its investment at boat shows, the […]
Discover Boating’s See You Out Here Campaign Engages NexGen Boaters
Discover Boating’s See You Out Here’ campaign delivered more than 1.2 billion impressions, and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
Discover Boating Boat Shows Kick Off in Nashville January 5 as Brand Expands to 11 Major Market Events
• NMMA Continuing its Long-Standing Relationship with Progressive® Insurance for Discover Boating® Boat and Sport Shows Discover Boating®, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), announced today the re-branding of NMMA’s full lineup of consumer boat and sport shows under the Discover Boating brand, kicking off January 5 in Nashville […]
