Tag: Kevin Williams

Discover Boating’s Year-Round Campaign, Brand Experience Attracts New Consumers

The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]

Discover Boating Webinar on Understanding the Barriers and Opportunities of Next Generation Boaters

On the heels of Discover Boating’s audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and “See You Out Here” campaign, learn more about the latest data into the next generation segments to understand behavioral shifts post-pandemic in an all-industry webinar Thursday, March 30. This […]

Boating Business: Expectations vs. Reality

Halftime Review of 2022; Dealers’ Second-Half Outlook It’s easy to feel beat up and exhausted, especially when faced with long, hot summer work days with uncontrollable influences putting chinks in your amor! Throw in the inescapable change that keeps peeping around the corner, and it’s no wonder operating a dealership can be as challenging as […]