As a business owner, you have seen and heard about scams that others have gotten caught up in. These increasingly sophisticated deceptions can create a lot of headaches for your staff and your finances. Your industry peers within the marine and powersports markets are experiencing the same pressures as you. To maintain a healthy business, […]
Tag: marine industry
Discover Boating’s Year-Round Campaign, Brand Experience Attracts New Consumers
The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]
2023 Expo Hall to Feature the Most Exhibitors and Largest Floor Space in Dealer Week History
MINNEAPOLIS, Oct. 23, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that its annual Dealer Week Conference and Expo has set an all-time high for exhibitors, suppliers and manufacturers that have committed to display at the event held Dec. 4-7, 2023, in Tampa, Fla. The Expo Hall at the Tampa Convention Center […]
Collaboration, Customer Experience and the Boating Community
A video Q&A with Alan Wendt, Soundings Trade Only, and Matt Gruhn, MRAA President, on the current conditions, dealership concerns and the needs within the marine industry.
Discover Your Unique Identity to Become a Great(er) Dealership
Last year, 27 MRAA Certified Dealers earned 90% positive responses on their annual Employee Satisfaction Surveys (ESS). They were honored with an MRAA Great Dealership to Work For award live on stage at Dealer Week in Austin, Texas. This year, on Wednesday, Dec. 6, dozens more Certified Dealers will receive this valuable recognition amongst their […]
MRAA Certified Dealership Program Helps Your Business Reach New Heights
• Create a more efficient, effective and resilient dealership that delivers an industry-leading customer experience To properly evaluate your dealership, you need to think like an eagle. According to allaboutvision.com, raptors (birds of prey) have superb vision at a distance, but the eagle is supreme with the ability to see roughly eight times as far […]
Marine Lending Data & Trends
• A Conversation with Jim Coburn, National Marine Lenders Association, about the 43rd Annual Statistical Report By Drew Mick, MRAA Research Specialist As a recreational marine dealer, it’s critical for you to have access to tools and analytics about market data so you can keep your business informed and adaptable. One valuable resource is the […]
MRAA Welcomes Aboard Seven New Partner Members
MINNEAPOLIS, Oct. 9, 2023 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Avid Boats, DIAN Motors, LaVictoire Finance, NauticStar, OneSource Financial, Phoenix Trailers, and Renaissance Marine Group as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that […]
4 Ways Succession Planning Helps Boat Dealers Overcome Challenges
By Kendall Rawls, Director of Development, The Rawls Group In the world of owning boat dealerships, marinas or other recreational dealerships, where the tides of business are constantly shifting, succession planning is one of the most critical yet often overlooked strategies for achieving your goals. While many business owners associate succession planning solely with exit […]
Yes, We Can Help!
Providing education and resource guidance for dealers who need to enhance their sales and retail operations I recently received a call from an MRAA Member dealership who needed resources for his sales team. His request was for educational videos from MRAATraining.com that pertain to off-season selling and helping his sales teams generate more leads. The […]
