MINNEAPOLIS, DECEMBER 6, 2024 — The Marine Retailers Association of the Americas announces the addition of 3D Boats, CBIZ, Digital Power Solutions, EcoPro Products, Extreme Boats Distributing and Glasstream Powerboats as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that […]
Tag: marine industry
Priority One Financial Services Announces Rollick Partnership
St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services. When a dealer works with […]
MRAA Adds 4 New Employees to Amplify Marketing, Membership and Operations
MINNEAPOLIS, November 27 – The Marine Retailers Association of the Americas announced today the addition of four new employees: Membership Engagement Coordinator Kaelyn Olson, Senior Accountant Josh Nelson, Senior Director of Marketing Bob Stanke and Senior Marketing Specialist Gunnar Davies. “Bringing Kaelyn, Josh, Bob and Gunnar to the MRAA team has strengthened our team in […]
The Nexus of Success
The relationship among dealers, manufacturers and customers is more critical than ever. By Matt Gruhn, MRAA President In 2018, an eye-opening report surfaced about the health of the marine industry. It revealed the attrition rates of first-time boat buyers. Close to 40% were selling their boats and leaving boating within the first five years of […]
Don’t Split Up the Team
How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of Parts and Service Processes at Brunswick Corp.’s Service Center of Excellence. They had been buzzing […]
Beer vs. Boats
In the game of trying to stabilize inventory, there really is no difference. By Matt Gruhn, MRAA President Have you ever played The Beer Game? No, I’m not talking about a frat-house game. I’m talking about The Beer Game as chronicled in the book The Fifth Discipline. The book shares the story of three businesses — a […]
6 New Partner Members Join the MRAA
MINNEAPOLIS, November 19, 2024 — The Marine Retailers Association of the Americas announces the addition of 1st Mate Logistics, Amplified People Solutions, Bonsai Media Group, Canopy Financial, Granfort USA Marine Distribution and My Financing USA as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with […]
General Election Update – Implications for Recreational Boating Industry
By Chad Tokowicz, MRAA Government Relations Manager & Mike Sayre, MRAA Director of Government Relations As the results from the General Election on Tuesday, Nov. 5, continue to take shape it is clear that Donald Trump has emerged as winner of both the popular and electoral college votes, and will be named the 47th President […]
Discover Boating Dealer Finder Drives Increased Users to Dealer Sites in 2024
Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the helm, allowing them to research, […]
6 Tips to Elevate Your Online Marketing Strategy: The Power of Exposure
By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the sales journey is essential for […]
