(NOTE: This is the second blog in a three-part blog series where MRAA members and staff share examples of how they have worked to develop the local workforce within their business and community.) By Wendy Ramsey, General Manager, Pirate Cove Marina Workforce development has become one of the most important topics in the marine industry […]
Tag: marine industry
4 Ways to Advance Your Business
• Help build careers and strengthen your dealership with continuing marine-industry education As a dealership owner or general manager, we know you want to put your business in a position to win. You want your employees to have long careers and remain loyal to your store(s) while also needing your business to stay efficient and […]
Helpful Content to Inform & Engage Customers
Let’s imagine for a second that one of your new customers texts their sales contact at your dealership asking for offshore fishing tips. They add in a follow-up question about wind and its effect on fishing. While some dealers have fishing experts on staff and could answer them quickly and with expert advice, other teams […]
Representative D’Esposito Visits Strong’s Marine
• Chairman of MRAA Board Builds Relationship with Local Member of Congress FREEPORT, NEW YORK, September 9, 2024 – Strong’s Marine, a proud member of the Marine Retailers Association of the Americas, was honored to host Congressman Anthony D’Esposito (R-NY-4) for a visit to their Freeport location on August 28, 2024. The visit provided a […]
Dealers Share Pre-Owned Boat Sales Strategies
In the August 2024 MRAA Pulse Report, a monthly marine retailer survey we partner with Baird and Soundings Trade Only to produce, we found that 2024 continues to be challenging due to soft retail demand, high inventory levels, inflation, consumer hesitancy to purchase and more. This has led to a continuation of negative industry sentiment […]
5 Benefits of Installing & FOLLOWING a Sales Process
Natural talent and abilities can only take you so far. All one has to do is look at some of the most elite athletes in sports. Talent can take some of them to all-star status. Hard work and additional effort, day in and day out, can then make an all-star into an all-pro or shape […]
Expanded Service Department Special Event Kicks Off Dealer Week 2024
MINNEAPOLIS, Sept. 4, 2024 – The Marine Retailers Association of the Americas (MRAA) today announced an exclusive Service Department Special Event, to be held at Dealer Week 2024 in Orlando, Fla. Designed to help dealership service departments outperform in a challenging market, this educational workshop has expanded from the inaugural service management offering in 2023. […]
National Powersport Auctions Partners with Northpoint Commercial Financing
POWAY, Calif. (September 3, 2024) – National Powersport Auctions (NPA), a leader in powersports remarketing and auction services, has partnered with Northpoint Commercial Financing to provide enhanced financial flexibility and options for marine dealers. This collaboration aims to streamline the buying and selling process for marine inventory. Dealers and businesses can now enjoy a broader […]
Promote Safe Boating Practices
• Discover Boating provides boating safety resources for industry stakeholders to educate customers Heading into the Labor Day holiday weekend, help promote boating safety by sharing resources and tips with your boating customers. Below is a collection of resources to share in showrooms, on websites and social media platforms so people can responsibly enjoy getting […]
MRAA Adds Freya Olsen to Growing Team
• Olsen assumes the newly created role of Senior Director of Engagement. MINNEAPOLIS, August 28, 2024 – The Marine Retailers Association of the Americas has hired Freya Olsen as its Senior Director of Engagement, the association announced today. With nearly 20 years of marine industry-based association experience, Freya brings a wealth of proven expertise in […]
