MINNEAPOLIS, Sept. 4, 2024 – The Marine Retailers Association of the Americas (MRAA) today announced an exclusive Service Department Special Event, to be held at Dealer Week 2024 in Orlando, Fla. Designed to help dealership service departments outperform in a challenging market, this educational workshop has expanded from the inaugural service management offering in 2023. […]
Tag: marine industry
National Powersport Auctions Partners with Northpoint Commercial Financing
POWAY, Calif. (September 3, 2024) – National Powersport Auctions (NPA), a leader in powersports remarketing and auction services, has partnered with Northpoint Commercial Financing to provide enhanced financial flexibility and options for marine dealers. This collaboration aims to streamline the buying and selling process for marine inventory. Dealers and businesses can now enjoy a broader […]
Promote Safe Boating Practices
• Discover Boating provides boating safety resources for industry stakeholders to educate customers Heading into the Labor Day holiday weekend, help promote boating safety by sharing resources and tips with your boating customers. Below is a collection of resources to share in showrooms, on websites and social media platforms so people can responsibly enjoy getting […]
MRAA Adds Freya Olsen to Growing Team
• Olsen assumes the newly created role of Senior Director of Engagement. MINNEAPOLIS, August 28, 2024 – The Marine Retailers Association of the Americas has hired Freya Olsen as its Senior Director of Engagement, the association announced today. With nearly 20 years of marine industry-based association experience, Freya brings a wealth of proven expertise in […]
Adding Value to Your Sales Retail Extended Service Contracts (Extended Warranty)
A guest blog by Jason Cochran, Vice President, Global Product Protection In any economic climate or retail market, dealerships that adopt best practices prevail. One example is structuring your organization to offer as many goods and services as your customers need to participate in boating. If you are selling boats, retail finance is a critical […]
Year-Round Strategies for Marine Dealership Financial Planning
• To help build resilience in the face of unpredictability, marine dealership owners can consider adopting adaptive forecasting and flexible planning. By Victor Rivera, Chief Sales Officer, Huntington Distribution Finance† Financial planning and budgeting are often viewed as annual exercises for marine dealership owners – a start-of-year activity that carries throughout the year. However, in […]
Drive Up Your Service Revenue in the Coming Year
[Editor’s note: This is Part 2 of the two-part blog exploring more strategies to improve your service department from Bernie DeGraw, MRAA Senior Education Developer] In part one of this special blog series on boosting service revenue, I shared three things to do now, or as soon as possible, to help your dealership. In this […]
Drive Up Your Service Revenue Now
As dealers, we have all heard a lot this year about diversifying our revenue and increasing our income streams. We hear a broad range of ideas on what to sell and how, how to market and when, and where to get financing and floor plans with different rates. During these unusual times a main area […]
Senators Manchin, Graham Introduce Legislation to Pause Right Whale Vessel Speed Rule
MRAA Applauds Efforts by Senators Manchin and Graham introducing legislation to Protect Industry and Imperiled Wildlife.
How Your Dealership Can Stop Competing on Price
Times are tough. It’s tempting to compete on price so your team can move as many boats as possible, but it’s not the best strategy. You need a better message than “buy from our dealership because we’re cheaper than the other guys.” Even if you are cheaper than the other guys! Because sooner or later, […]
