MINNEAPOLIS, March 6, 2023 – The Marine Retailers Association of the Americas (MRAA) has released eight, special-edition The Boat Biz podcasts. Recorded at MRAA’s Dealer Week Conference and Expo in […]
Tag: matt gruhn
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
Discover Boating’s See You Out Here Campaign Engages NexGen Boaters
Discover Boating’s See You Out Here’ campaign delivered more than 1.2 billion impressions, and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
Dealer Week Secures Record Number of Early Registrations
• Number of Early Bird registrations for MRAA conference highest since Dealer Week launched; 70 percent ahead of last year’s pace MINNEAPOLIS, October 11, 2022 — Dealer Week, the annual […]
MRAA Launches ‘The Boat Biz’ Podcast
• New podcast aimed at highlighting insights, opportunities and actionable content for the marine industry MINNEAPOLIS, September 13, 2022 — The Marine Retailers Association of the Americas has launched an […]
RECT: Today’s No. 1 Customer Experience Metric
Your service department holds the key to a quality customer experience. With the twists and turns of every new season, the needs and demands of boater buyers and owners change. […]