The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]
Tag: matt gruhn
Collaboration, Customer Experience and the Boating Community
A video Q&A with Alan Wendt, Soundings Trade Only, and Matt Gruhn, MRAA President, on the current conditions, dealership concerns and the needs within the marine industry.
NMLA’s 43rd Annual Marine Lenders Conference Sets Attendance Record
More than 200 attendees from 87 businesses and 37 first-time registrants connected September 24-26 at the Westin Hilton Head Island Resort in South Carolina The National Marine Lenders Association (NMLA) just wrapped up its 2023 conference in Hilton Head, S.C., drawing the largest number of attendees in more than 10 years. Headliners for the National […]
MRAA Adds New Director of Government Relations to Amplify Advocacy Efforts
MINNEAPOLIS, August 15, 2023 – The Marine Retailers Association of the Americas announced that it has added Mike Sayre as Director of Government Relations. As dealers face significant regulatory and legislative challenges to their businesses, the MRAA is ramping up its government relations efforts to ensure the voice of the dealers is represented in the […]
Recreational Fishing and Boating Community Opposes Vessel Speed Restrictions in the Gulf of Mexico
• Collaboration Needed in Conserving Rice’s Whales WASHINGTON, D.C. July 18, 2023 – The Marine Retailers Association of the Americas and other leading organizations representing the recreational fishing and boating industry urged the National Oceanic and Atmospheric Administration (NOAA) to reject a petition to establish a year-round 10-knot (11 mph) vessel speed limit and other […]
Minnesota Passes Landmark Mandatory Boater Education Legislation
ST. PAUL, MINNESOTA, May, 31 – The Marine Retailers Association of the Americas (MRAA) celebrates the successful passage of Mandatory Boater Education Legislation in its home state of Minnesota. This landmark legislation marks a significant step towards ensuring the safety and well-being of boaters and all who enjoy aquatic recreation throughout the Land of 10,000 […]
Legislation Could Boost Economy; Help More Americans Access Outdoor Recreation
The reintroduction of America’s Outdoor Recreation Act in the 118th Congress boosts local and national economies and gives more Americans — especially those in underserved areas — greater access to green spaces, public lands and waters while not costing taxpayers money to implement.
MRAA Releases 8 Special-Edition Dealer Week Podcasts
MINNEAPOLIS, March 6, 2023 – The Marine Retailers Association of the Americas (MRAA) has released eight, special-edition The Boat Biz podcasts. Recorded at MRAA’s Dealer Week Conference and Expo in Austin, Texas, the special-edition podcasts feature eight distinct guests — two MRAA Strategic Partners (Boats Group and Lightspeed) and six MRAA Education Champions (Boatline, Elite […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
Discover Boating’s See You Out Here Campaign Engages NexGen Boaters
Discover Boating’s See You Out Here’ campaign delivered more than 1.2 billion impressions, and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
