• MRAA’s Dealer Week Conference and Expo offers marine dealerships an unmatched experience for education, networking and advancement. After removing the covering for the temporary tattoo on my right shoulder, the words in the bright red heart with an arrow piercing through it read, “Mom!” But from my inverted angle, those same three letters read […]
Tag: MRAA blog
Identifying Opportunities in the Dealer-Manufacturer Relationship
Collaborative effort between the MRAA board and leading manufacturers and suppliers focuses on driving improvements in the customer experience. By Matt Gruhn, MRAA President In the world of major unit retail, stark differences exist between the auto and marine industries. Major unit sales volume, alone, drives the bulk of the disparities between how each industry […]
Beer vs. Boats
In the game of trying to stabilize inventory, there really is no difference. By Matt Gruhn, MRAA President Have you ever played The Beer Game? No, I’m not talking about a frat-house game. I’m talking about The Beer Game as chronicled in the book The Fifth Discipline. The book shares the story of three businesses — a […]
7 Tips for Driving Up Dealership Profitability
There’s not much that grabs attention like a promise of a 23% increase in profits. That’s why I bet Gallup got a lot of clicks on the report it released this fall, suggesting that teams with the highest levels of employee engagement had 23% higher profits than those with the lowest levels of employee engagement. […]
Take This Job and … LOVE It!
The first work-related tune that pops in a lot of people’s heads is probably “Take This Job and Shove It,” a David Allen Coe song made popular by Johnny Paycheck (got to appreciate that last name!). According to Wikipedia, the song represents a working man’s attitude toward a gig he’s worked long and hard at, […]
5 Ways AI Can Revolutionize Your Dealership
(Editor’s Note: The MRAA has its own artificial intelligence program in AIMIE, which stands for AI for Marine Industry Education. AIMIE, an AI-powered platform trained on MRAA’s extensive content and educational programs, is reserved for MRAA Gold and Silver Members. Designed to be our smartest team member, she can instantly answer any of your industry […]
7 Simple SEO Tips for Marine Dealers
By Keona Frasier, Boatmart.com Search Engine Optimization (SEO) might seem overwhelming, but with more than 8.5 billion searches happening every day on Google in 2024, it’s vital for any digital marketing strategy. To help you navigate this evolving landscape, here are 7 essential SEO tips from the Boatmart team to help your marine dealership shine. […]
5 Reasons to Use Social Media at Your Dealership
By Keona Frasier, Boatmart.com Social media outlets provide an invaluable avenue for you to reach consumers right where they are (here’s a hint: they’re on their phones). Connecting with your customers in such a direct way has some major benefits for the reputation, growth and profits of your dealership: The plethora of social media channels […]
Corporate Transparency Act Update and Reminder
Filed yet? If not, here is what you need to know! Starting January 1, 2025, all business entities are required to report beneficial ownership information to the Financial Crimes Enforcement Network, a bureau of the U.S. Department of Treasury. The Corporate Transparency Act established the new requirement, which was put in place to combat money […]
Encouraging Lifelong Learning
“Remember, when you’re good, you learn. When you’re great, you understand. When you’re unstoppable, you master.” – Tim Grover, from “Winners Are Obsessed” – on the Motiv8 podcast, a world-renowned performance coach and motivational speaker who helped Michael Jordan become a bona fide champion and arguably the greatest of all time (GOAT) in his sport. […]
