There’s not much that grabs attention like a promise of a 23% increase in profits. That’s why I bet Gallup got a lot of clicks on the report it released this fall, suggesting that teams with the highest levels of employee engagement had 23% higher profits than those with the lowest levels of employee engagement. […]
Tag: MRAA blog
Take This Job and … LOVE It!
The first work-related tune that pops in a lot of people’s heads is probably “Take This Job and Shove It,” a David Allen Coe song made popular by Johnny Paycheck (got to appreciate that last name!). According to Wikipedia, the song represents a working man’s attitude toward a gig he’s worked long and hard at, […]
5 Ways AI Can Revolutionize Your Dealership
(Editor’s Note: The MRAA has its own artificial intelligence program in AIMIE, which stands for AI for Marine Industry Education. AIMIE, an AI-powered platform trained on MRAA’s extensive content and educational programs, is reserved for MRAA Gold and Silver Members. Designed to be our smartest team member, she can instantly answer any of your industry […]
7 Simple SEO Tips for Marine Dealers
By Keona Frasier, Boatmart.com Search Engine Optimization (SEO) might seem overwhelming, but with more than 8.5 billion searches happening every day on Google in 2024, it’s vital for any digital marketing strategy. To help you navigate this evolving landscape, here are 7 essential SEO tips from the Boatmart team to help your marine dealership shine. […]
5 Reasons to Use Social Media at Your Dealership
By Keona Frasier, Boatmart.com Social media outlets provide an invaluable avenue for you to reach consumers right where they are (here’s a hint: they’re on their phones). Connecting with your customers in such a direct way has some major benefits for the reputation, growth and profits of your dealership: The plethora of social media channels […]
Corporate Transparency Act Update and Reminder
Filed yet? If not, here is what you need to know! Starting January 1, 2025, all business entities are required to report beneficial ownership information to the Financial Crimes Enforcement Network, a bureau of the U.S. Department of Treasury. The Corporate Transparency Act established the new requirement, which was put in place to combat money […]
Encouraging Lifelong Learning
“Remember, when you’re good, you learn. When you’re great, you understand. When you’re unstoppable, you master.” – Tim Grover, from “Winners Are Obsessed” – on the Motiv8 podcast, a world-renowned performance coach and motivational speaker who helped Michael Jordan become a bona fide champion and arguably the greatest of all time (GOAT) in his sport. […]
11 Tactics for Easing the Workforce Conundrum
Here’s the very real workforce conundrum many of you are facing: Retaining staff when times get tough. However, hiring them when you need them is just as difficult and more expensive. The Service Management Special Report showed that the workforce shortage is not just an issue in most service departments, but perhaps the No. […]
4 Ways to Advance Your Business
• Help build careers and strengthen your dealership with continuing marine-industry education As a dealership owner or general manager, we know you want to put your business in a position to win. You want your employees to have long careers and remain loyal to your store(s) while also needing your business to stay efficient and […]
Dealers Share Pre-Owned Boat Sales Strategies
In the August 2024 MRAA Pulse Report, a monthly marine retailer survey we partner with Baird and Soundings Trade Only to produce, we found that 2024 continues to be challenging due to soft retail demand, high inventory levels, inflation, consumer hesitancy to purchase and more. This has led to a continuation of negative industry sentiment […]
