Real-world dealership events and concepts to help you connect with, educate and engage customers, outdoor enthusiasts and the community.
Tag: MRAA blog
‘Pop-up’ Boat Show
Sales have slowed and are struggling to recover. Customers seem to be hiding from dealers. Banks appear scared of lending. Inventory is back to normal, or worse even higher. Almost everyone has a trade-in vessel where they owe a lot more than it is worth. As a dealer principal, sales manager, or other leader in […]
Boating Event Planning Basics
Holding a successful customer event benefits your business by generating sales leads, creating avenues for soft selling, building community, elevating trust in your brand and boosting customer experience. Boating events on the water are equally important because you get to share the boating lifestyle, share safety and operational tips with owners and create deeper connections […]
Regulatory Alert – FTC Approves Noncompete Ban
• This Alert is a special update regarding the Federal Trade Commission’s rule banning noncompete clauses On Tuesday, April 23, the Federal Trade Commission (FTC) voted 3-2 along party lines to approve its new rule on noncompete agreements. The new rule, which will take effect in 120 days, essentially bans noncompetes for all workers, finding […]
Regulatory Alert – Changed Overtime Rule for Salaried Employees
• This MRAA Alert is a special update regarding the U.S. Department of Labor Final Rule on increased salary requirements for “White Collar Overtime Exemptions” The U.S. Department of Labor on Tuesday, April 23 announced the release of a final rule raising the minimum annual salary threshold for overtime pay eligibility. This primarily applies to […]
What is the MRAA? Let Me Show You
People get fed up repeatedly hearing the same common question: “What do you do?” We have all heard it and asked it ourselves as a conversational icebreaker. We ask it because we want to know what people do for a living (i.e.: What’s your day job?). However, after a Google search, I found dozens of […]
Your Dealership and MRAA: We’re on This Journey Together!
• MRAA is your pathway to success and provides the support you need to get there While writing this blog to help you understand that the Marine Retailers Association of the Americas (MRAA) is passionate about advancing the business of boating, it triggered a mental memory of my cousin and me exploring a small creek. […]
MRAA Joins Water Sports Industry Association Annual Summit
• The Summit allows MRAA, WSIA to continue to build collaboration on overlapping government relations priorities By Chad Tokowicz, MRAA Government Relations Manager I recently joined the Water Sports Industry Association (WSIA) for their annual summit in the snow, which took place at the Everline Resort in Olympic Valley, Calif. The summit, which is hosted […]
Lessons Learned at Inaugural SheMoves Conference
MRAA staff recently attended the inaugural SheMoves Conference hosted by Associations North, a regional association for association professionals. Here are a few of the takeaways I encourage everyone to consider as we wrap up Women’s History Month.
Let Data Be Your Pathway to Insights & Predictive Solutions
We have all been there, sitting in a meeting when someone says the word. Everyone around the room instantly thinks: is it DAY-ta or DA-tuh? It doesn’t matter how you say it! Both forms are considered acceptable English pronunciations of the word data. Don’t believe me? Watch this! What DOES matter about data is that […]
