Program to equip boaters with the knowledge and skills to create safer waterways A bill, establishing a new Mandatory Boater Education Program, has been passed in Minnesota. The Marine Retailers Association of the Americas (MRAA) is delighted to celebrate the passage because a similar effort failed in the final hours in Minnesota’s 2022 legislative session. […]
Tag: MRAA blog
22 Tips to Tackle High Rates & Finance More Deals
Higher interest rates are putting a damper on customers’ interest in financing their boat purchases. In a recent MRAA Pulse Report Survey, about 8 out of 10 dealers cited high interest rates as the biggest obstacle to customer financing. Low lender approval rates came in second, followed by “perceived values of trade-ins” and “other.” There’s […]
Best Friend at Work
By Bob McCann, MRAA Lead MICD Program Consultant Think about your workplace for a few minutes, and imagine a stressful day – we all have them now and again. Think for a second about when that stress bubbles up, who at work do you run to? Who do you vent to? From whom do you […]
Begin with ‘GOOD’ to Become Great!
Have you ever uttered the word “good” when something goes wrong at your dealership? Chances are you’ve said a different word, perhaps one with a negative or “bad” connotation. Jocko Willink, author and retired Navy Seal officer, has shared on his podcast his philosophical approach to responding with “good” when problems crop up. How comfortable […]
How to Hire Ideal Team Players
I’ll start with an obvious statement that I think every dealership reading this will agree with: Hiring is hard. OK, are we on the same page? If you don’t agree with that statement: 1) Skip this blog. 2) Please contact me, I’d like to hire you as an expert speaker for Dealer Week 2023! For […]
Installing an Onboarding Process to Help Employees Find Success
Recently you’ve probably heard about the terms “quiet quitting” and “voluntary turnover” while researching hiring and onboarding for your dealership. One reason for these terms and their rise can be attributed to reduced employee engagement and less satisfaction within the workplace. And a lack of training — a problem that often begins as soon as […]
Sales Rust Doesn’t Look Good on You!
It’s the perfect time to focus on improving your sales tactics and improving at pre-sale follow-up.
The Fortune is in the Follow-Up
By Bob McCann, Lead Certification Consultant Let’s say you’re in the market for a new SUV – a big investment these days. You’re torn between two models from two different dealerships. They seem similar from the looks, performance, price and test drive. The salesperson at one dealership has called to check on you since your […]
Improve Your Customer’s Experience by Owning Your RECT
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’ boating season on the right […]
Find Your Salesperson Superpower
• Best Practice for Overcoming Price Objections: Listen to Your Customers More Than You Talk By Bob McCann Many salespeople are conversationalists. That’s a great asset since you’re dealing with new people every day. But to make a sale, you must also be an excellent listener. Listening is the best way to learn how to […]
