By Bob McCann, Lead Certification Consultant Let’s say you’re in the market for a new SUV – a big investment these days. You’re torn between two models from two different dealerships. They seem similar from the looks, performance, price and test drive. The salesperson at one dealership has called to check on you since your […]
Tag: MRAA blog
Improve Your Customer’s Experience by Owning Your RECT
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’ boating season on the right […]
Find Your Salesperson Superpower
• Best Practice for Overcoming Price Objections: Listen to Your Customers More Than You Talk By Bob McCann Many salespeople are conversationalists. That’s a great asset since you’re dealing with new people every day. But to make a sale, you must also be an excellent listener. Listening is the best way to learn how to […]
Your Voice Moves the Needle – Help Stop Imposter Schemes!
Fraud and impersonation scams are a growing problem with increasing frequency and greater levels of sophistication. Unfortunately, due to the pervasive nature of these scams some of our very own MRAA members and staff have fallen victims to these scams. These impersonation scams manifest themselves a wide-range range of ways, from someone texting you impersonating […]
Understanding Your Dealership’s Insurance-to-Value Ratio
• Verify that Your Property is Properly Valued By Jeff Heydlauff of Global Marine Insurance and John Logothetis of Clear Marine Risk Solutions … Global Marine Insurance is an MRAA Education Champion In today’s economic environment with inflation a larger concern than in previous decades, it is even more important to protect the hard work that you have put into […]
Why Can’t I Find and Keep Good People?
• 6 Ideas to Help Your Dealership Improve at Employee Retention By Dixie Morrow Hiring people has been on everyone’s mind the past couple of years. Hiring people for a new position is exciting if it means you are growing your business, however replacing employees that you have invested time and money in training can […]
Bolster Your Finance Department to Withstand Disruption & Uncertainty
5 Key Areas to Tighten Up to Help Your F&I Department Find Future Success By Jared Zimlin, Director of Business Development, Elite Recreational Finance We are in a time of big changes. Some are positive. Some are negative. Some, well, we just don’t know. Customer expectations of how they purchase big ticket items are changing. […]
Process Maps Increase Efficiency in Your Service Department
If your service department ran as smoothly as a well-oiled machine, there’s a great chance that you could improve upon your Repair Event Cycle Times and get more boats in and out of your shop while also reducing the stress on your staff and driving greater levels of revenue. The path to getting to that […]
Help Your Customers by Helping Your Techs
While the sales team has been cranking out boats all spring and summer, we all know your service team is just as important to your business. As the old saying goes, “Sales sells the first boat; service sells the rest.” (And dealers in 2020 Continuous Certification have a great course coming out in October with […]
