• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the Current Marine Market By Drew Mick, MRAA Data Specialist Drew Mick: The overview suggests that boat values started 2022 high but then flipped in the latter part of the year. This is in stark contrast to […]
Tag: MRAA
MRAA Board of Directors Announces 2023 Advocacy Priorities
MINNEAPOLIS, January 27 – The Marine Retailers Association of the Americas’ Board of Directors announces its 2023 legislative and regulatory advocacy priorities as recommended to them by the Advisory Council of Marine Associations’ (ACMA). ACMA, an integral part of the MRAA’s advocacy efforts, was created to advise the MRAA on its annual policy agenda and […]
Competing on Price: Stop Playing a Losing Game
• Customer Experience – A Winning Strategy in a Softening Market By Liz Walz “Competing on price is a loser’s game … Competing on product has also become really difficult.” So writes customer experience expert and Dealer Week 2022 Opening Keynote speaker Dan Gingiss in the introduction to his book, “The Experience Maker.” So how […]
J.D. Power, MRAA to Create Quarterly Market Insights
• Collaboration will help marine dealers make better business decisions through quarterly market insights reports and analysis MINNEAPOLIS, January 9 – The Marine Retailers Association of the Americas (MRAA) announced today a new data-driven partnership with J.D. Power – Specialty Vehicles. This collaboration between J.D. Power and the MRAA will help marine dealers make better […]
Find Your Salesperson Superpower
• Best Practice for Overcoming Price Objections: Listen to Your Customers More Than You Talk By Bob McCann Many salespeople are conversationalists. That’s a great asset since you’re dealing with new people every day. But to make a sale, you must also be an excellent listener. Listening is the best way to learn how to […]
2023 Boat Show Season Underway
• Week One of the New Year Brings With it Boats Shows, Dealers & Shoppers The 2023 boat show season kicks off this week. There’s the Discover Boating Nashville Boat Show, which runs Jan. 5-8 at the Music City Center in Tennessee. Many boat shows are back on the docket this year, including nearly a […]
Motility Software Solutions Supports MRAA as Platinum Partner Member
MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that Motility Software Solutions joined The Association as a Platinum Partner Member. With a Platinum Partner Membership, Motility Software Solutions displays support for the MRAA, its programs and the opportunities it provides to the dealer body. In an effort to fuel the success of […]
MRAA Adds Two New Partner Members
MINNEAPOLIS, December 19 — The Marine Retailers Association of the Americas (MRAA) announces two additional supporting organizations to its growing list of MRAA Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of […]
Nikki Storey: 2022 Darlene Briggs Marine Woman of the Year
MINNEAPOLIS — The MRAA Educational Foundation announces that Nikki Storey, President of the Great Lakes Boat Building School (GLBBS), was named the 2022 Darlene Briggs Marine Woman of the Year. The Award was presented to Storey, the 36th recipient, as part of the Dealer Week Awards Luncheon Wednesday, Dec. 7, in Austin, Texas. Nikki didn’t […]
MRAA Educational Foundation Awards Five Scholarships
AUSTIN, TEXAS, — Five scholarships were awarded by the MRAA Educational Foundation at the Marine Retailers Association of the Americas Awards Luncheon at Dealer Week, December 7, in Austin, Texas. The Kevin Lodder Scholarship, The Duane Spader Leadership Scholarship and three MTA Technical Scholarships were awarded by the organization. Kevin Lodder Scholarship Kirsty Stevens Owner […]
