February has arrived and with it comes three additional Discover Boating boat shows, including the new Mid-Atlantic Boat Show, in partnership with Progressive Insurance. The newest show takes place this weekend, Feb. 6-9, in Charlotte, N.C. Over a five-day span from Feb. 12-16, including Valentine’s Day, runs the impressive Discover Boating Miami International Boat Show. The month […]
Tag: NMMA
2025 Boat Show Update
• First Winter Boat Shows of 2025 Attract Buyers, Bring Optimism for Early Signs of Return to Sales Growth The Discover Boating Atlanta, Chicago and New England boat shows, in partnership with Progressive Insurance®, drew in more than 65,000 buyers and boating enthusiasts last weekend, eager to shop deals on thousands of new boats, accessories […]
Hanson-Milone Safe Boating Act Signed into Law After 13-Year Push
WASHINGTON, D.C., January 13, 2024 – The Marine Retailers Association of the Americas announced today that after more than a decade of advocacy and legislative effort, the Hanson-Milone Safe Boating Act (H.4941) was signed into law on Wednesday, Jan. 8, 2025, by Massachusetts Governor Maura Healey, marking a monumental step in improving boating safety across […]
Discover Boating Boat Show Media Investment Increases
The 2025 winter boat show season begins this week, and the NMMA is working at full throttle with a board-approved 30% year-over-year increase in its media investment. The additional spend comes as NMMA aims to support the industry in navigating today’s evolving economic landscape and meet consumers where they are. While current economic conditions have […]
4 Turnkey Tips to Maximize ROI at Boat Shows
When the boating industry hits a down cycle and moving inventory is critical to keeping sales afloat, boat shows become an even more important sales driver and marketing channel. No other platform brings such a concentrated audience of potential boat buyers together, allowing our industry to sell boats and generate leads. Exhibitors can attract new […]
Discover Boating Public Service Announcements Air on National TV
Discover Boating’s latest television public service announcements (PSA), in collaboration with Progressive Insurance®, recently aired on national news channels FOX News and FOX Business. Since the launch of the campaign this summer, the PSAs have aired 1,774 times, delivering 4 million impressions. The coverage equates to $247,685 in donated media value (the cost it would take for the […]
Discover Boating Dealer Finder Drives Increased Users to Dealer Sites in 2024
Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the helm, allowing them to research, […]
2024 Discover Boating Brand Campaign Attracts Millions
Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated omni channel strategy – including the […]
Discover Boating Video Series Recognized by Sea Tow Foundation in 2024 National Boating Safety Awards
The Sea Tow Foundation announced the winners of the 2024 National Boating Safety Awards, and this year’s Marine Trade Association award went to the National Marine Manufacturers (NMMA) for its Discover Boating Top Safe Boating Tips video series, presented with Progressive® Insurance. These awards, now in their sixth year, recognize outstanding efforts to promote boating […]
Discover Boating’s New PSA Campaign Airs on News Stations, Streaming Platforms
Discover Boating, in collaboration with Progressive Insurance®, recently launched a new television public service announcement (PSA) campaign, and in just two months the PSAs have aired 550 times, delivering more than 1,000,000 impressions and equating to $63,000 in donated media value (the cost it would take for the same media “real estate” if the news […]
