Attracting new buyers is essential in the effort to get more people on the water and keep them there. Despite all the economic impacts and health concerns, 2020 seems to be banner year for first-time boat buyers and the new-to-the-marine
Operation: Keep Your Customers Boating has been focused on providing exceptional customer experience to your new boat buyers, so they have a better boating lifestyle, stay in the sport, become loyal customers of your dealership and refer their family and
While the sales team has been cranking out boats all spring and summer, we all know your service team is just as important to your business. As the old saying goes, “Sales sells the first boat; service sells the rest.”
