Imagine if you could share your knowledge of recreational boating and your passion for the industry in a way that ensures your voice is heard. Sometimes it feels like you share your thoughts only to be overlooked. There is a way to share your insights and ensure your educated insights
The recreational boating industry and outdoor recreation partners and agencies celebrate the Aquatic Invasive Species Awareness Week, which runs February 28 through March 4, 2022. Aquatic Invasive Species (AIS) are aquatic organisms that invade ecosystems beyond their natural, historic range and whose introduction can cause significant economic and environmental damage
Now in its 75th year and fourth generation of management, Strong’s Marine has long been the home of Super Service, and it’s not uncommon to hear President Jeff Strong speak on the importance of “client delight.” So it comes as no surprise, then, to note that when the topic of
Chances are you know the importance of the digital landscape. In fact, your team probably invested in building an attractive website, created social media channels and ponied up for a CRM tool to help manage these relationship and leads. How will your plan, moving forward, reach all the customers in
Build a Solid Lead Form to Capture Info Pre-season is in full swing! Some dealers are smack-dab in the middle of their boat show, and others have already wrapped theirs and are in follow-up mode. In-house events will continue from now until late spring, and boaters are getting excited for
• MRAA’s Advocacy Efforts Support Boating Access • Shared Input on Proposed and Existing National Marine Sanctuaries By Chad Tokowicz, MRAA Government Relations Manager To ensure that recreational boating and fishing can continue to take place on waterbodies throughout the the country and keep customers frequenting your fuel dock,
Bob Healy Jr., son of the late Viking Yacht Company Co-Founder Robert Healy, will be running for Congress in New Jersey’s 3rd Congressional District. Healy Jr., a boating industry veteran and Executive Co-Chairman at Viking Group, plans to advocate for fisheries and natural resource conservation, as well as fiscal policies
For those of you facing workforce challenges out there, one of the most effective methods to start solving the problem is by listening to the employees you already have. A good, third-party Employee Satisfaction Survey not only gives you the opportunity to strengthen your culture, but also provides great insights into how
At MRAA, our mission is to focus on bolstering the businesses of boat dealers and our entire industry. To do so requires that we remain on top of the issues, the legislation and the regulations that threaten your business. It’s our job to help foster a strong selling environment at
By Liz Keener, MRAA Certification Manager Walk into any dealership right now, whether it’s yours or anyone else’s, and you’ll see the showroom floor covered with more clothing, tubes, paddles and camp stoves than boats. We all know the industry is having a severe boat inventory issue caused by a
