How becoming a dedicated monthly bookworm can change your life Within his “How to Thrive on the Other Side of 2020” session at the Marine Retailers Association of the America’s Dealer Week conference and expo last December, speaker and educator John Spence shared with us some critical information about the importance of reading books. Spence, […]

The NCAA College Football Playoff National Championship has been decided, as top-ranked Alabama dismantled No. 3 Ohio State 52-24, and in doing so, secured its sixth title in the last dozen years. That’s impressive, to say the least. What’s probably even more inspiring is the team cohesiveness of both the Crimson Tide and the runner-up […]

Please take 5 minutes and give us your input below for retention survey!    Last year brought an influx of newcomers to boating and fishing. And they were welcomed with open arms and excitement, especially while dealing with an ongoing pandemic. However, to ensure their happiness and growth within each form of recreation, it’s imperative […]

With Video as the Next Frontier, Now is the Time for You to Get Involved So you want to join the video club, huh? Welcome to the video revolution! For you first timers in the crowd, don’t fret, it eventually gets easier with every video you produce. And for some of you out there, you […]

Attracting new buyers is essential in the effort to get more people on the water and keep them there. Despite all the economic impacts and health concerns, 2020 seems to be banner year for first-time boat buyers and the new-to-the-marine industry types. We all welcome the growth. And by growth, we’re talking about boat sales, […]

Operation: Keep Your Customers Boating has been focused on providing exceptional customer experience to your new boat buyers, so they have a better boating lifestyle, stay in the sport, become loyal customers of your dealership and refer their family and friends to you. And the service department is an integral piece in that equation. Service […]