Boating safety is a prime topic. As a dealership, it’s rewarding to offer your expertise to help boaters understand the best safety practices in boating and avoid common mistakes. Discover Boating, in partnership with Progressive® Insurance, has made this touchpoint even easier with its Top Safe Boating Tips series. A new video, Follow Safe Seating […]
Author: Jerrod Kelley
Boater Safety & Education
Having served as a PR manager and magazine editor for around 20 years in the off-road and powersports industry, safety factored into everything my teams did, from producing media kits to writing stories and taking photography. It was all about the message we were creating and sending to the end user, reader and product owner. […]
50 Dealership Event Ideas
Real-world dealership events and concepts to help you connect with, educate and engage customers, outdoor enthusiasts and the community.
Boating: A Home Run Experience!
Gary Sheffield, nine-time Major League Baseball all-star and five-time Silver Slugger, circled the bases after launching homers 509 times during his 22-year career. He traveled North America as a professional ballplayer for the Marlins, Dodgers, Brewers, Yankees, Braves, Padres, Tigers and Mets. I remember hunting for his rookie cards back in 1989. Back then, he […]
Cultivating Trust with Custom Events
• A Q&A session with Kelsey Ketcham, Marketing Manager, Strong’s Marine about the intricacies of creating its educational “Women on the Water” events Events usually start out as a concept. Many exist out of necessity or were made to fill a void and provide an opportunity for your dealership. For instance, when your team isn’t […]
Boating Event Planning Basics
Holding a successful customer event benefits your business by generating sales leads, creating avenues for soft selling, building community, elevating trust in your brand and boosting customer experience. Boating events on the water are equally important because you get to share the boating lifestyle, share safety and operational tips with owners and create deeper connections […]
RBFF Staff & News
The Recreational Boating & Fishing Foundation (RBFF), an MRAA Partner Member, has announced two new hires and a new award for its Find Your Best Self campaign. Welcome JD Strong!RBFF today announced JD Strong as its new Sr. Director of Industry Engagement. With 20 years of executive leadership experience, Strong will spearhead a new RBFF […]
What is the MRAA? Let Me Show You
People get fed up repeatedly hearing the same common question: “What do you do?” We have all heard it and asked it ourselves as a conversational icebreaker. We ask it because we want to know what people do for a living (i.e.: What’s your day job?). However, after a Google search, I found dozens of […]
New Customer Acquisition Package
• MRAA adds a new education course on MRAATraining.com to help its Members improve at gaining customers in a softer market Chances are you or someone on your sales team has used the term “tire kickers” during your sales meetings conversations.The slang term, which carries with it a negative connotation, stems from the automotive market […]
Your Dealership and MRAA: We’re on This Journey Together!
• MRAA is your pathway to success and provides the support you need to get there While writing this blog to help you understand that the Marine Retailers Association of the Americas (MRAA) is passionate about advancing the business of boating, it triggered a mental memory of my cousin and me exploring a small creek. […]
