• MRAA’s Advocacy Efforts Support Boating Access • Shared Input on Proposed and Existing National Marine Sanctuaries By Chad Tokowicz, MRAA Government Relations Manager To ensure that recreational boating and fishing can continue to take place on waterbodies throughout the the country and keep customers frequenting your fuel dock, accessory store or service department, […]
MRAA Blog
5 Tips to Using Pre-Qualification Programs to Nurture Leads
You may have noticed that many of the web providers and DMS systems are now providing some version of a “Soft-Pull Pre-Qualification” program. These can provide information to you with regard to your prospective customer’s credit, which can help you successfully nurture more of your leads into sales. Before we dive into these new tools, […]
Boating Industry Veteran, Bob Healy Jr., Looks to Support Industry from Capitol Hill
Bob Healy Jr., son of the late Viking Yacht Company Co-Founder Robert Healy, will be running for Congress in New Jersey’s 3rd Congressional District. Healy Jr., a boating industry veteran and Executive Co-Chairman at Viking Group, plans to advocate for fisheries and natural resource conservation, as well as fiscal policies that will benefit the marine […]
MRAA Dealership Certification and the Employee Satisfaction Surveys
For those of you facing workforce challenges out there, one of the most effective methods to start solving the problem is by listening to the employees you already have. A good, third-party Employee Satisfaction Survey not only gives you the opportunity to strengthen your culture, but also provides great insights into how your organization can take better […]
Advocacy in Your Area: What is MRAA Working on Where You Live?
At MRAA, our mission is to focus on bolstering the businesses of boat dealers and our entire industry. To do so requires that we remain on top of the issues, the legislation and the regulations that threaten your business. It’s our job to help foster a strong selling environment at all times. That requires a […]
Five Website Metrics to Monitor
It’s important to monitor website performance – and tools like Google Analytics make it easy to access the data. In fact, it’s almost too easy. Many business owners get overwhelmed by the sheer volume of information available. Today, I’m highlighting five of the most important metrics. If all you do each month is review these […]
Dealers Who Adapt Find Success During Difficult Market Conditions
By Liz Keener, MRAA Certification Manager Walk into any dealership right now, whether it’s yours or anyone else’s, and you’ll see the showroom floor covered with more clothing, tubes, paddles and camp stoves than boats. We all know the industry is having a severe boat inventory issue caused by a slew of unfortunate events. But […]
Your Voice in MRAA Advocacy Makes A Difference
Most dealers become members of the MRAA because of the robust educational programming and resources our team offers in helping them run their businesses. But running a strong business also requires a strong selling environment free from restrictive policies and regulations that can hinder your success. That’s where MRAA’s advocacy work rises to the challenge. […]
How to beat The Great Resignation
You may have heard of The Great Resignation, the “mass, voluntary exit from the workforce” that has been anticipated for months. Experts like those quoted in the article linked here suggest that it’s already begun. As boat dealers, despite the wild sales success we’ve enjoyed of late, there’s a lot to be frustrated about in […]
Good Luck at the Dealership
How to Dial in the People and Processes in Every Department to Help Transform Your Customers’ Experience By Valerie Ziebron, VRZ Consulting After a kiss goodbye, my husband said: “Good luck at the dealership” as I walked out the door. Those words rang in my head. How often do people feel the need for “luck” […]
