Over the course of just 90 days or so, the team here at the Marine Retailers Association of the Americas produced what many have suggested was the best virtual event they have ever participated in — Dealer Week 2020. The secret to the success with this event, in my opinion, was that we never treated […]

With Video as the Next Frontier, Now is the Time for You to Get Involved So you want to join the video club, huh? Welcome to the video revolution! For you first timers in the crowd, don’t fret, it eventually gets easier with every video you produce. And for some of you out there, you […]

The evolution toward digital for the retail market took its largest leap forward yet in 2020, inspired, of course, by the pandemic and subsequent social-distancing requirements. In the boat business, market conditions continue to transform go-to-market strategies, as we enter what, for many, will be the first winter without in-person boat shows.   While this […]

Certified Dealers have a variety of opportunities at Dealer Week. From checking off Continuous Certification requirements to a special event, there’s something in store for everyone! Certified Dealers, when you log into the digital conference December 8-11, check these four items off your list to ensure that your time spent at Dealer Week 2020 is […]

Intent: Assure that you’re properly taking care of the customer before the sale via walk-in, phone-in or internet. Make sure you’re gathering leads, nurturing those leads and turning them into sales. No customer or prospect should be dropped if the process is used properly. There also needs to be follow up. The MRAA team has […]

In the midst of 2020’s crazy selling season, the marine industry witnessed a direct and inverse relationship between sales growth and dealership customer satisfaction scores. During the third quarter, sales-related CSI fell even further, hampered mostly by low scores for sales person follow-up.   While overall Sales CSI scores dipped by just a half of a […]

Many dealers are registering for Dealer Week for the very first time in 2020, thank you, largely to the move to a virtual environment.   In addition to being delivered right onto the device of your choice, the online Dealer Week comes to you at half the normal rate and without all of the flights, […]

  Intent: One of the pillars of Certification is customer service. Certified Dealers need to understand how their CSI numbers are trending alongside their peers carrying the same brands and other dealers in the industry. If the numbers aren’t up to national standards, they need a plan to address and remedy this. If you are […]