It has been such a delight to hear from every dealer who I’ve spoken with over the last couple of months tell me about their record pace for sales and service, in addition, to the amount of new business coming from new boaters. New blood is what this industry has needed and talked about for […]

Well, we got our wish. For the last decade, or maybe longer, we’ve been gasping at how the average age of our boat buyers has increased by about 8 or 9 months every single year. The same people who were leading the boat-buying parade in the 80s are still the ones buying boats today.   […]

Many of the legal experts that have been providing businesses with advice throughout the COVID health crisis have recommended the creation of systems and processes to track efforts to keep employees and customers safe. Now, under newly revised policies issued by the U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA), its Compliance Safety […]

Here we are on the cusp of summer. With Memorial Day weekend in the U.S. and Victoria Day in Canada unofficially kicking off the season, this is typically a busy time of year for dealers.   We hope this is a busy, revenue-generating time for you as well.   But we also know this year […]

If you’re not one of the many marine industry disciples who actually wore their life jacket to work last Friday — affectionately known as Wear Your Life Jacket to Work Day — you should be aware that the week prior to Memorial Day here in the States is always honored as National Safe Boating Week.   […]

With the memory of the significant toll that the Great Recession had on our industry still somewhat fresh in our minds, I think it’s important to note that this downturn is different in a number of ways.   Between the crash in 2008 and the middle of 2010, nearly 2,000 boat dealerships were forced out […]

As a socially-safe activity, boating is growing in demand    New data from Boats Group showing Boat Trader and YachtWorld marketplace activity soaring in recent weeks prove water lovers have grown tired of “streaming” their way through today’s remote lifestyle. Boaters began to crave this year’s boating season more than ever after the declared global […]

If you’re a marine dealer based in the United States, you’re likely one of the 90 percent of dealerships that have applied for a Paycheck Protection Program (PPP) loan offered by the U.S. Small Business Administration (SBA).     The question on many dealers’ minds is: So, what now?   Many of you who have applied […]

As businesses across our industry fight to navigate the landscape of federal stimulus packages, there’s an untold story you should be aware of.   That is that the organizations the government designates to support their respective industries — which in this case means almost every single one of the marine trade associations you know today […]

When we turn on the news these days, there is a lot of data being thrown at us. And for good reason. With all the speculation about what might happen in the COVID-19 economy, data is needed to help us sensibly navigate our current reality. It also grabs our attention, and the media knows it. […]