6 fundamentals and 1 Pro Tip worth revisiting to help service to drive a better customer experience. By Jesse Swain Vice President of Customer Experience Barletta Boats Today’s dealers operate in an entirely different service environment than they did just a few short years ago, and some of the most successful dealers have started running […]

Chances are you know the importance of the digital landscape. In fact, your team probably invested in building an attractive website, created social media channels and ponied up for a CRM tool to help manage these relationship and leads. How will your plan, moving forward, reach all the customers in the digital spectrum? You know, […]

Build a Solid Lead Form to Capture Info Pre-season is in full swing! Some dealers are smack-dab in the middle of their boat show, and others have already wrapped theirs and are in follow-up mode. In-house events will continue from now until late spring, and boaters are getting excited for the upcoming season. While the […]

• MRAA’s Advocacy Efforts Support Boating Access • Shared Input on Proposed and Existing National Marine Sanctuaries By Chad Tokowicz, MRAA Government Relations Manager   To ensure that recreational boating and fishing can continue to take place on waterbodies throughout the the country and keep customers frequenting your fuel dock, accessory store or service department, […]

You may have noticed that many of the web providers and DMS systems are now providing some version of a “Soft-Pull Pre-Qualification” program. These can provide information to you with regard to your prospective customer’s credit, which can help you successfully nurture more of your leads into sales. Before we dive into these new tools, […]

Bob Healy Jr., son of the late Viking Yacht Company Co-Founder Robert Healy, will be running for Congress in New Jersey’s 3rd Congressional District. Healy Jr., a boating industry veteran and Executive Co-Chairman at Viking Group, plans to advocate for fisheries and natural resource conservation, as well as fiscal policies that will benefit the marine […]

For those of you facing workforce challenges out there, one of the most effective methods to start solving the problem is by listening to the employees you already have. A good, third-party Employee Satisfaction Survey not only gives you the opportunity to strengthen your culture, but also provides great insights into how your organization can take better […]

It’s important to monitor website performance – and tools like Google Analytics make it easy to access the data. In fact, it’s almost too easy. Many business owners get overwhelmed by the sheer volume of information available. Today, I’m highlighting five of the most important metrics. If all you do each month is review these […]

By Liz Keener, MRAA Certification Manager Walk into any dealership right now, whether it’s yours or anyone else’s, and you’ll see the showroom floor covered with more clothing, tubes, paddles and camp stoves than boats. We all know the industry is having a severe boat inventory issue caused by a slew of unfortunate events. But […]