New visitors to Boat Trader, YachtWorld and boats.com up more than +50% in July Leads flourished across U.S. with over +200% YoY growth in nearly all regions Boats Group’s soldboats.com database shows boat sales increased +30% YoY Data from July for Boat Trader, YachtWorld and boats.com show traffic (+49% YoY) and leads (+193% YoY) continue […]
MRAA Blog
Level Up Your Customer Experience Efforts by Getting Certified
As your dealership begins turning up the dial on customer experience efforts, you’re likely looking at several options to better serve your customers and prospects. You may be considering steps, such as adding a customer experience representative, outsourcing some of your follow-up efforts, integrating more digital retail into your processes, and more to improve the […]
Continue to Train Your Customers in Boating
When your customer received their boat, hopefully you were able to give them an in-depth orientation and demo at delivery. But, as many of us know, one hour or a couple hours of training do not make for an expert boater. Now is the time to think about how you can offer additional training opportunities […]
Certified Dealers Share How They Care for Customers
Customer experience is one of the three pillars of the
Dealer Case Study: Be the Resource for New Boaters
Attracting new buyers is essential in the effort to get more people on the water and keep them there. Despite all the economic impacts and health concerns, 2020 seems to be banner year for first-time boat buyers and the new-to-the-marine industry types. We all welcome the growth. And by growth, we’re talking about boat sales, […]
Give Your Service Advisor an Assist for an Improved Customer Experience
Operation: Keep Your Customers Boating has been focused on providing exceptional customer experience to your new boat buyers, so they have a better boating lifestyle, stay in the sport, become loyal customers of your dealership and refer their family and friends to you. And the service department is an integral piece in that equation. Service […]
Help Your Customers by Helping Your Techs
While the sales team has been cranking out boats all spring and summer, we all know your service team is just as important to your business. As the old saying goes, “Sales sells the first boat; service sells the rest.” (And dealers in 2020 Continuous Certification have a great course coming out in October with […]
9 Ways to Keep in Touch with Your Customers Year-round
With the way lakes, oceans, rivers, bays and other waterways are busy right now, it’s hard to imagine a time when the boats will be put away. But for many of us, there is a boating season, and then there’s winter. And when winter comes, as a a consumer, it becomes frustrating to make […]
Choose the Platinum Rule Over the Golden Rule
We’ve all heard the Golden Rule and probably had it engrained into us at a young age. The Golden Rule is to treat others like you would want to be treated. While the Golden Rule is a great start, we should be living by the Platinum Rule, which is to treat others as they […]
If Something Has Gone Wrong for Your Customer, Fix it ASAP
When discussing following up with recent buyers, we’ve heard some dealer express reluctance. What if the customer is truly unhappy? What if the issue is something with the boat that you can’t fix yourself quickly? What if the customer’s boat needs to come back to service, and you’re already overbooked? First, that’s no reason to […]
