I’m having issues with batteries these days. In our mobile, always-on-the-go society, batteries are more and more frequently the power source of choice. And while, yes, they’re getting better all the time, they’re still largely unpredictable. I watch my daughter struggle with battery management on her new cell phone. Is it normal for teenagers to […]

Being a member of the MRAA offers a wide variety of educational opportunity. But with roughly 100 courses in the online learning system, where do you start? How about the top four most viewed courses on MRAATraining.com?” Make Customer Service Your Competitive Advantage, with Theresa Syer If you think you’re getting by viewing customer interactions […]

Earning one sale from a customer is great, but building upon that relationship is key to earning service business and the subsequent sales. That’s why follow-up is so important. Last month I explained why I bought the motorcycle I bought and how the salesperson understood me and my wants. However, since that purchase, my experience […]

The 1977 Dealer Shirtsleeve Sessions Work Book, brought to you by MRAA and the Boating Trades Association of Texas.

This past summer, I took the most incredible vacation ever. We over-planned, over-packed and over-spent on a two-week road trip to Glacier National Park, where we explored the most beautiful scenery I’ve ever laid eyes on. The incredible memories and this park’s unpredicted rise to the No. 1 spot on our family’s list of favorite […]

The 1987 MRAA Conference was deemed a success. The Caesars Palace welcomed a record-setting number of marine dealers, the first Woman of the Year was recognized, and the number of accessory exhibitors increased by 90% over the previous year.

Envision. [en-vizh–uh n] verb. imagine as a future possibility; visualize When you close your eyes and envision your future, what do you see? Are those vivid pictures centered around your family? Perhaps on that dream vacation or in retirement? Do you imagine professional accomplishment like bountiful sales or a new location? Or are you dreaming of […]

The theme of the 1985 MRAA Annual Conference was “Change… for the better.” If you could make one change to MRAA’s Annual Conference today, what would it be?

What do you do to foster teamwork between dealership departments? “We provide lunch for our entire crew, every day, 12 months a year. When we are extremely busy, the crew will eat on the run and not leave the dealership. When things are little slower we gather around while eating and have a daily meeting […]