You’ve looked at the MDCE lineup and schedule and have determined the 2018 conference and expo is the right place for you to grow your dealership and advance your career. Now how do you convince your supervisor that this is the right training for you? The MRAA has developed a letter for you to deliver […]

In honor of BoatPAC reaching this year’s fundraising goal, let’s throwback to the BoatPAC event at MDCE 2016.

Execute. [ek-si-kyoot] verb. to put into effect fully; carry out, in accordance with a prescribed design or process/plan. Seven years and 30 days ago this very moment, I was living my best life — the first day on the new job at the MRAA. A new desk, new keyboard, and a new opportunity to make […]

I’m having issues with batteries these days. In our mobile, always-on-the-go society, batteries are more and more frequently the power source of choice. And while, yes, they’re getting better all the time, they’re still largely unpredictable. I watch my daughter struggle with battery management on her new cell phone. Is it normal for teenagers to […]

Being a member of the MRAA offers a wide variety of educational opportunity. But with roughly 100 courses in the online learning system, where do you start? How about the top four most viewed courses on MRAATraining.com?” Make Customer Service Your Competitive Advantage, with Theresa Syer If you think you’re getting by viewing customer interactions […]

Earning one sale from a customer is great, but building upon that relationship is key to earning service business and the subsequent sales. That’s why follow-up is so important. Last month I explained why I bought the motorcycle I bought and how the salesperson understood me and my wants. However, since that purchase, my experience […]

The 1977 Dealer Shirtsleeve Sessions Work Book, brought to you by MRAA and the Boating Trades Association of Texas.

This past summer, I took the most incredible vacation ever. We over-planned, over-packed and over-spent on a two-week road trip to Glacier National Park, where we explored the most beautiful scenery I’ve ever laid eyes on. The incredible memories and this park’s unpredicted rise to the No. 1 spot on our family’s list of favorite […]