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Pursuit Meeting
Nice Meeting You! It was great to meet you at the 2023 Pursuit Dealer Meeting! On this site, you can find some great free MRAA resources as well as more information to help you decide if membership, certification, and Dealer Week are good fits for your business. (Spoiler: They definitely are.) What is MRAA? The […]
Boost Customer Experience & Boater Retention by Throwing a Helpline
• How Providing a Summer Season Hotline Will Improve Your Customers’ Boat Ownership Experience As our team was building the June MRAA Spotlight page about keeping your customers boating, Barletta, an MRAA Strategic Partner, announced that it was improving its Holiday Hotline by transitioning it into a Summer Season Helpline. This initiative is an inspiring […]
Federal Priorities
FEDERAL POLICY PRIORITIESActing as your voice on Capitol Hill, the MRAA Government Relations team assures that the recreational boating industry, and the perspective of dealers it serves, is heard and respected. From discussions around supporting important conservation programs, reauthorizing keystone programs like the Sport Fish Restoration and Boating Trust Fund, or advocating for more boating-related […]
Advocacy
Are these issues threatening your business: If these issues aren’t on your radar, your business is already at risk. Get involved today. Here’s how you can ensure your voice is heard: Membership with MRAA Amplify the voice of the boating industry by becoming a member of the MRAA. By adding your voice, you help arm […]
Sales Rust Doesn’t Look Good on You!
It’s the perfect time to focus on improving your sales tactics and improving at pre-sale follow-up.
Pain Points
Pain Points Find Solutions to Your Most Common Pain Points MRAA produces a wide variety of tools for retailers. Below are some of the biggest pain points dealers tell us they have, matched with solutions from MRAA’s Resource Center. If you have a problem that isn’t addressed here, let us know. Customer Issues Inventory Challenges […]
New FTC Auto Rule: What Does It Mean for My Business?
By a 4-1 vote June 23, the FTC issued a notice of proposed rulemaking which if passed, will change the way you interact with your customers forever. The regulation, dubbed the “Motor Vehicle Dealers Trade Regulation Rule” would apply to cars, boats, motorcycles, and RVs, and is primarily aimed at removing deception and other unfair […]
Offseason Profit
The sun has been shining lately on your dealership and the boating industry as a whole, despite some recent marketplace hiccups with increased consumer hesitancy related to inflation and fears of a recession, and industry delays for inventory and parts. Now is the perfect time to prepare for the offseason you know lies ahead. In […]
Boater Experience
While at one time “satisfactory” service levels were considered good enough for creating customer retention and building brand loyalty, it’s not like that anymore! With the rise in consumer awareness and accessible DIY product research, today’s dealers are faced with meeting a much more demanding customer. Combine this hyper-informed consumer — one who requires an […]