Given the change in consumer mindset this year, it’s especially vital to create meaningful connections with both prospects and devoted clients around their passion for the boating lifestyle. Hosting dealership events creates opportunities for you to engage with boaters, remind them of the joys of boating, and demonstrate options for enhancing their on-water experience, which […]

Preparing for the peak season is important because it sets the tone for your dealership’s success throughout the year. It impacts not only your immediate sales and service efficiency but also your long-term reputation and ability to attract and retain both customers and talented employees. It’s imperative to prepare for many tasks to help your […]

As a special feature of this report, we’ve assembled a dedicated web portal for you with support and resources related to each of the insights so you can take immediate action to apply what you’re learning. Some of those tools and resources are available to all MRAA Retail Members. Others are only available to MRAA’s Silver […]

Providing a world-class experience for your service customers is not only a requirement today, but also the pathway to creating lasting relationships for your dealership. With strong communication, service procedure transparency and consistent performance, your Service Department and service team become beacons of trust for your brand and the boating community you serve. By creating […]

What is MRAA? The MRAA is solely dedicated to helping dealers overcome challenges and capitalize on opportunities. It is run by dealers like you, creating specific education content for you. And every dollar generated goes right back into helping dealers thrive. Free Resources DEALERSHIP ASSESSMENT MRAA’s Dealership Assessment, created by MRAA’s Dealer Certification Program. The […]

Your dealership faces some pivotal moments heading into 2024 selling season. To adapt to the rapid changes within the industry, you have to recalibrate your sales and marketing strategies to meet your customers’ evolving expectations and navigate the current shift in marine sales. You need resources, tools and tactics to help you make adjustments so […]

Nice Meeting You! It was great to meet you at the 2023 Marine Wholesale Dealer Meeting! On this site, you can find some great free MRAA resources as well as more information to help you decide if membership, certification, and Dealer Week are good fits for your business. (Spoiler: They definitely are.) What is MRAA? […]

Nice Meeting You! It was great to meet you virtually on the Regulator webinar! On this site, you can find some great free MRAA resources as well as more information to help you decide if membership, certification, and Dealer Week are good fits for your business. (Spoiler: They definitely are.) What is MRAA? The MRAA […]

Your Playbook to Dealership Success in 2024 Join MRAA Being a retailer in the marine industry can be challenging—but you’re not alone. The Marine Retailers Association (MRAA) gives you access to resources, tools, and industry insights that can drive success for your business. What You Can do With Your MRAA Membership: »  Access training and […]