Imagine if you could build a customer list that’s reliable, loyal, creates future sales and trusts you like no other boat dealer in the region. While that list may seem dreamy, it’s not out of reach because it already lives in your dealership’s files. It’s your existing customers! Recently we’ve seen a rise in inflation, […]
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Operations
There are a million different ways to run a business, most of which have been attempted by a small business owner like yourself. MRAA membership offers a valuable benefit – collective experience. We provide a list of resources compiled by dealers and suppliers for your use. Share your ideas to help others run their business […]
Guide to Keep Your Customers Boating
Give Your Service Advisor an Assist for an Improved Customer Experience
Operation: Keep Your Customers Boating has been focused on providing exceptional customer experience to your new boat buyers, so they have a better boating lifestyle, stay in the sport, become loyal customers of your dealership and refer their family and friends to you. And the service department is an integral piece in that equation. Service […]
9 Ways to Keep in Touch with Your Customers Year-round
With the way lakes, oceans, rivers, bays and other waterways are busy right now, it’s hard to imagine a time when the boats will be put away. But for many of us, there is a boating season, and then there’s winter. And when winter comes, as a a consumer, it becomes frustrating to make […]
New Data: First-Time Boat Buyers are Here, but We Need to Keep Them
We’ve heard anecdotally over the past few months that many of those customers who have purchased boats this year are first-time buyers. And new data is showing that is, in fact, the case. More than one-third of those who have purchased new and pre-owned powerboats this year are first-time boat buyers, Info-Link has confirmed. […]
Arm Your Customers with the Resources They Need
To those of us who have been boating for decades, operation of a boat may come easy, and knowledge of boating etiquette and laws are common knowledge. But the same is not the case for the first-time boat buyers you’ve sold to this year. In fact, boating can be downright scary and intimidating to […]
Guest Blog: The Impact of the COVID-19 Crisis on Anticipated Boating and Fishing Activity in 2020
This Guest Blog was authored by Jerry Mona of Left Brain Marketing The emergence of the COVID-19 crisis has severely impacted nearly every aspect of society. And, while there are more important concerns than going boating or fishing, these activities remain important to the lifestyle of many. In this article, we discuss the findings from […]
Boating’s Fundamental Shift
Every so often, we witness major fundamental shifts in the way an industry operates. Look no further than the music industry evolving to digital delivery; peer-to-peer home sharing changing the hospitality industry; or clothing and grocery delivery altering the retail experience. While change is hard for those in the industry enduring the evolution, as time […]
Welcome to the Video Club
With Video as the Next Frontier, Now is the Time for You to Get Involved So you want to join the video club, huh? Welcome to the video revolution! For you first timers in the crowd, don’t fret, it eventually gets easier with every video you produce. And for some of you out there, you […]