Amidst the craziness of today’s pandemic-fueled boat marketplace, your service department faces more pressure and more challenges than ever before. And just when you thought it was as bad as it was going to get, along comes an industrywide focus on Repair Event Cycle Times (RECT), or the amount of time it takes to get […]
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Service
Are you always looking for ways to make more money in your service department? Of course you are. Use the resources below to improve your service department operations. Warranty Claims TrackerTo improve your warranty results, download and maintain this Warranty Claims Tracker – provided by Paula Crosbie of PCLM Business Solutions – for each manufacturer […]
Marketing
Marketing plays a crucial role in your success, and we’ve gathered a variety of resources from the industry, along with our own, to help you run a more efficient and cost-effective marketing plan. In addition, Discover Boating and the Recreational Boating & Fishing Foundation offer a wealth of marketing materials to further support your efforts.
Guides
Lead Generation and Nurturing
Spotlight
To elevate your user experience and gain access to the full spectrum of valuable tools and tactics within MRAA’s Spotlight resources, explore membership here!
9 Resources to Help Marine Dealers Enhance Content Marketing
Editor’s note: This blog is a follow-up to a previous blog entitled “7 Key Steps for Dealers to Master Content Marketing.” From the initial steps of creating a content marketing plan and processes at your dealership, the next logical step is to generate your content or find available resources to help you or inspire you to […]
7 Key Steps for Dealers to Master Content Marketing
Using free and available assets to reach your customers with content that addresses their needs, questions and concerns. Marty Marketingguy and Mary O’Marketing are both striving to get better at their position for their respective dealerships. Marty is the marketing manager of a multi-location dealer and marina operator called Big Bigger Biggest Boats. Mary […]
Boat Outfitters Commits to MRAA Partner Membership
MINNEAPOLIS — July 23, 2020 — The Marine Retailers Association of the Americas announces that Ocoee, Florida-based Boat Outfitters has joint the organization as a Partner Member. Boat Outfitters specializes in the sale of accessories, replacement parts and custom-engineered projects within the marine industry. Through its parent company, Teak Isle Mfg., it has also transitioned […]
Don’t Skip the Demo
When your appointment book is filling up with both prospects looking to buy and customers needing delivery, it’s easy to look for ways to shortcut the sales process. Skipping a demo could save you hours, between prep and the actual demo. But, it could also lead to a customer who doesn’t understand the operation of […]