Anglers and Boaters Call on Youngkin to Move Menhaden Reduction Fishing out of the Chesapeake Bay

• National and regional groups launch effort to protect the health of the Bay and coastal economy

RICHMOND, VA, June, 14, 2022— The Marine Retailers Association of the Americas and a coalition of 10 national and 10 Virginia-based groups is urging Governor Glenn Youngkin to move menhaden reduction fishing out of the Chesapeake Bay. The recreational fishing community is concerned that years of localized depletion from the annual harvest of over 100 million pounds of menhaden in the Bay has deprived gamefish like striped bass, bluefish, and weakfish of a critical food source.

Organizations including the Theodore Roosevelt Conservation Partnership (TRCP), American Sportfishing Association, Coastal Conservation Association, Marine Retailers Association of the Americas, and the Virginia Saltwater Sportfishing Association (VSSA) are dedicated to maintaining the health of the Bay, the region’s economy, and the broader marine ecosystem in the Atlantic. The coalition, which represents thousands of anglers and conservationists from Virginia and beyond, sent a letter to Governor Youngkin today asking that reduction fishing for menhaden be moved out of the Bay until science shows that it isn’t having an impact on fish and habitat.


“Our members have witnessed years of decline in our striped bass, and we believe there is a causal relation to the menhaden reduction industry in the Bay,” says Steve Atkinson, President, VSSA. “Large-scale reduction fishing is outlawed by every other state on the East Coast, so it’s high time that Virginia took action.”

The striped bass fishery is the largest marine recreational fishery in the U.S., driving $166 million in recreational fishing activity in Virginia alone. However, the economic value of striped bass fishing to Virginia has declined by over 50 percent in the past decade.

“Industrial menhaden fishing in the Bay has almost wiped out striped bass fishing charters in the fall and winter,” says Bill Pappas, Owner, Playing Hookey Charters in Virginia Beach. “Nobody will book a trip when striped bass fishing is this bad.”

Science Points to Striped Bass Numbers Decline

According to the latest science, menhaden reduction fishing contributes to a nearly 30-percent decline in striped bass numbers coastwide. Omega Protein, part of Cooke Inc., is responsible for this immense menhaden harvest, which is harming the most important striped bass nursery on the East Coast and undermining the sportfishing economy and small businesses throughout the Commonwealth. It is up to Governor Youngkin and the Virginia Marine Resources Commission (VMRC) to implement commonsense regulations until science demonstrates that menhaden fishing can be allowed without negatively affecting the broader Bay ecosystem.

“Boating and fishing in the Chesapeake Bay are primary drivers of business for boat dealers across Virginia and largely depend on a robust menhaden population and strong striped bass fishery,” says Chad Tokowicz, MRAA Government Relations Manager. “For that reason, the MRAA and our Virginia members hope that Governor Youngkin will support small businesses and the state’s outdoor recreation economy by ending menhaden reduction fishing in the Chesapeake.”

A Call for Change

Local and national groups are calling on their Virginia members, as well as boaters and anglers across the East Coast, to push for change.

“Virginia has an immense responsibility to the Bay ecosystem and anglers up and down the East Coast, where recreational fishing for striped bass is a way of life,” says Whit Fosburgh, President and CEO, TRCP. “We’re making sure that there is national attention on this effort to move menhaden reduction fishing out of the Bay, an iconic fishing destination in its own right, and working closely with fisheries managers in the Atlantic and Gulf to account for the critical role of menhaden in the marine food chain.”

See the petition that fishing and boating groups are circulating now through October, when the VMRC has an opening to change menhaden regulations.

Read the coalition’s letter to Youngkin.


Important Facts for Media:
     • Reduction fishing for menhaden is the industrial harvest of an oily baitfish that is then ground up and “reduced” for use in pet food and other products.
     • This practice contributes to a nearly 30-percent decline in Atlantic striped bass.
     • Virginia is the only East Coast state where reduction fishing for menhaden has not been outlawed.
     • A single foreign-owned company, Omega Protein, removes more than 100 million pounds of menhaden every year from the Chesapeake Bay, the most important striped bass nursery on the East Coast.
     • The striped bass stock has been struggling to recover for over a decade, affecting fishing opportunities and coastal businesses.
     • Anglers are complying with an 18-percent reduction in striped bass harvest, with more cuts expected this year.
     • Omega Protein would still be able to harvest menhaden in state and federal waters.
     • A coalition of 11 national and 10 Virginia-based groups is urging Governor Glenn Youngkin — and the Youngkin-appointed Virginia Marine Resources Commission — to regulate menhaden reduction fishing in the Chesapeake Bay.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

My Financing USA Advances to MRAA Education Champion

MRAA Partner News

MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces that My Financing USA has elevated its support of the marine industry by upgrading to an Education Champion partner. This advancement underscores My Financing USA’s deep commitment to dealer success, customer satisfaction and educational excellence within the recreational boating space.

MRAA Education Champions logo

Buyer and Seller Benefits

Headquartered in Louisville, Ky., My Financing USA is a national provider of tailored financing solutions for RVs, boats, and other recreational vehicles. It connects consumers and dealers to financing options that meet their unique needs — streamlining the process and empowering more people to enjoy the boating lifestyle.

My Financing USA’s “Make More Money With MyFy” initiative reflects their commitment to helping MyFy Approved Dealers save time, close more sales and deliver top-tier customer service. Additionally, the company offers a host of benefits to both buyers and sellers. Through their expanded partnership with MRAA, My Financing USA will continue to contribute to dealer-focused educational initiatives, sharing insights and resources that help marine retailers thrive in today’s competitive market.

“We are incredibly grateful to welcome My Financing USA as an Education Champion Partner of MRAA. Their commitment to providing tailored, nationwide financing solutions aligns perfectly with our mission to support and elevate the success of our dealer members,” said Freya Olsen, Senior Director of Engagement for MRAA. “Having a forward-thinking company like My Financing USA invest in marine dealer education is a powerful testament to the value they place on strengthening the entire recreational boating industry.”

MRAA Education Champions

My Financing USA joins a family of dedicated Education Champions, including:

Learn more about partnering with the MRAA and the role MRAA Education Champions play in strengthen the MRAA and the dealer body.

About My Financing USA
Founded in 2003, My Financing USA connects consumers and dealers with smart, flexible financing solutions for boats, RVs, and other recreational vehicles. With a focus on convenience, credit protection, and tailored lending, My Financing USA helps customers secure affordable financing quickly, while helping dealers close more sales with ease. Contact: 855-978-5626; https://www.myfinancingusa.com/dealer-program/.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

BoatUS Commits to Platinum Partner Membership

MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces BoatUS has committed to the association as a Platinum Partner Member. Also, it is an exhibitor Dec. 7-10, at Dealer Week 2025 in Tampa, Fla.

Platinum Partner

As a Platinum Partner, BoatUS demonstrates a deep investment in the future of the marine industry. Its collaboration with the MRAA enhances dealer resources and promotes boater education and safety, Marine retailers can deliver exceptional service with the tools. This elevated level of partnership underscores BoatUS’ leadership role in advancing the boating lifestyle and supporting those who serve boaters every day

Retailer and Boater Support

BoatUS is headquartered in Springfield, Va., and operates a robust network of service providers across the country. Additionally, it has a membership of over 800,000 recreational boaters. BoatUS delivers a wide range of services designed to meet the needs of boat owners and marine businesses. Its offerings include:

  • 24/7 on-water towing and roadside assistance
  • Boat insurance and damage claim support
  • Boating safety education and advocacy
  • Discount programs at marinas and service providers
  • Professional representation on legislative and regulatory issues affecting boaters

Moreover, these services not only support individual boaters but also enhance the value marine retailers can offer their customers through improved service, safety, and peace of mind.

A Stronger Community

“We are incredibly grateful to welcome BoatUS as a Platinum Partner of the MRAA. Their support is a powerful testament to the value they see in championing the success of marine retailers,” says Freya Olsen, MRAA Senior Director of Engagement. “Having a trusted, consumer-facing brand like BoatUS stand behind our dealer members not only strengthens our community but also reinforces the importance of working together to advance the entire marine industry.”

About BoatUS
Boat Owners Association of The United States (BoatUS) is the nation’s largest organization dedicated to serving recreational boaters. Since 1966, BoatUS has been a trusted voice and resource, providing critical services like on-water towing, insurance, advocacy, and safety education. Call 703-461-4383 or visit https://www.boatus.com/.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

No Boat Tax Increase in New Jersey

• Strong Advocacy Efforts Lead to Boater Victory in Garden State

In late June, Governor Murphy officially signed the 2026 New Jersey State Budget, keeping the boat tax unchanged.

The Marine Trades Association of New Jersey exemplifies how vital state marine trades associations are in advocating for our industry. Their efforts highlight the importance of staying engaged and ensuring we have strong representation in state legislatures across the country. To clarify, Governor Murphy has now attempted twice to raise the tax and remove the cap — and both times, the effort was successfully stopped. The tax remains at half the applicable Sales Tax rate (3.3125%), up to a maximum of $20,000. 

The New Jersey Marine Trades Association extended a special thanks to their lobbyist, Rob Nixon, for his tireless work advocating on behalf of our industry. In addition, it thanked legislative leadership for recognizing the economic importance of recreational boating in New Jersey and supporting our efforts.

No Boat Tax Increase in New Jersey

Boat Sales Tax Cap and Reduction History

As previously reported, Governor Murphy had announced a plan to repeal the Boat Sales Tax Cap and Reduction in his Fiscal Year 2026 Budget. The MTA of N.J. immediately went to work contacting key leaders, testifying at budget hearings and communicating, in the critical weeks leading up to budget negotiations, how repealing the tax cap and reduction would devastate the industry.

The message was simple. Repealing the boat sales tax cap and reduction would lead to fewer boats being sold and registered in New Jersey. Similarly, buyers would instead purchase, dock, service, and maintain those boats in other states with more competitive tax rates. This would greatly impact all related boating businesses and those employed at them — marinas, dealers, bait and tackle shops, gas retailers, repair service, storage, restaurants and more. Moreover, the state would not only lose the tax revenue from boat sales but from all these critical ancillary and annual expenditures. 

MTAs — Vital MRAA Partners

The victory in New Jersey is just one of the many examples of how State Marine Trade Associations (SMTA) are a critical part to protecting the interests of marine retailers throughout the country. Marine Trade Associations are invaluable partners for the MRAA. Furthermore, we often work together on overlapping policy priorities and fight together against regulations and proposed tax increases that would threaten your business or customers. For instance, in Washington State, the MRAA worked with the Northwest Marine Trades Association to fight, and ultimately win, against a similar proposal. Learn more about that victory here.

In conclusion, each state represents unique opportunities and challenges for the recreational boating industry and MRAA Members. Furthermore, the MRAA Government Relations Team fights for you in state legislatures nationwide. From challenging harmful right-to-repair bills, advocating for favorable tax and insurance policies or backing initiatives for mandatory boater education, we’re ready to support you. Learn more an connect with Chad Tokowicz, MRAA Government Relations Manager, at chad@mraa.com.

Leverage Your Team and Customers’ Passion

• Content Creator Strategy —Go Beyond Traditional Sales to Engage Your Brand Fanatics

Discover Boating’s recent collaboration with influencers like TODAY, National Geographic, and lifestyle creators is a powerful reminder: people connect with people, not just products. But you don’t need a national media budget to make this work — your employees and customers are often your most authentic content creators.

Leverage Your Team and Fans Passion
(Image by Discover Boating)

3 Reasons To Explore Content Creator Strategy

  1. Team passion is an asset.
    Discover Boating invited creators to experience life on the water and their content made boating feel accessible and energizing. You can do the same by sharing the boating tasks you’re always doing — flip the camera around and film! Record a walk-through video by your tech. Capture a salesperson’ first-ride recap. Go behind-the-scenes with your crew preparing for a boat show or event. Real, relatable content — without the sell — builds trust and invites customers in.
  2. Customers are already telling your story? Help them share it!
    Think of all boating adventures already being shared online by your customers. Use this to your advantage! Try: A branded hashtag; a seasonal photo contest; short testimonials. Real-world stories from your real customers help future buyers see what’s possible. This can help to soften the requirements to entry. Also, it lets others know that they don’t have to be “boating experts” to join the lifestyle.
  3. Content partnerships equal long-term visibility.
    Discover Boating leans into year-round storytelling, not one-off promos. For your dealership, this could be featuring a different team member or customer each month. Remember to share their stories on your social channels and website, especially if the timing is right for a seasonal shift or an upcoming event. You can build momentum. It allows you to showcase your values. And it keeps you top-of-mind even if customers aren’t — at that moment — actively shopping.

A Boost to Boating

Need inspiration? Learn how the Discover Boating, powered by NMMA and MRAA, national campaign is tapping into creator partnerships to drive interest and boost the boating audience: Strategic Storytelling: Why Content Creator Partnerships Matter to Boating’s Future.

Drive Sales with a New, No-Cost Sales Incentive for Dealers

• Sea Tow® Sea Care Six Month Program supports long-term retention and removes one barrier to purchase

Article submission from Sea Tow, an MRAA Platinum Partner

Boater acquisition and retention continue to challenge our industry. Nearly one in four first-time boat buyers leaves boating within four years.
Why? Ownership often turns out to be more costly and challenging on the water than expected. What begins as a dream can quickly become a source of stress—and that anxiety doesn’t just affect current owners. It creates a barrier for prospective buyers, too. Buyers don’t always articulate these concerns about what could go wrong or their uncertainty about how to handle them or get help.
Sea Tow® is taking bold steps to change that.

Strategic B2B Offering Designed to Support New Boaters

As the experts in on-water assistance, we see firsthand the real-world issues that shake a boater’s confidence — dead batteries, fouled props, running aground or running out of fuel. We see it every day; it’s the operator, not the boat. For seasoned boaters, these are manageable setbacks. But for new owners, they can be intimidating enough to abandon boating altogether. None of us want the uncertainty of how to handle these issues to create a barrier to purchase.
That’s why Sea Tow created the Sea Care 6-Month Membership Program — a strategic B2B offering designed to support new boaters from day one. Through this program, dealers cover 6 months (half the cost) of an annual Sea Tow Gold Card membership for the new boat owner.

The best part: Sea Tow provides the 6 months of Gold Card membership to the dealer AT NO COST in exchange for active promotion of the program to potential and new boat owners (a $124.50 value).

Program & Membership Benefits


Including Sea Tow membership with the purchase of a boat:

  • Removes one core barrier to purchase
  • Strengthens buyer confidence
  • Defines the nature of your dealership: “We care about our customers.”
  • Elevates the ownership experience, builds loyalty
  • Supports long-term retention & lowers used inventory in the market
  • Is easy to execute with ZERO cost to the dealer


Sea Tow Gold Card membership means:

  • 24/7 priority service
  • Unlimited towing with no distance or dollar limits in the member’s home area
  • Jump starts, fuel and oil/parts delivery, prop disentanglements, and covered ungroundings
  • Service for every boat a member owns, rents, or bareboat charters
    Scheduled dock-to-dock tow coverage to repair facility
  • Local navigation tips, referrals and troubleshooting
Sea Tow Sea Car Six Month Program - boater retention
In an effort to improve customer satisfaction and boater retention, Sea Tow provides participating businesses with free 6-month membership vouchers for customers who purchase boats.

Help in Troubleshooting

Human error account for 75% of Sea Tow’s service calls. When out on the water, sometimes the engine cut-off switch can get knocked out of place or the boat is not in gear; direct connection to the local Sea Tow Captain can help troubleshoot the issue before even needing a tow. Radios left on all day can lead to dead batteries and needing fuel is a common occurrence; all scenarios are covered by membership and members receive priority service day or night.

Integrate Sea Care at Close

Integrating the Sea Care Six Month Program into the sales and closing process is a seamless effort for any participating dealer or manufacturer to execute. Here’s how it works:

  • Sea Tow provides vouchers with unique activation codes valued at $124.50 each, equivalent to six months of membership, at no cost to the dealership.
  • Dealer distributes the vouchers to the new boat owner during F&I, warranty walkthrough or sales paperwork review.
  • New boat owner uses activation code to purchase annual Sea Tow Gold Card membership at half price.

It’s that easy! Sea Tow also provides support materials including sales team training materials, signage, POP and social media artwork.

Long-Term Retention

The Sea Care Six Month Program supports long-term retention and removes one barrier to purchase. It helps further define the values of your business and build loyalty. Let’s work together to get and keep people boating longer.

To learn more about the program and how to become a participant, contact seacare@seatow.com.

How Tariffs Are Rocking the Boat

• A Q&A with Rick’s Small Sailboats, Florida-Based Dealer and MRAA Bronze Member

By Chad Tokowicz, MRAA Government Relations Manager

Rick Upson started his dealership, Rick’s Small Sailboats, with a simple goal: to share his love of sailing and help more people experience the joy of being on the water. Working solo from his home in Tallahassee, Fla., he keeps things lean, personal and focused. But like many small business owners, Upson is now facing new challenges. Recent tariffs on imported boats have created delays, cost uncertainty and pricing challenges.

MRAA advocacy, tariffs

The MRAA Advocacy Team connected with Upson to learn how these changes and tariffs are affecting his operations and what it means for small dealers trying to grow. In spite of the hurdles, he’s choosing to move forward with optimism, determination and a commitment to serve his boating community.

Will you tell us a bit about your dealership? Where are you located? How many employees do you have? How long you’ve been in business? What types of boats and marine products do you specialize in?

Upson: I run a small dealership based in Tallahassee, Florida, focused on new and used trailerable sailboats. Right now, I’m the only employee, and we officially opened on January 1, 2023. Initially, I sold only used boats, but in October 2023, I became a dealer for Weta Trimarans — currently the only new boats I carry. My territory covers Florida, Georgia, Alabama, Mississippi, Louisiana and Texas.

I plan to expand our lineup with models like the Rocket (similar to the Sunfish) and the Windsurfer LT (a modern version of the original Windsurfer). Right now, I have two used sailboats and one new Weta in stock, with four more new Wetas on the way from Indonesia.

Since I operate the business out of my home on 3.5 acres (with one acre cleared), I store boats under covered pole barns. Keeping operations at home helps minimize overhead.

What immediate effects, if any, have you seen from the recent tariffs in your day-to-day operations?

Upson: So far, it’s unclear. I’ve ordered four Weta Trimarans through my distributor, East Coast Sailboats, based in the Outer Banks of North Carolina. I haven’t received the invoice yet, so I don’t know how much the tariffs will affect the pricing. Once I see the bill, I’ll have a better idea.

Ultimately, the uncertainty around what I will end up being charged for something I ordered months ago highlights the difficulty facing marine retailers regardless of size, as the rapidly shifting trade dynamics and economic realities are making it difficult to forecast revenue as well as cost.

How have you responded to those cost increases? Have you passed them on to customers or found ways to absorb or offset them?

Upson: If the tariffs result in increased costs, I plan to pass those costs along to my customers.

Have the tariffs caused you to change how or where you source your boats or parts?

Upson: While I haven’t changed suppliers yet, I’m definitely concerned. Consumer confidence is at a 12-year low and sailboats are a luxury item people can do without. Even so, I went ahead and ordered four new Weta Trimarans — my wife thinks I’m crazy! I’m hoping there’s still a market for them despite the uncertainty.

Have product delays or shortages become more common due to the tariffs?

Upson: I’m not sure yet. Other than the Weta order, I haven’t placed any new orders since the trade tensions began, so I don’t have enough data to say for certain.

Looking at the bigger picture, how have the tariffs or global trade environment influenced your long-term business planning?

Upson: Honestly, my bigger concern is political. I’m more worried about the state of democracy in the U.S. than about the direct impact on my business. That said, uncertainty — political and economic — does make long-term planning harder.

Looking ahead, what’s your outlook on how tariffs and economic uncertainty might shape the marine industry?

Answer: I’d like policymakers to understand that tariffs won’t immediately bring boat manufacturing back to the U.S. — that takes time, investment and stability. No one is going to build a factory unless they believe these tariffs will be in place for years. The problem is, tariff policy keeps changing. One day it’s on, the next it’s off. That kind of unpredictability makes it hard for small dealers like me to plan for the future.

Tariff Policy Changes, Business Challenges

When costs and timelines are unpredictable, it is harder for dealers to plan ahead, manage cash flow or maintain stable pricing. That uncertainty often trickles down to customers, affecting both affordability and experience. Creating more consistency in trade policy could go a long way in supporting the stability small businesses and their customers rely on.

Connect & Learn

Are tariffs and the uncertainty surrounding them a major hurdle for you? Looking to connect with MRAA’s Advocacy Team, reach out to Chad at chad@mraa.com.


Additional Articles on Tariffs:

• Tariff Policy & Cross-Border Marine Trade with Kellen Friedlander, Great Lakes Marine, an MRAA Bronze Member.

• Chart a Course Through Tariff Uncertainty from Huntington Distribution Finance, an MRAA Education Champion.

MRAA launches 2026 Dealer-Manufacturer Scorecard Program

MRAA launches 2026 Dealer-Manufacturer Scorecard Program

July 8, 2025 — MINNEAPOLIS — The Marine Retailers Association of the Americas announced, today, the formal launch of its 2026 model year Dealer-Manufacturer Scorecard Program. With manufacturers actively preparing their dealer meetings, and with dealers looking ahead to the new model year selling season, MRAA’s Dealer-Manufacturer Scorecard Program provides the perfect platform for deepening the important conversations dealers and manufacturers must have to find success and drive better customer experiences in the year ahead.

To arrive at this formal launch, MRAA fielded a four-month pilot program of this Scorecard Program over the winter, including 12 brands from the Correct Craft and Malibu, Inc. boat brand families. Based on feedback from those brands, MRAA made several updates and refinements to the formal Dealer-Manufacturer Scorecard Program. The pilot program captured insights from more than 175 dealerships related to their satisfaction with manufacturer performance in the relationship, ranging in topics from product quality to marketing and promotions programs and satisfaction with the manufacturers’ reps.

“Particularly with the way that our market has slowed over the last couple years, there has never been a more important time to foster critical conversations between dealers and manufacturers, and this program offers a standardized, turnkey approach to doing just that,” explains Matt Gruhn, MRAA President. “Based on dealer feedback from the pilot program, we have already seen boat brands make adjustments to improve their dealer relationships and customer experiences. This will help them strengthen their go-to-market strategies, which is exactly the reason we launched the MRAA Dealer-Manufacturer Scorecard Program.”

Based on MRAA’s comprehensive research, as well as detailed insights and direction from dealers and manufacturers, MRAA created separate dealer and manufacturer scorecards, each featuring 10 customized performance categories. The scorecard surveys, which are distributed electronically and compiled by MRAA, are designed to deepen the conversation between dealers and manufacturers with a focus on improving the overall customer experience. Participating manufacturers receive comprehensive monthly reports that compare their results to industry aggregates and offer insights into areas of opportunity.

To make the Scorecard Program a fully turnkey effort, MRAA provides numerous resources for dealers and manufacturers to use. They include several tutorial videos, scoring guidance documents, sample emails for encouraging dealer participation, a dealer list template and more.

To learn more about MRAA’s Dealer-Manufacturer Scorecard Program, visit www.mraa.com/scorecards or reach out directly to Matt Gruhn at matt@mraa.com or 763-333-2421.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Coast Guard Reports Fewest Boating Fatalities in More Than 50 Years

• 2024 United States Coast Guard Recreational Boating Statistics Report Overview

By Chad Tokowicz, MRAA Government Relations Manager

On Tuesday, June 24, 2025, the United States Coast Guard released its annual Recreational Boating Statistics report for 2024, marking the 66th edition of this comprehensive analysis. This report is a vital resource for understanding the current state of recreational boating in the United States, providing detailed insights into accident statistics, casualty reporting and vessel registration.

• 2024 United States Coast Guard Recreational Boating Statistics Report Overview
2024 United States Coast Guard Recreational Boating Statistics Report Overview

Overall, 2024 saw a significant decrease in both the number of accidents and fatalities with the new report recording the fewest boating fatalities since the Coast Guard began collecting statistics more than 50 years ago. Fatalities fell 1.4% to 556 from 564 in 2023, while overall incidents increased by 1.1% from 3,844 to 3,887. Nonfatal injuries rose 2.1% from 2,126 to 2,170. Alcohol remained to be the leading known contributing factor in fatal boating accidents in 2024, accounting for 92 deaths or 20% of total fatalities.

Here, we break down the key findings and what they mean for the recreational boating community. We also highlight the crucial role that recreational boating safety plays in supporting the growth of our industry.

Key Findings from 2024 Report

The 2024 Recreational Boating Statistics report reveals trends that highlight both progress and areas needing improvement in recreational boating safety. The Coast Guard, along with state and territorial partners, compiled and analyzed this data to offer a clear picture of boating activities and safety outcomes over the past year.

Accident Statistics and Causes

  • In 2024, there were 3,887 boating accidents, resulting in 556 deaths and 2,170 injuries and approximately $88 million in property damage. Compared to 2023, the number of incidents increased 1.1%, the number of deaths decreased 1.4%, and the number of injuries increased 2.1%.
  • The leading causes of boating incidents continue to be operator inattention, improper lookout, operator inexperience, machinery failure and navigation rules. They ranked as the top five primary contributing factor in incidents. Alcohol use was the leading known contributing factor in fatal boating incidents. Where the primary cause was known, it was listed as the leading factor in 20% of deaths.

Life Jacket Usage and Drowning:

  • Detailed casualty reports showed that drowning was the cause of death in 76% of all fatalities. Of those victims, 87% were not wearing a life jacket. This drives home the importance of the National Safe Boating Council’s “Wear It” campaign to promote life jacket use.

Importance of Boater Education

  • Where instruction was known, 69% of deaths occurred on boats where the operator did not receive boating safety instruction. Only 19% of deaths occurred on vessels operated by individuals with a nationally approved boating safety education certificate.

MRAA’s Efforts to Support Recreational Boating Safety

At the Marine Retailers Association of the Americas (MRAA), we are not only committed to ensuring marine dealers have the tools to improve and bolster their business, we are also dedicated to enhancing the safety and enjoyment of recreational boating. Our initiatives focus on education, safety advocacy and collaboration with industry partners to promote best practices and safety standards.

We believe a safe competent boater is a confident boater. Someone who enjoys boating more often and is more likely to remain a lifelong boater. That’s why the MRAA actively engages with policymakers and regulatory bodies to advocate for laws and regulations that strengthen boating safety. This includes supporting common-sense boating safety policies like mandatory boater education and best-practices for various recreational boating activities like wake-surfing and water-skiing.

The MRAA government relations team works tirelessly to ensure the marine retailer community is represented in these important discussions. Earlier in 2025, the MRAA celebrated as the Hanson-Milone Act was signed into law in Massachusetts, establishing a mandatory boater education program. To learn more about our involvement and the specifics of the bill, click here.  

Furthermore, we also collaborates with industry stakeholders to launch safety campaigns aimed at raising awareness about key safety issues. Our campaigns focus on promoting sober boating, life jacket usage and emergency preparedness. One of our key partnerships is with the National Safe Boating Council (NSBC), where MRAA’s Chad Tokowicz serves on the NSBC Board of Directors. Together, we support initiatives, including:

Wear It Campaign
  • This campaign promotes the use of life jackets by highlighting their importance and encouraging boaters to wear them at all times while on the water.
National Safe Boating Week
  • An annual event that kicks off the boating season with a focus on safety tips, education, and awareness activities. The MRAA supports this initiative by distributing materials and promoting events through our network.

International Collaboration for Safer Waters

Lastly, the International Boating and Water Safety Summit (IBWSS) is another opportunity for the MRAA to advance recreational boating safety. This summit unites boating and water safety professionals from around the world to share knowledge, best practices and advancements in safety protocols. Our involvement includes:

Workshops and Presentations
  • Our team participates in and leads sessions sharing insights into safety innovations, educational strategies and industry trends.
Networking and Collaboration
  • The summit allows us to network with other safety advocates, researchers and industry leaders to strengthen our shared mission.

For a more comprehensive overview of our involvement at the IBWSS 2024, click here.

Final Thought

The 2024 Recreational Boating Statistics report is a crucial resource for all stakeholders in the boating community — from policymakers and safety advocates to boat owners and operators. Moreover, while the report showcases some encouraging trends such as a decrease in fatalities, it also reminds us of persistent challenges — particularly in the areas of operator behavior and life jacket usage.

It is our collective responsibility within the recreational boating industry to prioritize safety on the water. No effort it too small. Progress will not come from a silver bullet, but with silver buckshot. To clarify, many small, consistent actions will lead to a safer boating environment.

By continuing to prioritize safety education and awareness — by working together through organizations like the MRAA, the Coast Guard and our partners like the National Safe Boating Council — we can work to make recreational boating safer and more enjoyable for everyone.

Next Steps?

From Clicks to Closings: Turning Digital Leads into F&I Profit

By Brenda Cline-Kereakes, Chief Operating Officer at Line\5, an MRAA Platinum Partner

Your dealership’s digital marketing efforts are designed to capture attention, generate leads and drive traffic to your showroom. But turning those online clicks and digital leads into actual sales is only the beginning. The real opportunity lies in integrating finance and insurance (F&I) products early and effectively, creating not just a one-time sale but a long-term, loyal customer relationship.

5 Steps to Convert Your Digital Leads into F&I Profit

1. Lead Follow-up: Speed and Consistency Matter

The first step to converting digital leads is prompt and professional follow-up. Customers expect quick responses and the faster your team connects, the higher the chance of closing the deal. A disciplined approach to lead management helps ensure that no opportunity slips through the cracks and shows the customer they are valued from the start.

2. Introduce F&I Early in the Sales Process

Many dealerships wait to introduce F&I products until the very end of the sales process. By then, customers are often focused on getting out the door. Instead, start discussing protection plans, service contracts and payment options early. Educating customers on these solutions upfront helps build value and reduces surprises. It also positions your dealership as a trusted partner looking out for their long-term ownership experience.

3. Personalization Builds Trust

Today’s buyers expect personalized experiences. Use the data you collect during the digital lead process to tailor conversations around their needs and lifestyle. Highlight how certain F&I products can protect their investment and offer peace of mind on the water. A customer who feels understood is more likely to say yes to additional products and services.

4. Promote Service Plans and Loyalty

F&I is more than just finance and insurance. It is an opportunity to set the stage for future service visits and accessory sales. Offering maintenance and protection plans encourages customers to return to your dealership for service and upgrades, strengthening the relationship and increasing lifetime value.

5. Track, Measure and Adjust

Evaluate your F&I performance just as closely as your digital marketing metrics. Track penetration rates on service contracts and protection plans and analyze which products resonate most with your buyers. Use this data to refine your approach, train your team and optimize your overall strategy.

F&I Strategy: Turning Digital Leads Into Revenue

Digital marketing is essential for generating leads, but your F&I strategy is what turns those leads into revenue and long-term loyalty. By introducing F&I products early, personalizing the process and promoting ongoing service relationships, you can maximize profitability and deliver a better ownership experience for your customers.

From Clicks to Closings: Turning Digital Leads into F&I Profit

About the Author

Brenda Cline-Kereakes is the Chief Operating Officer at Line\5, bringing extensive leadership experience across the RV, automotive, marine, powersports and home warranty industries. A recognized expert in F&I training and development, she has coached countless dealership teams on best practices for profitability, compliance and customer satisfaction.

As a frequent industry speaker, Brenda shares insights on how top-performing F&I teams elevate the customer experience and drive success. To learn more about Line\5 or connect with Brenda, you can reach her at 312-342-5558 or brenda@line5.com.

How to Drive Boat Use and Keep Boaters for Life

By Valerie Ziebron, President of VRZ Consulting and Dealer Week 2025 Educator

The more customers use their boat, the more likely they are to stay in boating. Those of us in the industry who love and live for boating can consider it a given that once a boater, always a boater. Unfortunately, statistics tell a different story with a steady stream of boaters using their boats less and even getting out of boating entirely. The good news is your dealership team plays a big role in the industry’s need to drive boat use!

Many of the best practices don’t require more time or resources — just an increased awareness in what you’re doing in your daily tasks and how it can make a difference. Let’s take a look at some of the key opportunities to drive boat use.

Getting to Know You

Do you have the gift of gab with your customers? Not only is this important for building rapport but when we ask questions like:

“How are you enjoying your boat? Would you buy this model again?” 

The responses can give a pulse on boat usage and can open the conversation up to hearing about things they don’t like.  This is key to understanding where they are and how we might be able to help them.

  • Do they understand all the features? Sometimes the things they don’t like about the boat are things they simply are not using or are not using properly.
  • Life changes? Getting married, having kids, becoming empty nesters, health issues and even getting a dog are all things that can impact boat use.

In the above examples, knowing WHAT is impacting the customers boating gives us powerful information. Is your team making the effort to connect with your customers? Doing so provides the opportunity to suggest ways the customer might not have considered to get more enjoyment from boating.

Even customers who have owned many boats might need to be guided on new features, options for accessories or even different ways to adapt their style of boating to their new life situations.

What We Do Matters

Many of our daily tasks have a very tangible impact on our customers’ boat usage. Repair Event Cycle Time (RECT) is showing that many customers would love to be out on the water but unfortunately their boats are in the shop for far too long. Every department in the dealership plays a role in reducing RECT.

Sales

  • Are you educating the customers on the best ways to service their boat?
    • The importance of proactive maintenance and care.
    • The best times to get work done to maximize time on the water.
    • How to schedule maintenance and what service will need to fix the boat (good information, picture/video, etc.).
    • Do you communicate with service advisors about customers who might benefit from looking at a different boat?

Service

  • Are you thinking about what the boat will need next and when the best time to do it would be every time you interact with a customer?
    • Are you keeping a tangible and visual schedule that the entire team can see?
    • Are you actively scheduling and marketing work for the slower months?
    • Are boats being prioritized and triaged within 48 hours of intake?
    • Are you closing out tickets and getting boats picked up quickly?

Parts

  • Are you making sure we have the right parts at the right time?
    • Does service know as soon as all parts are in for a job?
    • Are you tracking lost sales due to parts not being available?
    • Do you let the team know about backorders that could impact customers?

Lot/Marina

  • Are you improving efficiency and quality control?
    • Do you help keep the lot organized based on what boats will be needed next?
    • Are you looking every boat over as you pass it and alerting on any issues?

Show You Care

Understanding our customers and making sure they best understand how to enjoy boating is a mix of soft skills and hard skills. Empathy is key not only with our customers but also with our internal team and our interdepartmental relationships. The more we support each other, the better it is for everyone.

5 Steps to Take to Drive Boat Use that Leads to Customer Retention

  1. Clarify how to best do business with the other departments.
  2. Share helpful information with other team members as soon as it comes up.
  3. Talk through issues. Don’t talk about team members negatively. Work together when something comes up to fix issues and make processes and relationships stronger.
  4. Educate customers — either individually or by offering clinics to get them more comfortable with their boat and with boating.
  5. Make suggestions “Have you tried … ?” Chances are, you have some excellent insights to overcome barriers or to get your customers on the water more. Don’t wait for them to ask you. The more you educate them and share helpful tips that meet them where they currently are, the more you show that you really do care — not only about their business but about them.

Make an Impact — Drive Boat Use

By making intentional changes you can overcome some of the barriers to boating. Every time you connect with a customer, you have a chance to guide them toward greater confidence, joy and long-term engagement with recreational boating. Your genuine level of care has the potential to make a lasting impact, supporting not only their boating journey but also on the marine industry as a whole

About the Author

Drive Boat Use Valerie Ziebron
Valerie Ziebron, President of VRZ Consulting

Valerie Ziebron, President of VRZ Consulting, is a leading industry expert and top-rated speaker best known for her service acumen. Since starting VRZ Consulting in 1989 she has delivered thousands of presentations for dealers and OEMs to help marine professionals ‘flip the switch’ from reactive to proactive business practices. Her goal is to grow your profitability and customer loyalty while decreasing your stress. She is an educator and host for the Dealer Week 2025 Service & Parts Pathway held Dec. 7-10 in Tampa, Fla.