Texas Boating Bill Protects Consumers, Retailers

• Senate Bill 1267 Increases Transparency in Boat Transactions

MINNEAPOLIS, June 10, 2025 — The Marine Retailers Association of the Americas (MRAA), along with a coalition of recreational boating organizations, commends the state of Texas for enacting Senate Bill 1267, signed into law on May 27 by Gov. Greg Abbott. This bipartisan legislation, classified as “Uniform Certificate of Title for Vessels Act” (UCOTVA), makes important changes to Texas boat titling, registration and branding systems, ultimately delivering significant benefits to consumers, law enforcement, marine retailers and the industry at large.

Authored by Senator Carol Alvarado and sponsored in the House by Representative Cody Vasut, SB 1267 introduces comprehensive reforms to the Texas Parks and Wildlife Code. The bill aims to enhance transparency, combat fraud and streamline the process of buying and selling boats in Texas. To clarify, the provisions put forth in SB 1267 fall under UCOTVA. The recreational boating industry, National Association of State Boating Law Administrators (NASBLA) and the Uniform Law Commission (ULC) support this set of policy recommendations.

Furthermore, the policies will provide more protections for consumers and marine retailers, making it harder for bad actors to hide the vessel history and deter theft. Ultimately, this increases transparency in the marketplace. Texas is the seventh jurisdiction to enact UCOTVA provisions.

“The MRAA praises the passage of SB 1267 and commends Representative Vasut and Senator Alvarado for championing legislation that supports the recreational marine industry,” said Chad Tokowicz, MRAA Government Relations Manager. “It is our hope that the successful passage of SB 1267 in Texas will pave the way for other states to follow the lead and consider adopting UCOTVA to the benefit of their states recreational marine industry.”


Key Consumer Protections and Industry Enhancements in Texas Boating Bill — SB 1267:
  • Hull-Damaged Title Branding:
    • The law mandates that vessels with known hull damage be clearly branded as “Hull Damaged” on their titles. To clarify, the requirement applies to both private sellers and insurers and includes criminal penalties for noncompliance. Overall, it ensures that consumers are aware of serious issues before purchase. It helps them make informed decisions and reducing the risk of unknowingly buying unsafe or devalued vessels.
  • Accelerated Titling Process:
    • The timeframe for submitting a title application after a boat sale has been reduced from 45 days to 20 days. This change expedites ownership transfers and reduces opportunities for title fraud.
  • Electronic Titling and Records:
    • The Texas Parks and Wildlife Department (TPWD) is now authorized to issue and maintain electronic titles and ownership records. This modernization improves record accuracy and accessibility for consumers and law enforcement.
  • Enhanced Hull Identification Number (HIN) Enforcement:
    • The law strengthens regulations surrounding HINs, requiring inspections and proper documentation to prevent tampering and ensure accurate vessel identification.
Marine Industry Coalition

A recreational marine industry coalition, including the National Marine Manufacturers Association (NMMA), Boat History Report and the MRAA, supported SB 1267. The MRAA worked with the NMMA to ensure that legislators on key committees understood the benefits and implications of UCOTVA. We urged them to support the passage of the Texas boating bill and legislation. Click here to see our outreach.

Texas Boating Bill letter picture
The MRAA worked with the NMMA to ensure that legislators on key committees understood the benefits and implications of UCOTVA. We urged them to support the passage of the Texas boating bill and legislation in recent letter.

“The passage of SB 1267 marks an important victory for boaters, dealers and manufacturers across Texas,” said Emily Villanueva, NMMA Western Government Relations Manager. “By modernizing Texas’ titling and registration system, this legislation brings much-needed transparency, strengthens consumer protections and aligns with national best practices that benefit the entire recreational marine industry. We commend Senator Alvarado, Representative Vasut and the Texas Legislature for their leadership and are proud to have partnered with MRAA and other stakeholders to support this reform.”


A Focus on Boat History

The industry’s most trusted provider of pre-owned boat history reports, Boat History Report actively supported SB 1267. Its support is part of the broader effort to enhance transparency and consumer protection in boating.

Boat History Report was founded in 2005 to address the lack of reliable information in the used boat market. Grant Brooks, its founder, was frustrated with inconsistent and incomplete data when he searched for a boat. Today, Boat History Report compiles thousands of public and private data sources into comprehensive reports. The reports help buyers, sellers, lenders, insurers and regulators make more informed decisions.

An MRAA Platinum Partner Member, Boat History Report’s mission aligns closely with the objectives of SB 1267. It remains committed to promoting safer and more transparent boat transactions nationwide.

“This legislation is a significant step forward for boating safety and consumer protection in Texas,” said Caroline Mantel, Boat History Report Director of Business Development. “We applaud the Texas Legislature and Governor Abbott for enacting these reforms, which will serve as a model for other states seeking to enhance transparency and integrity in the boating industry.”

UCOTVA Momentum

The MRAA and industry partners are mobilizing to champion these policies as UCOTVA spreads to other states. Want to know more about UCOTVA or discover how you can make a difference? Want to take action on other MRAA advocacy priorities? Please reach out to MRAA Government Relations Manager, Chad Tokowicz, at Chad@mraa.com.

Why Marine Dealers Should Attend the American Boating Congress: Advocacy, Networking, Impact

By Liz Keener, MRAA Senior Director of Dealer Development

During the opening night dinner at the American Boating Congress, organizers invited first-time attendees to stand up. There were dealers, manufacturer representatives and industry suppliers who rose from their chairs — and, of course, me.

For 14 years, I had heard of this event — ABC — where the industry meets on Capitol Hill in Washington to learn, network and meet their congressional representatives. It always sounded like such an impactful event and I was eager to finally attend.

Why Marine Dealers Should Attend the American Boating Congress - MRAA
(From left) Matt Gruhn, MRAA President, Chris Butler, MRAA Board Member and Joe Lewis, MRAA Board Chair attended the 2025 American Boating Congress in Washington to share the voice of boat dealers.

Real Dealer Stories that Made an Impact

What I learned in my short visit to D.C. is every single one of us in the industry can make a difference by attending ABC, engaging in dealer advocacy, meeting with representatives and telling our story.

Akey theme shared throughout was sharing our story. If you don’t tell your story — the story of your business, your family, your employees, your product and your customers — your representatives won’t know how they can best represent you and support your business.

We started the first day by learning from Brett McGill of Marine Max and Bryan Redmond of Suntex Marinas. We also heard from manufacturers, staff from federal agencies and congressional offices, the National Marine Manufacturers Association (NMMA) team and an economist. Moreover, topics included regulation, the Sport Fish Restoration and Boating Trust Fund, new marine technology, modern manufacturing and more. Finally, the day ended with breakout sessions. It included a state update by the NMMA state government relations team, which touched on their collaborations with MRAA on state policy.

Can’t-Miss Opportunities

Between sessions, during lunch and at the BoatPAC reception, attendees could be heard discussing what they learned, the impact it had on them and what they’re experiencing in their own businesses during these uncertain economic times. BoatPAC, the federal political action committee of the recreational boating industry, promotes boat dealers’ business interests in Congress.

For the first-timers I talked to, it was eye-opening. And for many others in the room, ABC is a can’t-miss annual event.

ABC provides chances for attendees to network, get involved in marine industry advocacy in D.C., and opportunities for further work and collaboration. For example, just hours after meeting a Minnesota dealer at ABC, I connected him with Chad Tokowicz, MRAA Government Relations Manager. We got the dealer plugged into local issues impacting him.

Why Dealer Advocacy Matters in Washington

Another first-time dealer participant told me she sees the value in attending as a dealer and hopes more boat dealers will join her in Washington in the future. As the Senior Director of Dealer Development, I would love to see more dealers and MRAA members at ABC. Lawmakers need to hear from our side of the industry. They need to better understand the challenges and opportunities associated with marine retail. While ABC comes at a very busy time for many boat dealers, it is an incomparable opportunity to connect with both legislators and others within the industry.

I hope more dealers will attend the 2026 event, eager to storm the Hill with their stories and make federal lawmakers listen. The NMMA and its industry partners will host next year’s American Boating Congress from May 4-6 in Washington.

In the meantime, never hesitate to reach out to MRAA’s marine industry advocacy team. Should you have questions about attending ABC, what is happening in your state, or if you want to set up a meeting with your local elected official, Mike Sayre, MRAA Director of Government Relations, and Chad Tokowicz are excited to dig into any issue — big or small.

Black Boaters Summit Comes to 3 Cities this Summer

• MRAA Dealers Welcome to Participate

Now in its third year, Discover Boating’s partnership with the Black Boaters Summit is expanding to three vibrant markets. Each major city is home to a strong and growing Black boating community:

  • Detroit, MI – Riverside Marina on Saturday, June 14
  • New York, NY – Breezy Pointe Yacht Club on Thursday, June 19 (Juneteenth)
  • Washington, D.C. – The Yards Marina on Saturday, June 21

The Black Boaters Summit is an exclusive, RSVP-only lifestyle event designed to celebrate culture, community and the joy of boating. The Summit offers a relaxed, welcoming environment that fosters authentic engagement, unlike traditional sales-driven boat shows.

Attendees, many of whom are current boat owners, new enthusiasts or prospective buyers, will enjoy a full day of on-water activities and conversations about the boating lifestyle.

Black Boaters Summit - 2025
Save the date: 2025 Black Boaters Summit to make stops in Detroit, Washington, D.C. and New York.

Prospective buyers, and those looking to take the next step by first renting or chartering, will have the opportunity to RSVP for on-water boating experiences from 10 a.m. to 1 p.m. The day continues with a dynamic “Ask Me Anything” panel featuring boating professionals, complemented by live music, local food vendors, boating trivia and more.

Participating partners, including MRAA dealers, Carefree Boat Club and others, receive a 10′ x 10′ booth space. They can engage with attendees and showcase their products and services. Moreover, between 250 and 500 guests are anticipated at each location as well as numerous boaters whose vessels will be docked at the marinas or rafted nearby.

In short, this is a meaningful opportunity to connect with a passionate, fast-growing audience in a setting that prioritizes inclusion, experience and lifestyle. For more information, see the attached flyer or contact Kevin M. Williams (kwilliams@nmma.org).

Engage Customers, Encourage Boating

• Discover Boating Safe Boating Video Series — Empower boaters with confidence, safety and inspiration

Discover Boating, in collaboration with Progressive Insurance®, has launched a fresh wave of safety videos designed to build trust, encourage on-water confidence and support the long-term growth of recreational boating.

These five new videos are part of an ongoing commitment to make boating safer, more accessible and more rewarding for current and future boaters. As a boat dealer, you can use the content to engage customers, encourage boating, promote safety and boost retention.

How to File a Float Plan, No. 3 of the 2025 Discover Boating safe boating video series with Progressive Insurance, helps dealers engage customers and encourage boating and doing it safely.


2025 Safety Video Lineup

Prepare Your Boat for Boating Season — Help customers start smart. Help them learn how to inspect and ready a boat for a successful and safe season.

How to Boat Safely with Kids — Share these simple tips. They are tailored to young passengers and keep family outings safe and fun.

Use a Float Plan for Safety (Above) — Encourage the use of a float plan. Share how it can save lives on the water. This video tells them what it is, why it matters and how to use one.

Life Jacket Safety Essentials — Like boaters, life jackets come in various sizes, shapes and ages. Provide this video to your customers. It helps them know how to choose, wear and maintain life jackets for every rider in the family.

Boat Sound Signaling Devices — Boat sound signals are important to know and understand. Help your customers know what the signals mean and how to use them. Promote safety and compliance.

Why These Boat Safety Videos Matter

Each Discover Boating, powered by the NMMA and MRAA, boat safety series video supports key goals that benefit your customers — and your business. They are:

  • Builds confidence by making safety second nature
  • Positions boating as a welcoming lifestyle for all ages and experience levels
  • Turns curiosity into commitment, nurturing long-term participation and boat ownership
Engage Customers, Encourage Boating - Discover Boating Boating Safety Videos
The Discover Boating, in collaboration with Progressive Insurance®, boating safety videos are designed to build trust, encourage on-water confidence and support the long-term growth of recreational boating. (Discover Boating image)
How to Share:

These boat safety videos, which engage customers and encourage boating, are ready to embed, are easy to share and free to use from the Discover Boating Industry Resource Center or YouTube channel. Moreover, the videos, and the industry’s “See You Out Here” marketing campaign, are part of Discover Boating’s new PSA campaign. It is timed to match peak boating season and include messaging that encourages viewers to explore boating responsibly.

Use these videos in your:

  • Website resource sections
  • Email campaigns
  • Social media posts
  • Showroom displays

About Discover Boating
Discover Boating is your go-to resource for all things boating. We believe the water is a place of welcome, adventure, wellness and connection. We’re dedicated to helping you experience the joys of life on the water, advancing boater education, safety and conservation and sharing resources, advice, and stories from our community of boaters and boating experts.

Discover Boating serves as a comprehensive platform that effortlessly connects enthusiasts with the latest boat models, boat brands, trusted dealers, exciting events, boat rentals, boat clubs and thrilling on-water activities.

Tariff Policy & Cross-Border Marine Trade

• A Q&A with Kellen Friedlander, President, Great Lakes Marine

By Chad Tokowicz, MRAA Government Relations Manager

Rapidly shifting global trade policy is resulting in rising costs and supply chain disruptions. It’s ultimately creating uncertainty for boat dealers, especially those serving both recreational customers and public safety agencies. To explore these challenges, we spoke with Kellen Friedlander of Great Lakes Marine in Denver, Colo. Since 1976, his dealership has sold and serviced boats for the general public and also supplied critical patrol vessels to law enforcement, wildlife and emergency services agencies.

In this Q&A, Kellen shares how sudden tariff changes have delayed boat orders. How they have, strained relationships with overseas manufacturers. How they have complicated contracts with government agencies. His story reflects the broader impact trade policy has on dealers and the communities they serve.

Our conversation aims to spark dialogue, share real-world insight about tariff policy and cross-border marine trade. It will help you find clarity in uncertain times.

A Colorado Dealer’s Perspective

MRAA: Can you provide an overview of your business and your work with law enforcement or natural resource agencies?

Tariff Policy & Cross-Border Marine Trade - Kellen Friedlander
Kellen Friedlander, President, Great Lakes Marine

Friedlander: Great Lakes Marine is a Colorado-based marine dealer that was founded in 1976 and we both sell and service boats. While we sell and service recreational boats for the general boating public, we have supplied and maintained patrol boats for various agencies in Colorado since 1984. I have sold boats and engines to everyone from biologists to law enforcement, to public safety professionals of every description. This is a very important aspect of our business. We not only serve recreational boaters, but work closely with the various agencies and professionals who are tasked with keeping those recreational boaters safe while recreating on Colorado waterways.

Canada & Overseas Boat Manufacturing

How important is Canadian and overseas boat manufacturing to your business model, particularly when it comes to sourcing boats for public safety use?

Due to the longstanding relationships we have developed in Colorado, we have had the opportunity to work very closely with multiple agencies to help develop a brand-new patrol boat suited for the ever-changing needs of daily patrol. During this process, I contacted many boat builders in an effort to find one that would be willing to work with us to develop this new boat. After many conversations pertaining to the specifications needed, the company that we ended up working with on the project is a Canadian boat manufacturer. This company offered the best products and a willingness to customize the patrol boat for the needs of the agencies. And since then I have also used the same company to satisfy the needs of multiple other agencies in Colorado.

To be concise; this company is crucial to my ability to supply these agencies. At this time there are no American-made counterparts who can satisfy the requirements of the agencies in Colorado.

Custom Crafts

What types of boats or marine products are you typically importing from Canada or overseas for these agencies? What other work do you do in tandem with these agencies and how has this relationship changed over the years?

We are solely importing aluminum boats but the type of boat has varied dramatically from center console to landing craft. I work closely with many agencies including law enforcement, fire departments, fish and wildlife and many other emergency services providers. At Great Lakes Marine, we not only work to import these boats for Colorado agencies, but service and repair them as well. Working directly with the manufacturers to create custom crafts for Colorado agencies is a new evolution of our relationship within the state. It unfortunately may be threatened by current trade policies.

U.S. Trade Policies

Please compare how past and present U.S. trade policies impacted your ability to import boats from Canada or overseas.

The current policies have been very detrimental. I have contracts in place that were agreed upon before any of the different tariff rates were even proposed. Now my pricing has changed dramatically. This rapid shift in pricing is even more complex when dealing with a government agency. Unlike a consumer, who are also negatively impacted by market uncertainty and price spikes; government agencies simply cannot authorize an increase in how much they are spending.

In the case of working with the Colorado state agencies on their custom patrol boats, I had to bid on a competitive contract, a process the state utilizes to ensure they are getting the best priced products. The issue this presented is that I was not able to price in the tariffs when making my offer. The Trump Administration did not provide enough warning, or ramping up of the tariffs. And now that they are in place, my profit margin has been severely undercut on this deal.

Tariffs & Delays

Can you share any specific examples where uncertainty around tariffs has delayed or complicated an order for a client? What was the impact on your business? What was the impact on the natural resource/law enforcement agency?

One of the agencies I work with, Colorado Parks and Wildlife (CPW), has had three patrol boats on order since January of 2024. The Canadian company that I ordered the boats from stopped building boats for the U.S. for a period when the tariffs were announced and pushed all those boats out of production. I am still waiting for those boats to be built. Colorado Parks and Wildlife is still waiting for their new boats. Obviously this is a detriment to their ability to ensure public safety. CPW needs these new upgraded patrol boats to effectively keep recreational boaters safe on Colorado waterways.

Further adding to the issue is the fact that all of this is happening right before peak season. Now is the time for CPW and other agencies to be training and getting familiar with their new vessels and safety equipment before using it to save lives during peak boating season. Simply put, the timing couldn’t be worse.


Have these cross-border marine trade challenges affected your relationships with Canadian or overseas manufacturers? Or with the government agencies you serve?


Absolutely. Firstly, the relationship between my company and the Canadian company have been strained greatly as they are very unhappy with the policies. This strain has thereby also filtered down to my relationship with the agencies I deal with as I really have no good answers as to time frame or pricing of new boats. This is really putting everyone in a tough position, compromising long-standing international relationships and potentially limiting the ability for state agencies to engage in on-water-safety.

Flexibility & Adjustments

What adjustments or workarounds have you had to make — either operationally or financially — to keep fulfilling these critical contracts?


This is still to be determined as I have reached out to U.S. companies who are still unwilling to and/or unable to satisfy the requirements laid out in my purchase orders. While a goal of the Administration is to bring more manufacturing back into the U.S., the stark reality is that this will take a serious investment of time and money.


What changes in trade policy would you like to see to better support businesses like yours? And to support the public agencies you serve?

I think that it would be logical to make allowances for existing contracts that were made prior to changes in tariff rates. The tariff regime is making pre-existing deals simply unprofitable and unfair. I also think that exemptions for public safety and government purchases would make sense since those contracts usually are for longer. The money is locked in more than a private sale and done through a competitive bidding process. An exemption on these types of transactions would ensure that our law enforcement and public safety agencies are not hamstrung by the unintended externalities of international trade policy. They can continue to focus on what they do best – saving lives and helping people have fun on the water.

Marine Trade & Your Voice

Friedlander’s story underscores how tariff policy and cross-border marine trade are directly affecting dealers. And the public safety agencies they support. As the industry navigates these challenges, your voice and experience are more important than ever. Want to tell us about your experiences with tariffs? Take our survey here. Have questions or ready to dive into MRAA advocacy efforts? Email me at Chad@mraa.com.

IDS Launches Marine Division to Provide Specialized Expertise and Strategic Partnerships

For over 40 years, IDS has been a trusted DMS partner across the recreational industry, delivering unmatched transparency, integrity, and innovation. Drawing on that deep well of industry expertise, IDS Marine will focus entirely on the unique needs of marine dealerships, providing a unique consultative approach to client management and acting as a trusted partner to boat dealers.

IDS Marine is charting a course to provide:

  • Purpose-Built Solutions – Developing products and integrations specifically designed for the Marine industry.
  • Customer-First Service – Delivering industry-leading support and personalized attention.
  • A Dealer-Driven Approach – Ensuring your voice shapes our roadmap to help you streamline operations and maximize profitability.

“The launch of IDS Marine comes at a critical time when dealers are seeking more from their DMS partner,” says Marc Hertert, General Manager of IDS Marine. “They need a partner solely focused on the unique needs of marine dealerships—one that offers exceptional customer service along with unrivaled accounting and reporting capabilities.”

As IDS Marine begins this journey, the company is calling on marine dealers, OEMs, and technology partners to share their ideas, feedback, and integration requests to help shape the future of marine dealership management technology.

“Dealer feedback will play a vital role in guiding our path forward,” says Hertert. “Our success hinges on your success, and we’re committed to delivering solutions to streamline operations, strengthen customer relationships, and drive profitability.”

To learn more about how IDS Marine can be your dealership’s trusted partner, contact the IDS Marine sales team at ask@ids-marine.com or visit ids-astra.com/ids-marine.

About IDS Marine

Integrated Dealer Systems (IDS) is the leading provider of DMS solutions throughout the recreation industry. Trusted by thousands of dealers, IDS has set the standard for quality service and continuous innovation for more than 40 years. Backed by a team of dedicated professionals with strong marine industry partnerships, IDS Marine’s mission is to understand the unique challenges dealers face and deliver the tools and expertise needed to power their success.

IDS Marine is a proud Partner and Education Champion of the MRAA. Education Champions fuel the educational programming that the MRAA delivers through Dealer Week, MRAATraining.com, and other programs through which MRAA delivers content. Learn more about how your organization can Partner with the MRAA.

MJM Yachts Commits to Platinum Partner Membership

MINNEAPOLIS, May 29 – The Marine Retailers Association of the Americas (MRAA) is excited to announce MJM Yachts, a premier builder of luxury performance yachts, as its newest Platinum Partner. This partnership highlights MJM’s commitment to supporting marine retailers and advancing the boating lifestyle through innovation, dealer collaboration and premium customer experiences.

Platinum Partner

As a Platinum Partner, MJM Yachts joins a select group of industry leaders committed to supporting MRAA’s dealer development initiatives, educational programs and efforts to grow boating participation nationwide. Their partnership strengthens the association’s ability to equip marine retailers with the tools and insights needed to thrive in a competitive marketplace.

“At MJM, we believe that great boating experiences start with strong dealer relationships,” said Natascia Hatch, CEO of MJM Yachts. “Our partnership with MRAA is a natural extension of our values — to support those who support our customers and elevate the standards of the marine industry through innovation, performance and collaboration.”

Headquartered in Washington, N.C., MJM Yachts is a recognized leader in all-weather, all-conditions day and cruising yachts, utilizing advanced vacuum-infused, post-cured epoxy composite construction for unmatched strength, efficiency and speed. Combined with cutting-edge hull geometry, MJM delivers industry-leading stability, ride comfort and performance — providing boaters with an elevated experience and dealers with a product of lasting value and distinction.

“MJM Yachts is known for its commitment to quality, innovation and strong dealer relationships — all values that align perfectly with the MRAA’s mission,” says Freya Olsen, MRAA Senior Director of Engagement. “As a Platinum Partner Member, they bring a premium brand perspective and a collaborative spirit that will enrich our efforts to support and elevate the marine retail community.”

About MJM Yachts
MJM Yachts is a premier builder of luxury performance yachts located Washington, North Carolina, Known for its modern Carolina Downeast style and C5 Composite Construction Process, the company’s current model lineup includes the MJM 3, MJM 4, MJM 35 and MJM 42, designed by boaters for boaters. The company’s market-leading post-cured, epoxy-infusion composites process delivers all-conditions capability. Designed for all-weather comfort and effortless handling, MJM Yachts offer an uncompromised boating experience for owners who demand the best. For more information on the company and each model please visit MJMYachts.com.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

South Carolina’s Boat Tax Reform: A Victory for Boaters, Dealers and the Marine Industry

There is big news coming from South Carolina, as the state is one step closer to cutting the nation’s highest boat property tax. With an overwhelming 89-7 vote in the South Carolina House of Representatives, this reform effort has picked up serious momentum — and it’s a major victory for boaters, dealers and the entire marine industry. The proposed change brings more than just tax relief; it represents a push for clarity, fairness and economic growth that could ripple well beyond state lines.

A recently passed bill in the South Carolina House, H. 3858, proposes removing titling requirement for outboards while simultaneously lowering the personal property tax on recreational boats, effectively bundling boats and their motors as a single unit. This legislation addresses longstanding concerns about double taxation that has inflated the cost of boat ownership for South Carolina residents. This initiative, led by the South Carolina Boating and Fishing Alliance and supported by the MRAA and other national recreational boating trade associations, has garnered strong support from both lawmakers and Palmetto State Governor Henry McMaster, who has publicly endorsed efforts to reduce boat property taxes.

“Boating shouldn’t be out of reach for working families because of outdated and unfair tax structures,” said Gettys Brannon, President and CEO of the South Carolina Boating & Fishing Alliance. “H. 3858 takes direct aim at the nation’s highest boat tax, finally ending a system that punished everyday South Carolinians with double taxation. High taxes don’t just hurt wallets — they limit access to the water for working families. We look forward to working with the South Carolina Senate in January to deliver long-overdue tax relief and protect our state’s boating way of life.”

For years, South Carolina boat owners have faced the burden of being taxed separately for their boats and motors, leading to confusion and financial strain. The proposed legislation simplifies this process by consolidating the tax assessment, eliminating the issue of double taxation and ultimately lowering the tax rate. While the change won’t be retroactive, it lays the foundation for a fairer tax system moving forward and stands to benefit the entirety of South Carolina’s recreational boating industry.

“The MRAA is glad to see the positive reception of H.3858 among South Carolina Legislators and Governor McMaster,” said Chad Tokowicz, MRAA Government Relations Manager. “This support underscores the state’s commitment to their recreational boaters and anglers as well as the recreational marine businesses who call South Carolina home. This progress could not have been made without the leadership and partnership of the South Carolina Boating and Fishing Alliance (SCBFA), who shepherded this effort and led grassroots efforts to highlight the broad support for this provision among South Carolina recreational boating businesses.”

Governor McMaster’s endorsement of the bill, which has 60 co-sponsors, underscores the importance of this reform. By supporting the reduction of property taxes on recreational vessels, the state acknowledges the vital role that the recreational boating industry plays throughout the Palmetto State, fueling the outdoor recreation economy and boating and fishing culture. The recreational boating industry in South Carolina generates $6.5 billion in annual economic impact and supports more than 27,000 jobs at more than 600 businesses. This move is expected to boost boat sales, encourage tourism and support local businesses connected to the marine sector.

The Case for Change
South Carolina’s Boat Tax Reform letter

High personal property tax rates in South Carolina have long made boat ownership more expensive for everyday Americans. These costs add up — fuel, service, safety equipment, registration, and on top of it all, some of the highest personal property taxes in the region.

In testimony submitted to the South Carolina House Committee on Ways and Means, MRAA illustrated the scale of this burden using the example of a $70,000 South Carolina-built Sportsman Tournament 21 with a Yamaha F200XB outboard and trailer. In Bamberg County, S.C., the personal property tax would total $6,690.61 — $5,443 for the vessel and $1,247.61 for the outboard motor. By contrast, the same vessel would be taxed at:

  • $693 in Scotland County, North Carolina
  • $1,890 in Pittsylvania County, Virginia
  • $602.04 in Randolph County, Georgia
  • And not taxed at all in Florida, Alabama or Tennessee

This disparity puts South Carolina’s marine dealers at a competitive disadvantage and discourages boat purchases and ownership in the state, especially during uncertain economic conditions and softening consumer sentiment.

Our Role in Advocating for Change

The Marine Retailers Association of the Americas (MRAA) has been proud to stand at the forefront of this legislative effort, advocating on behalf of boaters, marine retailers and small businesses across the state. In collaboration with the South Carolina Boating and Fishing Alliance and other stakeholders, we have:

Our efforts ultimately culminated in the bill being favorably passed out of the South Carolina House and laid the groundwork to be favorable moved out of the Senate upon the reconvening of the legislative session January of 2026.

Looking Ahead — The Palmetto State & Beyond

As H. 3858 moves to the Senate for further consideration, the MRAA remains committed to seeing this critical reform enacted. This legislation represents a significant opportunity to improve tax fairness, grow the state’s marine economy and create better access to boating for Americans who call the Palmetto State home.

We thank the South Carolina House for recognizing the need for change and urge the Senate to move quickly in support of H. 3858. The MRAA stands ready to continue advocating for fair, effective policies that strengthen recreational boating in the Palmetto State and beyond. Should you have any questions about our efforts to bolster the recreational marine industry South Carolina, or across the nation, please do not hesitate to reach out to Chad Tokowicz, MRAA Government Relations Manager, at Chad@mraa.com.

MRAA Speaks Out Against Key Ban in Minnesota

In 2023, Minnesota legislators passed a ban on consumer products with certain levels of lead and cadmium, including jewelry, toys, cosmetics, kitchenware and art supplies. The law also included keys. With the ban set to take effect, many businesses are in a difficult position since workable alternatives are not available or commercially viable at this time. They must use keys that manufacturers traditionally make from brass with small amounts of lead for strength.

Transitioning to new materials, particularly ones that must meet the performance, durability and corrosion resistance standards needed on boats, takes time.  Additionally, boat dealers need replacement keys to remain compatible with the existing fleet of hundreds of thousands of boats in Minnesota. To avoid premature wear, the materials used in keys and the pins inside of locks must be made of similar materials. If not, it could prove disastrous if it leads to a failure while on the water.

MRAA Joins Coalition, Advocates for Boat Dealers

Last week, a coalition of stakeholders representing the security industry, auto dealers, marine retailers, hardware stores and more gathered at the Minnesota State Capitol. They advocated for an exemption for keys, a change to mirror the standards in California (which are less stringent), or at least an extension to allow more time to comply with the law. The coalition acknowledged the laudable public health intent of the law but urged lawmakers to address the unintended consequences of the ban before it caused harm to Minnesota businesses and consumers.

Realistically, it was noted, national lock makers were more likely to stop distributing their products in Minnesota rather than completely retool their production process — assuming that was even possible — based on a single state law. If enforced, boat dealers would have no legal way of providing replacement keys to customers, rendering their boats useless. Dealers would be subject to fines for simply providing a replacement key similar to the ones that exist in every home in the United States.

Mike Davin - MRAA Speaks Out Against Key Ban in Minnesota
Mike Davin, MRAA Vice President of Industry Relations

Fortunately, lawmakers from both parties in the Minnesota State Legislature attended to show their support. Mike Davin, MRAA Vice President of Industry Relations, spoke to the assembled press to share boat dealers’ concerns.

“We strongly support bipartisan efforts to exempt keys and key fobs from the current ban,” said Davin. “An exemption would allow manufacturers to maintain high-quality, safe products while avoiding unnecessary financial strain.”

Furthermore, Dave Briggs, an MRAA Member and Owner and General Manager of Wayzata Marine, authored an op-ed article which was ran in the Minnesota Reformer. In his piece Briggs highlighted the implications for his business while urging the Minnesota Legislature to prioritize passing language that will fix this issue this session.

MRAA Advocacy & You

MRAA’s Advocacy Team is actively monitoring legislative activities in all 50 states. When issues arise that have the potential to affect boat dealers, we speak up on behalf of our members. If you have regulatory issues affecting your dealership, reach out to MRAA Government Relations Manager Chad Tokowicz at chad@mraa.com.

Why Boat Sales Follow-Up Wins More Buyers

Let’s say you’re in the market for a new SUV – a big investment these days. You’re torn between two models from two different dealerships. They seem similar from the looks, performance, price and test drive.

The salesperson at one dealership has called to check on you since your visit – “What questions do you have?” He texted and asked how your weekend was, taking the kids to the cabin. He continued to ask, “Where are you driving to next?” The other salesperson? Crickets. You haven’t heard a thing.

Which person are you likely to buy from?

The one who cares enough to know about you and your situation and why you need the bigger vehicle (that ride to the cabin was cramped), or the one who seems to care less if you return to buy?

Touchpoints & Rapport

Our boat buyers are thinking the same. And boat sales follow-up is especially delicate due to how many prospects don’t buy on the first visit.

During the pandemic, dealers shifted quickly from nurturing prospects to closing fast and keeping customers engaged while waiting on inventory. But now, the buying cycle has stretched again – and follow-up needs to return to the forefront of the sales strategy.

Rebuilding the Follow-Up Mindset After COVID

It’s time to flip the follow-up process back to support the 187-day buying cycle we were managing pre-pandemic. If you want to outperform the competition and become the top salesperson at your dealership – or even in your market – you must “Get Real about Follow-Up or Get Gone”, says Jordon Schoolmeester, a top-rated Dealer Week educator.

How to Structure an Effective Follow-Up Strategy

Boat sales follow-up is not a linear process. It involves multiple touchpoints through multiple channels: return visits, phone calls, emails, and texts (with permission).

Your goal is to stay top-of-mind and build trust. Most boats don’t sell themselves – and if your dealership isn’t visible or persistent, buyers will move on.

Tactics for Modern Pre-Sale Follow-Up

One simple message or call can make all the difference. Thank your prospect for visiting. Send a link back to their dream boat. Call the next day to continue the conversation and answer new questions.

Your follow-up should always:

  • Be timely and personalized
  • Mix communication methods
  • Move the sale forward without being pushy

And yes, even a classic letter can help you stand out.

Your CRM is Only as Good as What You Put In

Update your CRM immediately after each interaction. Note what you learned, what the next step is, and when to follow up again.

Without this, your follow-up process becomes guesswork – and great prospects fall through the cracks.

Don’t Ghost Your Buyers – Follow Up Every Time

Boat sales follow-up is a foundational part of the sales process. It’s how you build relationships, nurture trust, and stay in a customer’s line of sight until they’re ready to buy.

Make it part of your culture, and your team will reap the benefits in both sales volume and customer loyalty.

And make sure you’re following up with every prospect, every time. The Fortune is in the Follow-up!

MRAA Resources to Support Your Sales Strategy

Editor’s note: this article was originally published in 2023 and has been updated as of May 2025.