Pin-Up Marketing Joins as MRAA Platinum Partner

MINNEAPOLIS, Oct. 3 – The Marine Retailers Association of the Americas (MRAA) announces that Pin-Up Marketing has strengthened its support of the marine industry by becoming a Platinum Partner Member. This premier level of partnership highlights Pin-Up Marketing’s dedication to helping dealers succeed, enhancing customer connections and fostering growth across the recreational boating industry.

“Our roots are in the dealerships, and we know firsthand the challenges marine dealers face in today’s competitive landscape” said Michele Howard, Co-Owner of Pin-Up Marketing. “By stepping into this role as a Platinum Member, we’re doubling down on our commitment to provide the tools, expertise, and marketing solutions that drive real results for the marine industry.”

Platinum Partner

Headquartered in Kansas City, Mo., Pin-Up Marketing is a leading creative marketing agency specializing in brand strategy, digital marketing and custom campaigns tailored for the marine and outdoor recreation industries. By helping dealers and manufacturers maximize visibility and connect with customers in meaningful ways, Pin-Up Marketing provides tools and strategies that fuel long-term growth.
“Becoming a Platinum Member of MRAA is an incredible honor for our team” said Julie Shaw, Co-Owner of Pin-Up Marketing. “We’re passionate about helping marine businesses grown through innovative digital strategies and this partnership allows us to further support dealers and retailers on a larger scale.

Through its Platinum-level partnership with MRAA, Pin-Up Marketing demonstrates its dedication to dealer success by supporting key initiatives, educational programs, and industry-wide resources. Moreover, this collaboration reflects the company’s mission to elevate the boating lifestyle while equipping marine retailers with the marketing expertise needed to thrive in today’s competitive environment.

“Pin-Up Marketing’s creative expertise makes them an exciting addition to the MRAA Partner network,” said Liz Keener, MRAA Senior Director of Dealer Development. “We’re eager to see the ways their fresh ideas and marketing solutions will benefit dealers across the industry.”

About Pin-Up Marketing

Headquartered in Kansas City, Missouri, Pin-Up Marketing is a leading creative marketing agency specializing in brand strategy, digital marketing, website development and management, and custom campaigns tailored for the marine and outdoor recreation industries. By helping dealers and manufacturers maximize visibility and connect with customers in meaningful ways, Pin-Up Marketing provides tools and strategies that fuel long-term growth.

Founded in 2012, Pin-Up Marketing is a full-service creative agency that helps businesses grow through brand strategy, digital marketing, website development and management, and custom campaigns designed to deliver measurable results. Learn more at https://www.pinupmarketing.com.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

De Antonio Yachts Commits to Platinum Partner Membership

MINNEAPOLIS, Sept. 30– The Marine Retailers Association of the Americas (MRAA) announces that De Antonio Yachts has expanded its support of the marine industry by joining as a Platinum Partner Member. This elevated level of partnership reflects De Antonio Yachts’ strong commitment to dealer success, customer satisfaction and the advancement of the recreational boating industry.

Platinum Partner

Headquartered in Barcelona, Spain, De Antonio Yachts is one of the fastest growing yacht brands in Europe, recognized for sleek styling, hidden outboard engines and an unmatched blend of performance and comfort. The company has earned multiple European design awards and rapidly expanded its presence across international markets, supported by a growing global dealer network.

“One of the fastest growing brands in Europe is looking for the best dealers in the U.S.,” said Yann Salez, Director of Sales for USA and Canada at De Antonio Yachts. “By partnering with MRAA, we aim to strengthen our dealer network, deliver innovative products to American boaters and support our partners with resources that drive success.”

By partnering with MRAA at the Platinum level, De Antonio Yachts underscores its dedication to fostering innovation, supporting dealers with valuable resources and investing in initiatives that elevate the boating lifestyle. This partnership demonstrates the brand’s leadership in helping shape a stronger future for the entire marine industry.

“We are thrilled to welcome De Antonio Yachts to Dealer Week,” said Liz Keener, Senior Director of Dealer Development of the MRAA. “Their innovative approach to yacht design brings an exciting energy to the show, and we look forward to connecting them with our network of dealers.”

About De Antonio Yachts

Founded in 2012 in Barcelona, Spain, De Antonio Yachts has redefined the yacht market with its award-winning designs that combine hidden outboard engines, sleek lines, and superior comfort. Known for innovation, sustainability, and performance, De Antonio Yachts delivers unforgettable boating experiences while supporting dealers with products that capture strong demand worldwide. Learn more at https://www.deantonioyachts.com.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us

Four New Partner Members Join MRAA

MINNEAPOLIS, August 31, 2025 — The Marine Retailers Association of the Americas (MRAA) proudly welcomes Alumacraft, Liqui Moly Marine, SpeedPro Norcross and WRS Consultants as its newest Partner Members.

MRAA Partner Member

By joining as Partner Members, these companies showcase their dedication to the growth and success of the marine industry. Through alignment with MRAA’s mission and programs, they contribute to expanding dealer resources, enhancing industry education and delivering lasting benefits for the entire marine business community.

  • Alumacraft (St. Peter, Minn.) is a trusted name in aluminum fishing boats, known for blending innovative design with lasting durability. With a focus on performance, reliability and family-friendly features, Alumacraft continues to empower anglers and dealers with products that deliver memorable on-water experiences.
  • Liqui Moly Marine (Ulm, Germany) is recognized worldwide for its premium lubricants and additives. With advanced formulations designed specifically for the marine environment, Liqui Moly Marine provides dealers and boaters with solutions that enhance performance, extend engine life and improve reliability on the water.
  • SpeedPro Norcross (Norcross, Ga.) specializes in high-quality, large-format printing and visual communications. By delivering impactful signage, graphics and branded materials, SpeedPro Norcross equips marine businesses with the tools they need to stand out, attract attention and create lasting impressions.
  • WRS Consultants (San Antonio, Texas) offers expert business consulting services tailored to the marine industry. With a focus on strategy, operations and long-term growth, WRS Consultants helps dealers and marine businesses strengthen their foundations, optimize performance and achieve sustainable success.

“We’re excited to have these four companies join us as Standard Partners,” says Liz Keener, MRAA Senior Director of Dealer Development, “These partnerships help strengthen our community and provides even more resources and opportunities for our dealers.”

Additionally, dealer members are encouraged to explore the list of companies that actively support the MRAA across four partnership levels. View the full list.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Anchoring Interest: How Discover Boating Attracts Future Enthusiasts

The National Marine Manufacturers Association (NMMA) recently shared a story about the Discover Boating Public Service Announcement (PSA) campaign and how it continues to build momentum and public interest for recreational boating.

Women on the bow of a boat on the water
Use industry content and messaging to share with new audiences that boating is safe, fun, healthy and accessible. Image by Discover Boating

Here are three key takeaways marine dealers like you should understand about the initiative, which highlights the fun, accessibility and safety in boating, and inspires new, diverse audiences and future boaters, and contributes to industry awareness and long-term growth.

1. Cost-Efficient PSAs Expand Reach & Build Trust Before Purchase

    The NMMA article mentions “donated airtime achieving a wide reach without a traditional advertising spend.” That valuable airtime on major networks and streaming centers helps spread the exposure without burdening individual businesses or dealers to attain media buys. For dealers, this marketing lift builds momentum and messaging within the industry and market — with its boating is safe, fun, healthy and accessible language — creating avenues for customer to connect with dealerships through showroom visits, events and demo days.

    Hot tip: Track the PSAs airing in your market and facilitate a customized message that speaks to not only your local buyers but also builds specific awareness on your brand.

    2. Message Clarity & Sharing Boating Benefits Help Outweigh Barriers to Entry

    The PSAs — which feature the Boating Safety Basics Video Series, Presented with Progressive and support the industry’s “See You Out Here” marketing campaign — strive to showcase boating as accessible, safe and welcoming so consumers who have never considered it see it as more than glamorous and exclusive entertainment.

    That’s an essential aspect to understand, as costs, complexity and lack of knowledge can make many prospective boaters feel overwhelmed. The PSAs help make boat use and ownership seem very achievable. When the messaging reinforces inclusivity, operational guidance and safety and boater education, it results in more people viewing recreational boating as a viable option.

    Hot tip: Focus on education, offering transparent and pressure-free sales experiences when engaging customers. Consider local marketing that includes specialized events and packages for those new to boating.

    3. Integrate Your Local Marketing with PSA / Discover Boating Content

    Discover Boating, powered by the NMMA and MRAA, offers content for the general public and a Dealer Locator Tool at www.discoverboating.com. Moreover, industry stakeholders — of which your dealership resides — are encouraged to incorporate the Discover Boating PSA videos and content in their showrooms, websites, social media and emails. The Discover Boating B2B site provides you with those resources to educate and engage. Combining the professional messaging with your own touchpoints and expertise helps to reinforce your credibility, consistency and approachability. Additionally, you don’t have to create a budget or produce everything on your own when a proven concept already exists to help you enhance your recreational boating messaging — especially to first-time boaters. 

    Hot tip: Collect and integrate the PSAs and resources in your website, social media channels and your showroom. Share safety videos on your website under “boater education & resources.” Use the content in email nurture campaigns with prospects and new owners. Ultimately, maintain consistent messaging so your shared content matches the Discover Boating content.

    Grab & Go — Video Sharing Checklist

    1. Browse & select video(s): Go to the Discover Boating B2B toolkit and videos page. Choose videos most relevant to your market, audience or seasonal needs (safety, boating tips, family boating, local waterways, etc.).
    2. Decide on usage mode: Decide whether to download, embed or share the YouTube link. Download gives you the file to repost; embed inserts into websites; share link is simplest for social.
    3. Copy embed code: Copy the embed code to save the video file locally or copy HTML for webpages.
    4. Tailor the video post text (caption): Write a caption that highlights your region & expertise. Include a hook, local detail, CTA and relevant hashtags.
    5. Upload or post on chosen platform(s): YouTube: Upload with title, description, tags. Facebook/Instagram/LinkedIn: Upload video file or share link with your caption. Stories/Reels: use snippets (15-30 sec).
    6. Add contextual links or CTAs: Include website, landing page or offer link in the description/post body.
    7. Schedule or publish at optimal times: Post when your audience is most active (weekends, evenings, mornings). Use social insights to guide timing.
    8. Promote / amplify the post: Boost locally with ads, share in local boating groups, cross-post to email or website.
    9. Monitor engagement & respond: Track views, likes, comments, shares. Reply promptly to engage with prospects.
    10. Repeat with variation: Post different video types (safety, family, destinations). Rotate hooks and CTAs. Use metrics to refine strategy.
    Family and friends on a pontoon boat ride
    Creating boating events for your prospects and their families helps them connect emotionally to the boating lifestyle. Image by Discover Boating.

    Content That Engages & Avoids Push Selling

    Education-driven marketing teaches and promotes boating without the pressure of buying, helping more people consider it. Prioritizing safety and supplying proper boating instruction reduces the pressure to buy and allows prospective boaters a chance to learn first and emotionally connect through visualization or on an actual boat ride or demo with you. This opportunity lets you connect locally and is your dealership’s chance to become a trusted guide for new boaters.

    Read: “Discover Boating’s PSA Campaign Builds Momentum and Public Interest”

    MRAA Launches Sales Leadership Certification for Marine Dealerships

    MINNEAPOLIS, October 1, 2025 – The Marine Retailers Association of the Americas (MRAA) announces the official opening of its latest Position-Specific Certification: Sales Leadership Certification. Sales Leadership Certification (SLC) is a self-paced online training program that teaches marine dealership sales leaders how to coach, motivate and lead high-performing teams.

    “We are thrilled to announce the launch of our Sales Leadership Certification. Deliberately crafted with direct feedback from dealers – the stakeholders who benefit most – this program is purpose-built to transform sales managers into exceptional leaders,” says Stevie Cook, MRAA Certification Manager, “By equipping them with mastery in coaching, process and communication; Sales Leadership Certification will improve both current performance and strengthen dealerships to handle whatever comes next.”

    Sales Leadership Certification Deliverables:

    • Leadership over management: practical frameworks to coach, motivate and lead day-to-day sales execution.
    • Self-paced learning: flexible modules that fit the realities of dealership schedules.
    • Tools & techniques: skills, templates and processes for leading a diverse sales team.
    • Career mobility: a clear pathway for sales professionals ready to step into leadership.

    Who Should Enroll?

    The MRAA recommends SLC enrollment to general managers, sales leaders and owners seeking to sharpen leadership impact, as well as any sales professional who wants a recognized step toward a leadership role.

    “The Sales Leadership Certification was designed to give marine sales leaders a clear pathway to elevate their skills, inspire their teams and strengthen dealership performance,” says Bernie DeGraw, MRAA Senior Education Developer, “By focusing on practical tools and proven processes, this program empowers leaders to create long-term success for both their dealerships and their customers.”

    Program Details:

    • Self-paced online portal: Access modules anytime to complete the certification at your own pace (within the 90-day timeframe after enrollment).
    • Printed workbook / study guide: A physical workbook will be mailed to you to reinforce learning and assist with exam prep.
    • Open-book online exam: Complete an open-book final assessment to validate your knowledge and skills.
    • Digital credentials upon passing: Earn online credentials recognizing your certification; suitable for LinkedIn, resumes, employer verification and more.
    Sales Leadership Certification Logo

    Pricing & Availability

    Sales Leadership Certification is now open and self-paced. Member and non-member pricing is available, with limited promotional savings exclusive to MRAA Certified Dealers.

    Learn more about SLC
    Enroll in SLC

    About the Marine Retailers Association of the Americas

    At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit mraa.com or contact us at 763-315-8043.

    Advocacy Session to Address State and Local Wake Regulations

    • Facing the Next Wave: How Dealer Action Protects Access and Your Bottom Line

    MINNEAPOLIS, September 22, 2025 — Recreational boating activities, including wake surfing, face scrutiny across the country. Proposed regulations threaten to restrict access to waterways and limit where and how your customers can enjoy their time on the water. To address this urgent issue, the Water Sports Industry Association (WSIA) and the Marine Retailers Association of the Americas (MRAA) will host a public session, “Facing the Next Wave: How Dealer Action Protects Access and Your Bottom Line,” on Sunday, Dec. 7, 2025 during the opening day of the Dealer Week Conference & Expo at the Tampa Convention Center in Florida.

    This advocacy session will highlight:

    • Hot spots for restrictions on boating access
    • How restrictions can directly impact your business, from boat sales to service revenue
    • How dealer advocacy it is essential to preserving waterway access and protecting the recreational boating lifestyle


    About Dealer Week 2025 Advocacy Session

    The WSIA serves as the nation’s leading advocate for the towed water sports industry, developing best practices, maintaining waterway access rights, promoting safety and driving sustainable growth. The Association’s Wake Responsibly campaign educates boaters across the country on safe, respectful boating practices. MRAA, which believes the strength of the marine industry begins and ends with the success of dealerships, is hosting the session as part of its annual Dealer Week Conference & Expo to highlight its partnership with WSIA on this important issue.

    Furthermore, this focused session will not only raise awareness but also equip dealers with tools to defend their business and customers from restrictive policies.

    “I am motivated by this new session and partnership with the WSIA as dealer engagement on this issue is crucial to ensuring access for your customers,” said Chad Tokowicz, MRAA Government Relations Manager. “If you sell wake boats, wake surfing is big in your area or you simply want to learn how the MRAA works with the WSIA to protect boating access, I encourage you to come to Dealer Week and attend this important session!”

    MRAA Advocacy Efforts

    The MRAA advocacy team is on the front lines of state and local policy discussions and works closely with WSIA to protect boating rights. Towed water sports have been under greater scrutiny in recent years with the rise in popularity of wake surfing — similar to scrutiny over personal watercraft in the early 2000s.

    “As the industry continues to address threats to boating access around the country, I am thrilled to join WSIA at Dealer Week to inform and educate dealers on what the industry is doing to protect their bottom line and how their involvement is a critical part of those efforts,” said Mike Sayre, MRAA Director of Government Relations. “Whether it is a local association threatening a ban on a single lake or a statewide proposal to drastically restrict wake surfing, we need members to be our grassroots champions.”

    MRAA advocacy session

    WSIA Advocacy Efforts

    WSIA has been closely monitoring these discussions in states around the nation while advocating on behalf of boat dealers and their customers.

    WSIA Wake Responsibly

    “Dealers have a critical role to play in both protecting boating rights and in educating consumers on responsible boating practices,” said Lee Gatts, Vice President of Government Relations for WSIA. “This session will help arm dealers with the tools they need to serve as effective grassroots advocates in their own communities. Our advocacy efforts are most effective when the entire recreational boating community speaks with a unified voice, message and strategy. I’m grateful to MRAA for the invitation to be part of this important discussion.”

    Register for Dealer Week

    Dealer Week is the largest dealer-focused event in North America. It delivers education and resources across three key pathways: leadership, sales & marketing and service & parts. The conference draws dealers, manufacturers and industry partners together to prepare for what’s ahead in marine retail. Moreover, it delivers a perfect platform to unite marine retailers around this issues.

    Join MRAA and WSIA in this joint marine advocacy session to learn how you can get engaged and how your voice can make a difference. This meeting is open to all dealers who attend Dealer Week 2025. To register you and your team, Visit www.dealerweek.com to register your and your team and learn more.

    About the Water Sports Industry Association

    The nonprofit Water Sports Industry Association (WSIA) is the leading advocate for the towed water sports industry. WSIA develops best practices, maintains waterway access rights, educates participants, promotes safety, and facilitates sustainable industry growth. For more information, visit https://wsia.net/ or call 407-835-1363.

    About the Marine Retailers Association of the Americas

    At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

    Seattle Boat Company Begins Lake Tapps Marina Rebuild 

    • Temporary services in place while construction transforms marina for 2026 boating season

    Lake Tapps, WA – September 17, 2025

    Seattle Boat Company announced it has officially begun the long-anticipated rebuild of its Lake Tapps Marina, a full renovation project designed to bring modernized facilities and improved customer amenities to the popular Lake Tapps boating hub. While construction is underway, Seattle Boat is continuing to serve customers through temporary operations and complimentary valet service to its Kent facility.

    • Seattle Boat Company Lake Tapps Marina render

    The Lake Tapps Marina rebuild marks a major investment in the boating community, with upgrades that will enhance both customer experience and long-term capacity. Planned improvements include a showroom, expanded service and storage capacity, a membership-only Boat Club to bring boating access to more Lake Tapps residents and the beloved Big Swell Proshop. A limited number of SkyLaunch spots will also be available, along with a fuel dock operating for approved users. Details of the project, along with photos and progress updates, are available at go.seattleboat.com/laketappsrebuild.

    During construction, Seattle Boat Company — an MRAA Member and Certified Dealership — is keeping customer service at the forefront by offering free valet transport for boat servicing to its Kent location and ensuring the same familiar Lake Tapps team remains available by phone, text and email.

    “We know how important Lake Tapps is to our boating families, and this rebuild represents our commitment to making it even better,” said JeffBohling, Co-President of Seattle Boat Company. “In the meantime, our customers can continue to expect the same level of care and support from our team throughout construction.”

    About Seattle Boat Company

    Seattle Boat Company is a family-owned and locally operated business that has been part of the Pacific Northwest boating community since 1984. With multiple marina locations in Seattle and Bellevue, plus sister dealerships in Lake Chelan and Idaho, we serve families across the region with boat sales, service, storage, fuel docks, wet and dry marina slips, a boat club, watersports gear and pro shops, and on-water dining. Our dedicated team takes pride in helping families and friends create fun and memorable experiences on the water, with a focus on service, community, and accessibility. Learn more at www.seattleboat.com.


    • Media Contact: Sara Mae Grim, Director of Marketing Seattle Boat Company, sgrim@seattleboat.com; 206-633-2628 (Ext.1100) 

    Learn more about MRAA Membership.

    Priority One Announces Integration with Lightspeed’s DMS 

    MRAA Partner news: Dealers can instantly connect customers with Priority One using the Lightspeed platform

    St. Petersburg, FL (September 18, 2025) – Priority One Financial Services, a virtual F&I company for marine, RV, trailer and equipment dealers, recently announced an integration with Lightspeed dealer management system. Dealers can now instantly connect customers with Priority One using the Lightspeed platform while adding privacy and security.

    Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting and CRM. From small, independent dealerships to large, multi-store dealer groups — and everyone in between — Lightspeed offers scalable solutions to fit every business.

    MRAA Partner integration

    The integration expedites the time it takes to apply for financing by pre-populating customer information from Lightspeed. It also reduces duplicate entry for the dealer and syncs funding details to improve reporting within both platforms. 

    Dealer Efficiency

    “Connecting customers with financing has never been easier,” said Nicole Armstrong, VP of Corporate Initiatives. “The modern dealer needs efficiency, which is why Priority One integrates with all the essential platforms that dealers use. This Lightspeed collaboration saves time, improves communication and delivers a smooth experience from start to finish.” 

    To get started:

    1. Call your Priority One Dealer Account Executive or navigate to the Lightspeed subscriptions page
    2. Find the Priority One F&I integration and click “Sign Up.” 

    Dealers not currently with Lightspeed can get a customized quote and see how Lightspeed can help elevate your business by visiting https://www.lightspeeddms.com/request-a-demo/. 

    ### 

    Priority One Financial Services prequalification for customers

    About Priority One Financial Services, Inc. 
    Founded in 1987, Priority One Financial Services, Inc. offers virtual finance and insurance solutions for marine, RV, trailer, powersports, park model and equipment dealers. A division of Forest River, a Berkshire Hathaway company, Priority One provides full-service retail financing to customers through industry-leading technology and award-winning service. 

    Headquartered in Saint Petersburg, Fla., the six-time Tampa Bay“Top Workplace”honoree also owns and operates Priority One Equipment Finance and Veritas Insurance Group.  

    For more, visit p1fs.com. 

    Marketing & Press Inquiries: 
    marketing@p1fs.com 

    Lightspeed

    About Lightspeed  
    Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the RV, Marine, Trailer, Powersports, Outdoor Power Equipment (OPE), and Golf Car industries. Uniquely designed by dealers—for dealers—Lightspeed streamlines operations through ease of use and provides critical information to better serve customers.  

    For over 40 years, Lightspeed has empowered 4,500+ dealers across North America with the tools and technology they need to grow their business and increase profitability by selling more units, service, and parts—all while creating a more streamlined customer experience.  

    For more information, visit www.lightspeeddms.com. 

    Learn more about becoming an MRAA Partner.

    Meet Trucordia Marine

    Trucordia Marine — The New Name Behind the Coverage Solutions You Trust

    After more than four decades of serving the recreational marine industry, Belter Insurance Agency has officially rebranded as Trucordia Marine — now joined by Boater’s Insurance Agency (BIA), a nationally recognized name in retail boat and yacht coverage solutions. Together, we’ve united under one brand: Trucordia Marine. This name reflects our shared commitment to integrity, collaboration and service across both the commercial and retail sides of the boating world.

    Truordia Marine rebranded logo

    As part of Trucordia’s bold vision for growth, this rebrand strengthens our ability to deliver more solutions and support while staying true to the values that have guided us for decades,

    Same Team, Same Experience — Now With More to Offer

    As Trucordia Marine, you’ll continue working with the same trusted team you’ve relied on for years, delivering the dedicated service you’ve come to expect. We’re also bringing you more—expanding our solutions and capabilities to better support your business:

    • Expanded retail solutions to help your customers get on-the-spot boat and trailer coverage solutions, so they’re protected and loan-ready before leaving your lot.
    • Tailored commercial programs for boat dealers, marinas, rental fleets, ski schools and more — built on decades of marine industry experience.
    • Smarter technology and faster service with streamlined quoting, policy management and claims support.
    • Greater scale and carrier access through Trucordia’s $8B+ in premium volume and 140+ locations, unlocking stronger relationships and cost-effective solutions.

    We are excited about this next step in our journey as we leverage our unmatched combination of people, tools and solutions to create unrivaled opportunities and deliver exceptional experiences. Continue to visit us online at belterinsurance.com until our new website launches later this year.

    About Trucordia
    Trucordia is the group name for a top 20 U.S. insurance brokerage. The Trucordia companies offer a broad array of commercial and personal lines, life and health, and employee benefits insurance solutions. For more information, visit trucordia.com.

    Learn more about becoming an MRAA Partner.

    Boat Smart from the Start

    • BoatUS Foundation and United States Coast Guard Boating Safety Toolkit

    Despite the recreational boating season beginning to wind down, the safety of your customers and others on the water should still be of the utmost importance.

    Boating Education — Boater Safety

    As summer begins to change into fall, colder water and changing weather patterns may put your customers in situations that emphasize the importance of recreational boating safety. The MRAA is proud to share with you the “Before You Boat Toolkit,” created by the BoatUS Foundation and the United States Coast Guard. Marine dealers can use this partner toolkit to amplify Before You Boat, a national safety campaign that delivers boating education in an accessible, engaging and essential way.

    Boating Safety Toolkit
    The BoatUS Foundation and the United States Coast Guard created the “Before You Boat Toolkit” — part of a national boating safety campaign — to help industry stakeholders share accessible, essential boating education and safety resources.

    Inside you’ll find ready-to-use newsletter copy and links to downloadable social media assets to help you spread the word with ease. To access the toolkit, simply click here.

    Toolkit Assets

    The toolkit features a variety of ready-to-go assets like newsletters, social media posts and video assets. The MRAA recommends you make use of these assets and encourage your customers to lean into recreational boating safety, as this will help ensure that their time on the water stays safe and fun. The MRAA encourages recreational boating safety in the policy arena, but keeping boaters safe on the water is an all-hands-on-deck effort.

    Have questions for the MRAA Advocacy team? Reach out to me at chad@mraa.com.