Your Voice Moves the Needle – Help Stop Imposter Schemes!

Fraud and impersonation scams are a growing problem with increasing frequency and greater levels of sophistication. Unfortunately, due to the pervasive nature of these scams some of our very own MRAA members and staff have fallen victims to these scams. These impersonation scams manifest themselves a wide-range range of ways, from someone texting you impersonating the CEO of your company, to a bad actor pretending to be from the MRAA, they are persistent and only getting worse. 

Chad Tokowicz
Chad Tokowicz, MRAA Government Relations Manager

In an effort to deter criminals from engaging in these acts, the FTC is going to define what it means to be an imposter of a business or government. It will also make it easier to recover money for consumers and make it more likely that folks are reimbursed after being defrauded.

Comment on the FTC’s proposed regulation to let them know that these scams need to stop! Every comment that highlights the negative impact theses scams have and underscore the support from business owners and consumers makes it more likely the FTC will move forward with these helpful regulations.

The deadline to comment on the proposed regulation is FRIDAY, DEC. 16! The MRAA encourages you to take action on this proposal to protect businesses from impersonation and possible financial harm.

  • Submit your comment online andwrite “Impersonation NPRM, R207000” in your comment. Online is most expedient and highly recommended.
  • All comments are due by December 16.

Learn more about the proposed rule on Impersonation of Government and Business

Virginia Marine Resources Commission Rejects Governor’s Proposal to Limit Menhaden Fishing in Chesapeake Bay

• VMRC Declines to Exercise Authority Setting Any Limits on Harvest of Critical Forage Fish Species

FORT MONROE, VIRGINIA — The Virginia Marine Resources Commission disappointed recreational fishing and resource conservation advocates throughout the Chesapeake Bay region yesterday by siding with Canadian-owned industrial menhaden harvester Omega Protein over the concerns of tens of thousands of Virginia anglers and residents.

Hundreds of Virginians attended the Dec. 6 VMRC meeting to comment on a proposal by the Youngkin Administration that would have established one-mile buffers from Bay shorelines and a half-mile buffer on either side of the Bay Bridge Tunnel, where purse seining would be prohibited. Menhaden purse-seine fishing would have also been closed during peak recreational periods around Memorial Day, Independence Day and Labor Day.

However, instead of approving the proposals — reached through months of stakeholder engagement and compromises — the VMRC approved a watered-down resolution crafted by Omega Protein, with no other opinions sought. It aims to create a Memorandum of Understanding with the Commonwealth of Virginia to explore the possibility of protecting shorelines and limiting user conflicts.

The MOU did not propose any regulations to try to limit Omega’s extensive fish kills and net spills that fouled Chesapeake Bay shorelines throughout last summer. It instead simply outlined a potential agreement for the foreign-owned, industrial harvester and state regulators to consider conservation measures and short-term fishing closures in the future.

The motion passed 5 to 4 despite objections from Eastern-Shore-based commissioners who insisted the MOU would not address the concerns of conservation-minded stakeholders.

“We are disappointed with this outcome and, moving forward, we are going to continue to fight to fix the problems in the Bay caused by the menhaden reduction fishery,” says Whit Fosburgh, President and CEO, Theodore Roosevelt Conservation Partnership. “We recognize that the proposed closures did not address all the damage industrial reduction fishing is causing to fisheries and habitat in the Chesapeake. Still, anglers and concerned conservationists believed it was a step in the right direction. What passed the VMRC, however, gets us no closer to conserving and protecting the Bay.”

“The MRAA and our members in Virginia and Maryland are disappointed that a hollow MOU, which has no teeth, was chosen over the proposed regulations that already represented the bare minimum for conservation of the Chesapeake Bay Menhaden population,” said Matt Gruhn, President, Marine Retailers Association of the Americas. “Despite the proposed regulations having a minimal impact, they represented a stronger commitment on behalf of the VMRC to take menhaden conservation seriously. Unfortunately, yesterday’s decision highlights exactly the opposite.”

“Considering Omega Protein has a history of blatantly violating actual regulations, such as the Chesapeake Bay cap in 2019, it is extremely difficult to believe how a memorandum of understanding is going to accomplish anything,” says Mike Leonard, Vice President of Government Affairs, American Sportfishing Association. “While the proposed regulation was not a panacea, it surely would have had a better chance of limiting net spills and user conflicts than this do-nothing memorandum of understanding.”

“Given everything that has occurred with net spills, contaminated beaches and 12,000 pounds of dead red drum, why would the governor’s commission appointees vote against the administration’s proposal?” asks Steve Atkinson, President, Virginia Saltwater Sportfishing Association. “This is a stunning example of poor governance.”

“Our members are deeply frustrated by the VMRC’s decision to reject the Youngkin Administration’s commonsense proposal to address the decades-long user conflicts and wasteful net spills in the Chesapeake,” says Rob Allen, CCA Virginia Chairman. “This is a failure of the public trust and is an important reminder of why all anglers and conservation-minded Virginians must continue to focus on working together to demand a better future for our Bay fisheries.”

“It is very disheartening that the VMRC voted against the Youngkin Administration’s own plan, which the Virginia angling community strongly supported,” says Captain Mike Ostrander, Virginia Anglers Club President, one the Commonwealth’s oldest sportfishing organizations. “Instead, we got a weak gentleman’s agreement that’s not legally enforceable. The region’s anglers, boaters and coastal communities deserve much better.”

More than 10,000 anglers and conservationists from Virginia, and up and down the East Coast, have signed a petition asking Governor Youngkin to protect the Chesapeake Bay from the negative impacts of industrial menhaden fishing. The petition was delivered to Youngkin and the VMRC in mid-October.

Learn more about the recreational fishing community’s push for better management of menhaden in the Chesapeake Bay, Atlantic Ocean and Gulf of Mexico.

About the TRCP

Founded in 2002, the TRCP is the largest coalition of conservation organizations in the country, uniting and amplifying the voices of sportsmen and women by convening hunting and fishing groups, conservation organizations and outdoor businesses to a common purpose. For more information, visit www.trcp.org/ or call 202-639-TRCP(8727).

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Help Grow Your Marine Business with Marketing Tools from Discover Boating’s Industry Resource Center

Discover Boating, powered by NMMA and MRAA, offers an online resource center with a variety of valuable marketing materials dedicated to helping industry stakeholders engage nexgen boaters, nurture newcomers and elevate the customer service experience. 

B2B.DiscoverBoating.com is home to a variety of educational resources, consumer-facing tools, website content and campaign assets that can easily be shared on your own channels.

Why take advantage of Discover Boating B2B?

  • Marketing materials are readily available at no cost to you.
  • Being part of the industry’s Discover Boating brand amplifies our collective voice to attract new boaters and help grow boating.
  • Interactive tools like the Dealer FinderBoat Loan Calculator and Boat Finder tools are popular among consumers and help elevate their boat buying experience.
  • Industry-wide “See You Out Here” campaign assets can be used to connect with next generation customers and nurture newcomers.
  • Cutting-edge research and webinars provide learnings that can help grow your business.

Visit b2b.discoverboating.com to access these assets, resources, research and marketing tools to help grow your marine business.

BoatUS Joins MRAA as Member Benefit Provider

The Marine Retailers Association of the Americas announces Boat Owners Association of The United States (BoatUS) has joined the extensive list of exclusive benefits that the MRAA offers its members.   

“This new BoatUS benefit gives MRAA members the exclusive opportunity to offer their customers BoatUS Unlimited Towing Memberships at deeply discounted prices,” said Bryan Dove, BoatUS Membership Coordinator. “Dealers can include a one-year unlimited towing membership to the sale in less than five minutes using the BoatUS Dealer online portal. Let BoatUS take the urgent call from your customer for on-the-water assistance and put your mind, and theirs, at ease.”

BoatU.S. Logo

BoatUS has the nation’s largest on the water towing fleet with TowBoatUS with more than 600 red response vessels at 300+ nationwide locations that provide towing, soft ungrounding, battery jump and fuel drop off services. In addition, BoatUS provides a diverse offering of marine services for the recreational boater, including boat insurance, BoatUS Magazine, national and local discounts, education and more. BoatUS also provides many resources for dealers’ customers, while also offering expert advice on boat maintenance, equipment recommendations and safety requirements. The nonprofit BoatUS Foundation for Boating Safety and Clean Water supplies tools such as the only free online safety course.

“We respect the benefits, service and advocacy work BoatUS delivers to dealers, its customers and the boating industry, so it’s thrilling to add them as an MRAA Benefit Provider for our members,” said Jason Walz, Director of Programs. “Their devotion to education, safety and industry preservation is exemplary.”

BoatUS booth at MRAA’s Dealer Week Conference & Expo in Austin, Texas.

About the BoatUS

BoatUS is the nation’s largest advocacy, services and safety group with more than 800,000 dues-paying members. BoatUS is the boat owners’ voice on Capitol Hill, fighting for their rights. The TowBoatUS® fleet is available 24/7 to assist our members on the water when boats break down or run aground, bringing our members safely back to the launch ramp, marina or dock. On the road, we are The Boat Owners Auto Club™, helping ensure roadside trailer and tow vehicle breakdowns won’t slow you down. Award-winning BoatUS Magazine is the largest circulation recreational marine publication in the U.S. with engaging content that speaks to the passion for boat ownership, while our 501(c)(3) nonprofit BoatUS Foundation for Boating Safety and Clean Water offers the nation’s only free online boating safety course and other programs. Email Bryan Dove at partner@boatus.com to begin offering BoatUS Unlimited Towing Memberships to your customers.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Montara Boats Becomes Platinum Partner Member of MRAA

• Manufacturer to reveal a brand new model at Dealer Week in Texas

MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that Montara Boats has joined as a Platinum Partner Member.

Through Platinum Partner Membership, Montara Boats supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners like Montara Boats allows for the expansion of MRAA’s offerings and creates a positive, long-term impact for its members.

Montara Boats logo features blue Montara and black boats on white square background

With more thank 110 combined years of experience in the boat building industry, Montara’s inspiration comes from the passion that it has for the many ways its team enjoys time on the water. Montara’s story started with the Surf Boss 2.0, designed to bring all of the great enjoyments of boating and water sports together, into one single boat. Recently introduced, is Montara’s 2023 Surf Boss 2.0, available in two different layouts and boat lengths. Several new options available with this year’s Surf Boss 2.0 are new base power tower and cast power tower options, new speaker and bimini options, and an all new under deck lighting option.

“It was natural for us to partner with the MRAA as we share similar values and are committed to representing the dealers’ best interests,” says Chris Owen, President of Montara Boats. “We are elated to be attending Dealer Week as it will be a great opportunity for us to connect with the nation’s top marine dealers and learn how we can best support them.”

Montara Boats will reveal a brand new model coming to the Montara family at Dealer Week, the MRAA Conference and Expo. Montara encourages dealers to check out its new model in their booth! If delaers are unable to make the show, checkout the Montara website during Dealer Week to see what’s new.

“Montara Boats is an excellent addition to the list of Platinum Partner Members and we welcome them into the MRAA family,” says Allison Gruhn, Vice President of Business Development. “Seeing their commitment to growing the marine industry by exhibiting at Dealer Week is extraodinary as they will be able to connect with a multitude of dealers in Austin.” 

About Montara Boats

Redefining the way you spend time on the water. We are surfers, wakeboarders, water skiers & pontoon cruisers. Our inspiration comes from the passion that we have for time on the water and  for doing the same water sports that you enjoy. Our leadership team has over over 110 combined years of industry experience. Learn more at www.montaraboats.com.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Smoker Craft to Hold Dealer Meeting at Dealer Week 2022

 • Boat Manufacturer to Showcase Largest-Ever New Product Display at Texas Event

MINNEAPOLIS, November 29 – The Marine Retailers Association of the Americas announced today that Smoker Craft, Inc. will co-locate its annual dealer meeting with Dealer Week in Austin, Texas. This is a first time the MRAA’s annual conference & expo will also serve as the site of a boat manufacturer’s dealer meeting.

“Smoker Craft is an innovative manufacturer, and by hosting its annual meeting at Dealer Week, they are able to ensure that their dealers can conduct business and get world-class education with a single trip,” said Gruhn. “It’s a win-win-win for them, their dealers and the industry.”

SMOKER CRAFT LOGO
Smoker Craft will hold its annual dealer meeting at the same venue as MRAA’s Dealer Week 2022 in Austin, Texas.

Smoker Craft’s annual dealer meeting will kick off prior to the start of the MRAA event, and then its dealers are invited to remain in Austin to fully participate in Dealer Week. Smoker Craft has partnered with Dealer Week by providing incentives for its dealers to attend the conference. More than 200 Smoker Craft dealer attendees are registered to join the events in Texas. In addition, Smoker Craft will feature the largest exhibitor booth at the MRAA’s Dealer Week conference, displaying 16 boats in a 60×110 foot booth space.  

“We really appreciate the long-standing partnership with the MRAA,” said Phil Smoker, VP of Sales. “It started back in 2007 when we attended our first event in Las Vegas. The following year we were one of the first manufacturers to bring boats to the event. Our relationship has continued to progress since then. They provide an awesome opportunity for us to hold this event and give great support to our dealer network.”

Smoker Craft is one of 11 key Strategic Partners with the MRAA that contribute solutions to help dealers become more successful. As an MRAA partner member, they are committed to finding solutions to dealerships’ pain points.

“As soon the idea for hosting the Smoker Craft dealer meeting at Dealer Week was suggested, we loved the idea and knew we had to figure out how to make it happen,” said Mike Davin, MRAA’s Vice President of Business Development. “We love attending manufacturer dealer meetings each year, but there’s no way we could ever re-create the amount of content and resources that are available at Dealer Week. This is really an exceptional opportunity that Smoker Craft has made possible for their dealers, and we are going to do everything we can to make sure the first-time conference attendees have a great experience.”

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About Smoker Craft

Owned and operated by the Schrock and Smoker families with manufacturing roots from 1903, Smoker Craft Inc. manufactures an extensive lineup of award-winning aluminum fishing boats, high-performance deck boats and next-generation pontoons that are sold through a global dealer network. For more information please visit the corporate website at www.thebestboatbrands.com.

Understanding Your Dealership’s Insurance-to-Value Ratio

• Verify that Your Property is Properly Valued

By Jeff Heydlauff of Global Marine Insurance and John Logothetis of Clear Marine Risk SolutionsGlobal Marine Insurance is an MRAA Education Champion

In today’s economic environment with inflation a larger concern than in previous decades, it is even more important to protect the hard work that you have put into your business. That is why it’s critical to make sure your property insurance (both dry and wet property) is valued at an appropriate level. This will ensure adequate replacement cost at today’s pricing. Insurance to Value (ITV) approximates the costs associated to replace a given insured property. It is also the primary cause of property claim litigation in the U.S.

Your business may end up with an inaccurate ITV for several reasons, including:

  • Utilization of ineffective property valuation tools
  • Intentionally undervaluing values to pay less in premiums
  • Inflation can to an insufficient ITV for your buildings.

Ensure that your insurance agent is utilizing ITV tools to provide you with an accurate overview of the valuations of your dealership’s building(s). However, these ITV reports should not be held as the absolute correct valuation. Instead, they should be used alongside known benchmarking tools (cost per square foot) in the markets you are located. Alternatively, third-party appraisals done by reputable professionals are respected amongst insurance carriers.

4 main components of a valuation:

  • Square Footage
    • The most important factor of any valuation is square footage. If you’re not sure of the exact square feet of a building, records can be obtained through a tax assessors’ website.
  • Material Costs
    • Prices related to lumber, sheetrock or any other material used in construction of a building have a material impact on valuations.
  • Labor Costs
    • These costs include architect fees, engineering fees and the construction labor.
  • Building Features
    • An accurate calculation includes components such as electricity, finished vs unfinished spaces and mechanical equipment.

The impact on a business that has suffered a loss with inadequate ITVs may be big. After a large property loss, one in four businesses are forced to close. Significant out-of-pocket costs and business disruption are just a few of the extraordinary items businesses deal with by having inadequate ITVs.

Most of these scenarios are a result of co-insurance penalties. Under a coinsurance clause, policyholders are subject to a penalty if their coverage limit is not equal to a percentage — usually 80 or 90 percent — of the value of the property. For example, if a property is valued at $2 million but the coverage limit is $1.4 million and the policy carriers an 80 percent coinsurance, they would receive a $87,500 payout after incurring $100,000 in property damage from a covered event.

You need to work with your insurance agent to update your building values regularly. Your insurance premium may cost more in the short term, but you will be glad if any type of property claim arises and threatens your business.

About Global Marine Insurance

Global Marine has served the marine industry for over three decades for both boat/yacht insurance and commercial recreational marine insurance. We have worked closely with the MRAA on a variety of marine insurance programs and have been a major sponsor since 1988. Your marine business will receive competitive and comprehensive insurance coverage options from marine specialists that understand your risks.

About Clear Marine Risk

Clear Marine Risk Solutions is an MGA writing on National Casualty Company paper (Nationwide) specializing in Marinas, Boat Dealers, Boat Builders, Yacht Clubs, Boat Clubs, and Boat Rental operations. With over 50 years of underwriting expertise, Clear Marine can assist your preferred agent in getting superior coverage for General Liability, Marine Liabilities, Property, Auto, Crime, Equipment, and Excess Liabilities.

FTC Safeguards Rule Deadline Extended Six Months

 • Dealers & Financial Institutions Must Comply by June 9, 2023

November 15, the Federal Trade Commission (FTC) announced that the deadline to comply with updates to the Safeguards Rule is now pushed back by six months, to June 9, 2023. Originally, businesses had to comply with the updated Safeguards Rule by December 9 of this year, however, the FTC extended the deadline to allow businesses additional time to come into compliance. Click here to read the release from the FTC.

The updated Safeguard Rule requires non-banking institutions, including MRAA members, to develop, implement and maintain a comprehensive security program to keep their customers’ information safe. Although you now have more time to make these changes at your business, we suggest you start sooner rather than later due to the complexity of the regulations.

The MRAA has been working extensively with industry partners and Education Champions such as 700Credit and Dealer Profit Services to provide tools and information to MRAA members to assist with compliance. To help your dealership complete the necessary procedures and steps required for compliancy, the MRAA December Spotlight page on MRAA.com will focus solely on the updated Safeguards.

In the meantime, one resource dealers can tap into is the free, 30-minute 700Credit webinar where you will learn about:

• The provisions that have a new compliance deadline

• Which provisions you must still follow by December 9, 2022

• What your strategy should be going forward

With the good news that the deadline for enforcement of the updated provisions are being extended, you now have the opportunity to evaluate your readiness and take steps to protect your business before the busy summer season.

MRAA Adds Four New Partner Members in October

MINNEAPOLIS, MN, November 3, 2022 — The Marine Retailers Association of the Americas announces four additions to its growing list of MRAA Partner Members as supporting organizations.

Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in MRAA members’ business.

MRAA’s four new Partner Members introduce a variety of products and services to the Association’s member companies.

These organizations commit their mission to supporting the marine industry by partnering with the MRAA. They are: 

MRAA Partner Member logo

“Each of these new Partner Members adds something new and different to our growing list of supporting organizations,” said Allison Gruhn, MRAA Vice President of Business Development. “MRAA is better equipped to fulfill our mission of serving the marine industry and our members with the support from these organizations.”

MRAA encourages its members to explore these four new partners, along with the entire list of companies that actively support the MRAA across four levels of partnership. View the full partner list.

About the Marine Retailers Association of the Americas
At the MRAA, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit mraa.com or contact us at 763-315-8043.

Boat Show Branding, Promotional Toolkit Launched by Discover Boating

As Discover Boating prepares to welcome thousands of consumers across the country to its 11 Discover Boating boat and sport shows in 2023, show marketing is in full swing, leveraging the national Discover Boating campaign to engage and attract new boaters and avid boating enthusiasts. To help the industry maximize its investment at boat shows, the brand has launched the Discover Boating Boat & Sport Show Promotional Toolkit.

The new Discover Boating Boat & Sport Show Promotional Toolkit has essential marketing assets to help manufacturers and their brands promote their presence at Discover Boating shows through web, social, e-mail and more. The toolkit features new Discover Boating show logos by market, banner ads, social cards & more. Access the toolkit here.

DB BoatShow Toolkit

Here’s a look at the 2023 Discover Boating boat and sport show calendar:

Visit DiscoverBoating.com/boatshows for a comprehensive calendar of shows happening across the country.

Discover Boating® is powered by the NMMA and Marine Retailers Association of the Americas (MRAA).