Jeff Strong Recognized for Commitment to Advocacy

• Strong’s Marine President, and MRAA Board Chairman, Receives Dealer Ambassador Award

ORLANDO, FLORIDA – Dec. 17, 2024 – The Marine Retailers Association of the Americas presented the annual MRAA Dealer Ambassador Award to Jeff Strong, President, Strong’s Marine of New York, at the 2024 Dealer Week Conference and Expo in Orlando, Fla.

Throughout 2024, Strong worked with the MRAA on a variety of advocacy initiatives, including attending the American Boating Congress, testifying on Capitol Hill, hosting Representative Anthony D’Esposito at his Freeport location and joining meetings with Senator Chuck Schumer’s staff to urge the passage of critical legislation. Despite his responsibilities as Chairman of the MRAA Board and President of Strong’s Marine, which has 13 locations across Long Island, his commitment to advocating for marine retailers and the recreational boating industry was unmatched.

Jeff Strong Recognized for Commitment to Advocacy
Jeff Strong, President of Strong’s Marine, received the Dealer Advocate of the Year Award from the MRAA Government Relations Team of Chad Tokowicz and Mike Sayre, last Tuesday at Dealer Week in Orlando, Fla.

“From joining us at the American Boating Congress, to coming back to D.C. on short notice to testify on key legislation, and everything in-between, Jeff has continually highlighted his dedication to advocating for marine retailers and we cannot thank him enough for his efforts to ensure that decisionmakers on and off Capitol Hill understand the power and importance of our industry,” said Chad Tokowicz, MRAA Government Relations Manager. “As we enter 2025 and the 119th Congress, a primary focus of the MRAA Government Relations team is to continue retailer engagement with members of Congress and the new administration, and Jeff sets a strong precedent for how we will continue that work.”

This annual award recognizes an MRAA Member who displays an outstanding commitment to advocating on behalf of the recreational boating industry and actively works to better recreational boating in their community. The MRAA Dealer Ambassador Award helps to highlight dealers who go above and beyond in their advocacy engagements and inspire the next generation of marine retailers to support boating activism.

“I cannot underscore the importance of engaging in advocacy enough. These opportunities allow our industry to build relationships with key legislators while educating them about the importance of the recreational boating industry and our top policy priorities,” said Jeff Strong, President of Strong’s Marine. “I cannot thank the MRAA Government Relations team enough for not only creating these opportunities, but also helping me feel comfortable, prepared and ready to engage. I encourage my fellow marine retailers to stay on the alert for these opportunities, or reach out if you are interested, as the MRAA Government Relations team will work tirelessly to help you advocate for your business and the industry at large.”

In June, Strong spoke before the House Committee on Natural Resources, Subcommittee on Water, Wildlife and Fisheries. Testifying in support of the MAPOceans Act (H.R. 7925) and H.R. 8705, his testimony provided key insights as to how these pieces of legislation will provide more information to recreational boaters on the high seas and how increasing the availability of information pertaining to federal fisheries regulations and the ability to locate and detect Right Whales is crucial to ensuring that recreational boaters are good stewards on the water. For a complete overview of his testimony, click here.

Furthermore, in August Strong hosted Congressman Anthony D’Esposito (R-NY-4) for a visit to his Freeport location. The visit provided a unique opportunity for Representative D’Esposito to engage with the local marine industry, discuss important issues facing small businesses and marine retailers, and continue to build the Congressional Boating Caucus. During the visit, Rep. D’Esposito toured the facility, met with staff and spoke with Strong’s Marine Owner Jeff Strong and Dante Grover, Owner at Al Grover’s Marine, about the economic impact of the marine industry in New York’s 4th district. Rep. D’Esposito also had the chance to hear firsthand about the challenges and opportunities facing the recreational boating industry.

Jeff Strong Recognized for Commitment to Advocacy
Jeff Strong, a proven recreational boating advocate, served as Chairman of the MRAA Board and is President of Strong’s Marine, which has 13 locations across Long Island, N.Y.

“It can be challenging to take time away from your business in order to advocate on behalf of your entire industry, but it is a vital part of MRAA’s advocacy efforts, no one can tell your story better than your self and the personal relationships between you and your elected officials can benefit your business and industry for years to come,” said Mike Sayre, MRAA Director of Government Relations. “Jeff’s work demonstrates that value and sets an example for other MRAA members. MRAA is willing and able to help members follow Jeff’s example whether it be local elected officials, your state legislators, or your federal officials.”

As we enter 2025, we will see a flurry of activity at both the state and federal level, as we will kick off the 119th Congress and sessions in state houses across the country. With new members in Congress and in State Legislatures, now is a great time to build relationships and get engaged in advocacy. To get involved with advocacy in your local community or at a national level, email Chad Tokowicz or Mike Sayre. There are numerous opportunities to engage, so please consider signing up to be an MRAA Dealer Ambassador and filling out a prior approval form for the BoatPAC.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

28 Dealers Named Great Dealerships to Work For

Marine Industry Awards Honor Dealers at MRAA’s Dealer Week 2024

MINNEAPOLIS, DEC. 16 – The Marine Retailers Association of the Americas (MRAA) has named this year’s marine industry Great Dealerships to Work For. Twenty-eight dealerships were honored on December 10, at Dealer Week 2024, the association’s annual conference and expo, in Orlando, Fla.

28 Dealers Named Great Dealerships to Work For
MRAA Sr. Director of Dealer Development Liz Keener presented Christine and John Ladner of Breath’s Boats & Motors with a GDTWF award in the Top 3 Small Group category.

The Certified Dealers qualified for the acknowledgement by earning an overall score of 90 percent or better on the MRAA Certified Dealership Program’s annual Employee Satisfaction Survey. Administered anonymously through the MRAA, the survey asks Certified Dealership employees to answer 32 ranking questions about overall satisfaction regarding their unique dealership’s customer relations, employee satisfaction, leadership, management and reputation.

After their employees complete the survey, and the dealership receives its 13-page survey report, the entire team meets to discuss what the dealership is doing well and critical areas for improvement to enhance employee culture.

28 Dealers Named Great Dealerships to Work For
(From left) Liz Keener, Mike Wood, Jana Wood, Brandon Wood and Daniel Wetzel were on stage at Dealer Week 2024 in Orlando. South Florida Marine received a GDTWF award in the Top 3 Mid-size category.

“2024 has been a year of unprecedented challenges, making it even more crucial to prioritize employee satisfaction and retention,” said Stevie Cook, MRAA Dealership Certification Manager. “Our Certified Dealers have risen to the occasion, effectively utilizing the Employee Satisfaction Survey to foster strong employee relationships and a positive workplace culture. By addressing issues and implementing solutions, they’re not only improving employee lives but also driving business success.”

The 2023 Great Dealerships to Work For are:

  • 3A Marine Service, Hingham, Mass.
  • Action WaterSports Texas , Fort Worth, Texas
  • All Seasons Marine Works, Rowayton, Conn.
  • Breath’s Boats & Motors, Bay St. Louis, Miss.
  • Buxton Marine, Lewisville, Texas
  • Clark Marine, Manchester, Maine
  • Colorado Boat Center, Johnstown, Colo.
  • Desmasdon’s Boatworks, Pointe au Baril, Ontario, Canada
  • Futrell Marine NWA, Rogers, Arkansas
  • Galati Yacht Sales, St. Petersburg, Fla.
  • Great Bay Marine, Islip Terrace, N.Y.
  • Lighthouse Harbor Marine, Islip Terrace, N.Y.
  • Off Shore Marine, Branchville, N.J.
  • Overby Marine, Littleton, N.C.
  • Port Harbor – Raymond, Raymond, Maine
  • Port Harbor – Rockport, Rockport, Maine
  • Regal & Nautique of Orlando, Orlando, Fla.
  • Riverside Marine, Essex, Md.
  • Russell Marine – Real Island, Equality, Ala.
  • Russell Marine – The Ridge, Alexander City, Ala.
  • Shady Creek Marina, El Dorado, Kan.
  • South Florida Marine, Boynton Beach, Fla.
  • Strong’s Marine – Southampton, Southampton, N.Y.
  • Superior Boat Repair, Rancho Cordova, Calif.
  • Taylor’s South Shore Marina, Waynesville, Ohio
  • The Boat House – Naples, Naples, Fla.
  • The Boathouse – Port Charlotte, Port Charlotte, Fla.
  • Trexler’s Marine, Moultonborough, N.H.
28 Dealers Named Great Dealerships to Work For
Jason and David Baumgartner of Riverside Marine earned a GDTWF award in the Top 3 Large Group Category.

New for 2024, the MRAA recognized the top three GDTWF award recipients in three separate size categories: Small Group, Mid Group and Large Group. They are:

Top 3 Small Group:

  1. Breath’s Boats & Motors
  2. Trexler’s Marine
  3. Taylor’s South Shore Marina

Top 3 Mid Group

  1. South Florida Marine
  2. Lighthouse Harbor Marina
  3. Overby Marine
28 Dealers Named Great Dealerships to Work For
Buxton Marine earned a GDTWF award as a top three dealer in the Large Group category.

Top 3 Large Group

  1. Buxton Marine
  2. Russell Marine, The Ridge
  3. Riverside Marine

Learn more about enhancing your business with the MRAA Certified Dealership Program.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

2024 RECT Recap for Marine & RV Dealerships

Integrated Dealer Systems, and MRAA Education Champion, will host a Dealership Insights Forum at 11:30 a.m. (EST) on Friday, Dec 20.

2024 RECT Recap for Marine & RV Dealerships

The topic of the discussion centers on 2024 Repair Event Cycle Time (RECT) Recap for Marine and RV dealerships. The forum will inspect RECT over the past year, exploring what have been the biggest factors impacting it. Gain some key learnings for your 2025 preparation. Don Miller, IDS, and Sarah Baptiste, Arrkann RV, will host the discussion.

Register here: https://www.ids-astra.com/dealership-insights-forum/

Angela Brayton Named Kevin Lodder Scholarship Recipient

ORLANDO, FLA., December 10, 2024 — The MRAA Educational Foundation announced today that Angela Brayton, General Manager of Lakeview Marine in Webster, Mass., is the recipient of the Foundation’s 2024 Kevin Lodder Scholarship. This year’s scholarship recipient was unveiled at the Foundation’s awards luncheon in Orlando, Fla., as part of Dealer Week, the Marine Retailers Association of the Americas annual conference and expo. 

Angela Brayton Named Kevin Lodder Scholarship Recipient
Angela Brayton

This scholarship celebrates the memory of Kevin Lodder of Lodder’s Marine in Fairfield, Ohio. Kevin worked in his family’s dealership and was dedicated to the marine industry from an early age until his untimely passing. The recipient of this scholarship receives tuition to attend the NCM Associates Total Management 1 In-Person Workshop in Sioux Falls, S.D., and a stipend to offset travel expenses.

Fourteen years ago, Brayton made career-altering decision, choosing the open receptionist position at Lakeview Marine rather than working at a big-box retail outlet. The marine industry was not on her radar and boating was not her area of expertise. However, throughout her time at Lakeview Marine, Brayton has made herself more valuable and, in doing so she has made vertical moves, earning her current general  manager/showroom coordinator position.

Brayton, an advocate for daily improvement, seeks to grow as a manager because it will benefit her, the dealership and their customers.

“Being exposed to the best practices in the industry can only help myself grow as a manager and benefit our company” she wrote in her scholarship application. “Our dealership has increased sales and service volume over the years. We have a continuous goal of improving how we operate daily. My hope is that by attending the NCM Associates Total Management Workshop I can get a better understanding of key metrics and reports that will help our dealership continue to make strides in enhancing our customer relationships and employee satisfaction.” 

The Total Management 1 Workshop, geared toward every decision-maker, leader and key employee, is NCM’s most widely-attended course, helping thousands of people succeed in business while helping businesses stabilize, grow and increase profits.

Workshop participants leave with a clear set of principles processes and tools to take their company to new levels of performance and profitability. The benefits include clear decision-making, right-sizing operations, bolstering margins, department score-keeping and profit planning, sound inventory preparation, enhanced communication and more. And that has a way of making their work vastly more enjoyable.

“We are proud to award this memorial scholarship to someone who is unwavering in their pursuit of personal and professional growth,” states Matt Lodder, Chairman of the MRAA Educational Foundation Board of Directors. “Given Angela’s dedication to Lakeview Marine, its culture and its customers, and the passion she has for learning, we are confident that she will leverage the scholarship to advance in her leadership, helping the dealership to improve.”

About MRAA Educational Foundation
As part of its mission to create a strong and healthy boating industry, the Marine Retailers Association of the Americas is committed to offering training, education and professional development opportunities to its members and the entire marine dealer community. In 2004, the association launched the MRAA Educational Foundation, a not-for-profit 501(c) 3 corporation, to provide financial support for education, training and professional development in the recreational marine trades. For more information or to donate to support the foundation’s mission, visit mraa.com/foundation.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Jami Hirsch Named Duane Spader Leadership Development Scholarship Recipient

ORLANDO, FL, December 10, 2024 — The MRAA Educational Foundation announced today that Jami Hirsch, Co-Owner at BoatCraft in Traverse City, Mich., is the recipient of the Foundation’s 2024 Duane Spader Leadership Development Scholarship. This year’s scholarship recipient was unveiled at the Foundation’s awards luncheon in Orlando, Fla., as part of Dealer Week, the Marine Retailers Association of the Americas annual conference and expo.   

Jami Hirsch Named Duane Spader Leadership Development Scholarship Recipient
Jami Hirsch

The Duane Spader Leadership Development Scholarship, founded in 2013 by Spader Business Management (now NCM Associates) and the MRAA Educational Foundation, honors the marine industry service of Spader founder Duane Spader, as well as his leadership philosophy of lifelong learning. Hirsch will receive full tuition to attend the NCM Associates Leadership Development Program, valued at nearly $15,000. Applicants must be employees of a Marine Retailers Association of the Americas retail member. BoatCraft is an MRAA Silver Member.  

From achieving sales goals to competing in Ironman Triathlons to co-owning an upstart dealership, Hirsch isn’t afraid of challenges or pushing forward to overcome and accomplish personal, professional and family goals. During a difficult stretch for the family, she and her husband, Jeff, have persevered through personal and professional change to launch a boat dealership in the fall of 2019. Despite lacking a physical location and employees — and COVID — Hirsch says they pressed on with the dealership while home schooling their children from the road in an RV. 

In 2021, things took off for BoatCraft, partly due to a return to normal and mostly because of their passion and enthusiasm for boating. After buying property for their dealership, adding another line and hiring five new employees, they have boosted their revenue, received numerous accolades from three product manufacturers and earned hundreds of loyal customers. However, Hirsch, who learned about hard work while growing up on an Iowa farm, says her humble upbringing has also showed her that working smarter, not harder, is also a pathway for success. 

“I have been able to ‘grind’ through many challenges with successful outcomes,” Hirsch wrote in her scholarship application. “It has become clear that the grind is no longer the appropriate route. It is time to utilize this tenacity in a more effective way. With the opportunity that the MRAA [Educational Foundation] scholarship provides, I am certain I will be able to move towards a brighter future. Not only for myself and my family, but my hopes are we can create an environment for our employees and customers to also thrive.”  

The NCM Leadership Development Program is a rigorous educational initiative designed for high-performing department leaders, emerging leaders and future executives poised to drive organizational

success. Spanning several months with five intensive 3.5-day sessions, the immersive program equips participants with essential leadership skills through an in-depth exploration of established principles, models  and management techniques. Each session is strategically spaced to encourage practical learning application in real-world scenarios, ensuring immediate impact and sustained growth in leadership capabilities.

“We’re inspired by Jami’s passion for boating and her belief that improvement requires persistence,” states Matt Lodder, Chairman of the MRAA Educational Foundation Board of Directors. “It’s clear that she has a solid foundation for success, even in the face of challenges and change, and has already displayed great leadership. We’re convinced this scholarship will help her optimize her efforts and sharpen her leadership tactics, while she continues to guide the dealership to new heights.”

About MRAA Educational Foundation
As part of its mission to create a strong and healthy boating industry, the Marine Retailers Association of the Americas is committed to offering training, education and professional development opportunities to its members and the entire marine dealer community. In 2004, the association launched the MRAA Educational Foundation, a not-for-profit 501(c) 3 corporation, to provide financial support for education, training and professional development in the recreational marine trades. For more information or to donate to support the foundation’s mission, visit www.mraa.com/foundation.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

MRAA Educational Foundation Names Nancy Cueroni 2024 Darlene Briggs Marine Woman of the Year

MINNEAPOLIS, Dec. 10, 2024 — Nancy Cueroni, Executive Director of the National Marine Distributors Association, has been named the 2024 Darlene Briggs Marine Woman of the Year, announced the MRAA Educational Foundation. The award was presented to Cueroni, the 38th recipient, as part of the Dealer Week Awards Luncheon on Tuesday, Dec. 10 at Dealer Week in Orlando, Fla.

MRAA Educational Foundation Names Nancy Cueroni 2024 Darlene Briggs Marine Woman of the Year
Nancy Cueroni

Cueroni started her marine industry career in the late 1970s as a marina owner. After nearly a decade as the Director of Member Services for the Connecticut Marine Trades Association, she joined the NMDA in 1999. For the last 26 years, Nancy, a Managing Partner for the Cueroni Management Group, has been passionately immersing herself at the NMDA, supporting its members, association activities and initiatives and encouraging other marine professionals to flourish.

“My motivation comes from the people I work with, pride in a job well done and the expectations set by those around me,” said Cueroni. “I believe success is best measured by achieving set goals and doing so in a way that reflects well on both the organization and me. ”

Cueroni has deep industry ties and made instrumental contributions as both a leader and mentor. She has advocated for the NMDA and impacted the broader marine industry, showcasing collaboration and leadership, serving as an officer (former Chairman) on the American Boat & Yacht Council board and a board member of a national trade association. She helped develop an annual awards program where marine distributors nominate and vote on their suppliers based on multiple criteria and varying weightings, creating a standard where customers evaluate manufacturers.

“Mentorship is something I’ve always valued. I believe women, by working together, can achieve anything,” said Cueroni. “I regularly connect with women – and a few men – in the marine industry to discuss their thoughts, concerns and aspirations, offering insight and guidance where appropriate. I often encourage those I mentor to avoid letting ‘being a woman’ define their capabilities, whether it’s seeing it as a reason they can or can’t do a job. With time, we gain a unique wisdom, and one of the most powerful insights I share is that asking for help is a sign of strength, not weakness.”

Under Cueroni’s management, the NMDA has become more technologically advanced and built systems and objectives to help it grow, become more efficient and expand its industry leadership. While balancing the Association’s core activities, she has spearheaded new member development, newsletter creation and educational opportunities. All of these initiatives and resources help support members and allow her to engage them and continue her mission to know every member personally and to ensure they know her.

As she approaches retirement, Cueroni believes she has another huge opportunity for growth. She is working closely with her successor, which provides her with fresh perspectives and insights and a chance to continue learning and growing.

“Those of us who have been here for the long haul have consistently striven to be professional, competent, kind and thoughtful,” Cueroni said. “I believe this approach has contributed significantly to advancing women in the marine industry, perhaps even more than any other factor. I am truly encouraged by the significant increase in women in the industry over the past 25 years that I have been involved on a national level. For many, the opportunity to combine a passion for boating with a fulfilling career is a dream come true.”

Michele Goldsmith, the 2024 Darlene Briggs award winner passed the torch to Cueroni. “This is a recognition Nancy so richly deserves,” stated Goldsmith, Vice President and General Manager of the Soundings Trade Only Group. “Her ability to foster collaboration and drive innovation has left an indelible mark on our industry. Renowned for her generosity in sharing her time, expertise and insights, Nancy embodies a combination of detail-oriented precision, process-driven execution and community-building spirit. Beyond her work and achievements, to me and so many within the marine community she is cherished friend.”

The award is named after the late Darlene Briggs of Wayzata, Minn., who was admired for her tireless dedication to elevating women and the marine industry. The MRAA and Boating Industry magazine present the award to honor her memory. The annual award recognizes an outstanding woman who is actively involved in the boating industry, recognizing dedicated service, persistent commitment and the advancement of women in the marine business. Darlene’s granddaughter, Taylor Briggs, leads the MRAA Educational Foundation’s selection committee for the award and helped present the award.

“My grandma Darlene’s award and the connection it has created between the many inspiring women who are nominated for it means so much to our family,” Taylor said. “Nancy goes above and beyond in making significant contributions to the marine industry and other women in the marine industry. Nancy is a wonderful example of the kind of leadership that deserves to be recognized.”

About MRAA Educational Foundation
A nonprofit, 501(c)3 organization, the MRAA Educational Foundation has awarded more than 85 scholarships and awards collectively worth more than $194,000 over the past 18 years.  Donations from independent donors and corporate partners make all scholarships provided by the MRAA Educational Foundation possible. To learn more about donating, or to find more information about the MRAA Educational Foundation, visit www.mraa.com/foundation.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

MRAA Introduces Dealer-Manufacturer Scorecard Program

The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties.

ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program.

MRAA Introduces Dealer-Manufacturer Scorecard Program; one-pager

Designed to improve the customer experience by fostering meaningful conversations between dealers and manufacturers related to their respective performance in the relationship, the Scorecard Program brings together two years’ worth of insights and wisdom from all corners of the marine industry, in addition to in-depth research both within and outside the marine industry. MRAA used dozens of one-on-one conversations with both dealers and manufacturers and several collaborative strategy meetings with MRAA’s board of directors (all dealers) and Strategic Partners (all manufacturers and service providers) to craft the scorecards, performance categories and several supporting resources.

“The introduction of MRAA’s Dealer-Manufacturer Scorecard Program marks a significant moment for the marine industry,” explains MRAA President Matt Gruhn. “For decades, the boating industry has operated with a unique approach to dealer-manufacturer partnerships and has done so with very few examples of the parties standardizing communication and feedback on the partnership’s performance. This scorecard initiative seeks to not only provide a platform for quality feedback to be delivered to dealers and manufacturers, but through the conversations it will create and the performance improvement opportunities it will identify, we expect that these Scorecards will ultimately lead to a better boat buying and ownership experience.”

Through its extensive research, MRAA identified six key areas in the dealer-manufacturer relationship that impact the customer experience. Through deep analysis of those six key areas, MRAA’s Board and Strategic Partners identified 10 key performance categories for dealers and 10 key performance categories for manufacturers and used them to build out the Scorecards. Once established, MRAA vetted the Scorecards and the performance categories through both its board and several boat manufacturers for further feedback. The Scorecards were finalized in October 2024.

With the launch and announcement of the program, MRAA also noted that two multi-brand boat manufacturers — Correct Craft, Inc. and Malibu, Inc. — are participating in a pilot program to not only collect feedback from their dealers but also provide MRAA feedback on how to continue to fine-tune the Scorecard Program. MRAA has chosen Customer Service Intelligence, Inc. (CSI), a long-time MRAA partner and 30-year leader in customer satisfaction and voice of the customer surveying, to help execute the Scorecard Program. CSI provides a platform and technology to survey dealers and manufacturers and provides comprehensive reports and a dashboard for manufacturers to collect insights for business improvement.

After the pilot program is complete and following any necessary updates, MRAA will roll out an industrywide version of the Dealer-Manufacturer Scorecard Program in 2025. Manufacturers will be invited to participate and MRAA will provide manufacturers with in-depth reporting, to include dealer scores and feedback, action plans, urgent action items, and comparisons against industry averages and segment averages in all categories. Each individual manufacturer’s scores and reporting will be kept confidential. Manufacturers will then work to score each of their dealers and establish two-way communication around the feedback the partners provide each other.

For more information, please visit www.mraa.com/scorecards where you can find sample scorecards, answers to frequently asked questions, and resources to maximize the potential of MRAA’s Dealer-Manufacturer Scorecard Program.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Line\5 Financing Company Increases MRAA Support as Platinum Partner Member 

MINNEAPOLIS, DECEMBER 6, 2024– The Marine Retailers Association of the Americas announces Line\5, a leading F&I provider in the automotive, RV, powersports and marine industries, has strengthened its support by upgrading to a Platinum Partner Membership for 2025.

As a Platinum Partner, Line\5 provides significant support for the association while receiving increased marketing exposure, Dealer Week benefits and the opportunity to contribute educational content. Partnerships with Platinum-level support are instrumental in enabling the MRAA to develop and deliver world-class education, resources and programs for the marine dealer community. Their commitment plays a crucial role in empowering marine retailers with the tools and knowledge they need to succeed in an evolving industry. 

“Our Platinum Partnership with the MRAA reflects our deep commitment to supporting marine retailers and the broader boating community,” said Brenda Cline Kereakes, Chief Operating Officer at Line\5. “We understand the unique challenges and opportunities within the marine industry, and we are proud to provide innovative, flexible service contract financing solutions that empower dealers to succeed. By aligning with the MRAA’s mission, we look forward to contributing to the growth and vitality of this dynamic industry.” 

Since 2014, Line\5 has built a legacy rooted in performance, quality and innovation. Over the past decade, the company has emerged as a trusted financing provider, offering tailored solutions across the automotive, RV, powersports and marine industries. Specializing in financing for F&I products, Line\5 is recognized for its commitment to innovation and exceptional service. The company is dedicated to delivering outstanding customer experiences. With a wide range of financing options designed to meet the unique needs of its partners and markets, Line\5 exemplifies precision, reliability and continuous progress – values that align seamlessly with the industries it proudly serves. 

“We are excited for Line\5 to elevate their commitment to the MRAA by advancing to Platinum Partners Members,” says Allison Gruhn, MRAA Vice President of Business Development. “Their commitment to innovation and financial solutions perfectly aligns with our mission to fuel dealer success, and their enhanced partnership will play a key role in furthering our efforts to advance the marine industry.” 

About Line\5 
Line\5 was founded to provide flexible, innovative financing solutions across the automotive, RV, powersports, and marine industries. Known for its customer-focused approach and tailored financing options, Line\5 has earned a reputation as a trusted partner for dealerships and consumers alike. By simplifying the lending process and offering competitive terms, Line\5 empowers its partners to drive growth and success. With an unwavering commitment to excellence, Line\5 continues to lead the way in the F&I financing space, delivering value and reliability to the industries it serves. 

For more information, visit: https://www.line5.com/. 

About the Marine Retailers Association of the Americas 
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043. 

6 New Partner Members Commit to MRAA

MINNEAPOLIS, DECEMBER 6, 2024 — The Marine Retailers Association of the Americas announces the addition of 3D Boats, CBIZ, Digital Power Solutions, EcoPro Products, Extreme Boats Distributing and Glasstream Powerboats as its newest Partner Members.  

Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine industry. Support from Partner Members allows the association to expand its offerings and create a positive, long-term impact on MRAA members’ business.  

  • 3D Boats (San Antonio, Texas) is transforming the boating industry by integrating LiDAR scanning technology into online boat showcases. This innovation enables sellers and potential buyers to interact with a 3D representation of the boat online, replicating the experience of viewing a physical boat in person. 
  • CBIZ CPAs (Indianapolis, Indiana) is a leading financial services firm offering a comprehensive range of solutions, including tax, accounting, advisory, benefits, insurance and technology services. With a national team focused on dealer education and specialized service offerings, CBIZ is committed to supporting the unique needs of its clients. 
  • Digital Power Solutions (Sheridan, Wyoming) specializes in providing fully integrated, behavior-driven solutions designed to increase sales for dealers. With nearly a century of combined experience in web conversion software, their team is dedicated to solving complex challenges and creating strategies that drive tangible value for both dealer and OEM customers. 
  • EcoPro Products (Nokomis, Florida) specializes in creating solutions that protect both the interior and exterior of watercraft and powersport vehicles from environmental hazards and harmful microbes. Their products are non-flammable, water-soluble and free from VOCs, CFCs, ODCs and HAPs, ensuring they are eco-friendly and safe for the environment. 
  • Extreme Boats Distributing (Brook Park, Ohio) specializes in crafting premium, handcrafted aluminum boats that deliver exceptional stability, customizable designs and superior performance, ensuring every boating experience is both thrilling and safe. 
  • Glasstream Powerboats (Dothan, Alabama) has a longstanding legacy of leading the boating industry with exceptional craftsmanship. Specializing in center console boats, we set ourselves apart from the competition through superior boat-building expertise and a commitment to excellence in every vessel they create. 

“Collaborating with these six outstanding companies reinforces our commitment to delivering progressive, creative solutions and unparalleled support to the marine industry,” says Allison Gruhn, MRAA VP of Business Development. “These partnerships not only enhance our ability to meet the evolving demands of the industry but also demonstrates our commitment to fostering growth, promoting innovation and creating enduring value for our partners and customers.” 

Dealer members are encouraged to explore the list of companies that actively support the MRAA across four partnership levels. View the complete list.  

About the Marine Retailers Association of the Americas 
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043. 

Priority One Financial Services Announces Rollick Partnership

St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services. 

PRIORITY ONE FINANCIAL SERVICES ANNOUNCES ROLLICK PARTNERSHIP

When a dealer works with Rollick and Priority One, customers can shop on the dealer’s website using Rollick’s digital retailing tool and instantly get connected with Priority One to prequalify for financing. 

“Rollick helps capture more leads; Priority One helps convert those leads to buyers. It’s a synergy that works well for dealers and ultimately will lead to more closings,” said Nicole Armstrong, Vice President of Corporate Initiatives at Priority One. 

Priority One also offers partner integrations with Kenect, MOTOTV and DealerRock DMS to bolster customer conversion. 

PRIORITY ONE FINANCIAL SERVICES ANNOUNCES ROLLICK PARTNERSHIP

For a limited time, Priority One dealers will receive $100 off a monthly Rollick subscription with no setup fees. To learn more about the Rollick-Priority One integration, visit p1fs.com/rollick or call (800) 419-1341. 

About Priority One Financial Services, Inc. 
Founded in 1987, Priority One Financial Services, Inc. offers flexible, business-ready finance and insurance solutions for marine, RV, trailer, powersports, park model and equipment dealers. A division of Forest River, a Berkshire Hathaway company, Priority One provides full-service retail financing to customers through industry-leading technology and award-winning service. Headquartered in Saint Petersburg, Fla., the five-time “Best Place to Work”honoree also owns and operates Priority One Equipment Finance and Veritas Insurance Group. For more, visit p1fs.com. 

About Rollick 
Rollick is a technology company that provides software to manufacturers and dealerships in the Powersports, RV, Marine, and industrial/outdoor power equipment industries. Utilized by over 130 OEMs and thousands of dealers, Rollick’s SaaS solutions include enterprise lead management, digital retailing, inventory marketing, post-sale customer experience, and marketing automation. In addition, the company has rapidly built its outdoor recreational vehicle buying marketplace branded for Sam’s Club, US Bank, AAA, major insurance providers, employees at more than 2,000 top U.S. companies, military members, veterans, and first responders. Rollick was founded in 2017, based in Austin, TX, and backed by several venture investment firms, including Silverton Partners and Liveoak Venture Partners. For more information, visit Rollick.io. 

Priority One Financial Services and Rollick are MRAA Partners.