Discover Boating remains focused on engaging this crucial next generation, retaining new boaters and maintaining a strong connection with existing boat owners. New insights gleaned from this latest research can help marine businesses determine their own strategic marketing approach to engaging new, younger and more diverse potential boat owners.
Tag: Around the Industry
Legislation Could Boost Economy; Help More Americans Access Outdoor Recreation
The reintroduction of America’s Outdoor Recreation Act in the 118th Congress boosts local and national economies and gives more Americans — especially those in underserved areas — greater access to green spaces, public lands and waters while not costing taxpayers money to implement.
Kodie Woodhead New Director of Marketing at Hagadone Marine Group
(Coeur d’Alene, ID) – Hagadone Marine Group, Coeur d’Alene, Idaho, announced that Kodie Woodhead has been appointed as the new Director of Marketing. Kodie has a wealth of experience in the marketing, advertising and public relations industries and will undoubtedly elevate Hagadone Marine Group’s brand to new heights. Kodie comes to Hagadone Marine from Wright […]
There’s no AI in People
Tips and resources to help you use AI as a Tool to Save Time, Reduce Costs and Generate Custom Marketing Without Losing Your Human Connectivity.
MRAA Adds Stabicraft USA as a Partner Member
MINNEAPOLIS, — The Marine Retailers Association of the Americas (MRAA) announces the addition of Stabicraft USA to its growing list of MRAA Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the […]
MRAA Releases 8 Special-Edition Dealer Week Podcasts
MINNEAPOLIS, March 6, 2023 – The Marine Retailers Association of the Americas (MRAA) has released eight, special-edition The Boat Biz podcasts. Recorded at MRAA’s Dealer Week Conference and Expo in Austin, Texas, the special-edition podcasts feature eight distinct guests — two MRAA Strategic Partners (Boats Group and Lightspeed) and six MRAA Education Champions (Boatline, Elite […]
Improve Your Customer’s Experience by Owning Your RECT
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’ boating season on the right […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
2022 Florida Boating Safety Act Means Changes for Your Business
Beginning on January 1, 2023, Boat Rental Operators, or Liveries, in Florida have been required to obtain annual permits as well as have valid insurance for both the business operations and for their customer, the renter. This new requirement was included in the Boating Safety Act of 2022, Sponsored by Senator Ileana Garcia (Miami) and […]
‘BoatUS Magazine’ Wins 5 Awards for Writing Excellence
SPRINGFIELD, Va., Feb. 22, 2023 – Boating Writers International, the professional association for writers, editors, publishers, bloggers, photographers and videographers in the recreational boating and fishing industries, bestowed five awards on BoatUS Magazine staff and contributors during a presentation recently held at the group’s annual meeting at the 2023 Discover Boating Miami International Boat Show. The awards, which […]