The Marine Retailers Association of the Americas is pleased to announce that more than 120 marine dealerships completed the inaugural year of the association’s Continuous Certification program. The all-new Continuous Certification program was launched January 2018 as a powerful revamp to the previous “Re-Certification” process. The new program was built specifically for Certified Dealers and […]

On March 29th, the Environmental Protection Agency held a public field hearing on its proposed rule to lift the restriction on summertime sales of gasoline with 15 percent ethanol (E15). Many in the recreational marine industry has long opposed increasing the volume of ethanol in the fuel supply, and are weighing all options to thwart […]

The Marine Industry Certified Dealership (MICD) program recently wrapped up its first full year of programming, and dealers have shared extremely positive feedback for the curriculum.   The Continuous Certification program replaces the previous Re-Certification process. Instead of simply checking the same boxes each year to remain Certified, dealers now complete a year-long education program […]

HOLLAND, MICH. – Tiara Yachts, Tiara SPORT and the Marine Retailers Association of the Americas have partnered to help deliver their customers an incomparable and intensely satisfying ownership experience, through the introduction of the Tiara’s Flagship Dealer Program. Last week, at the same time that Tiara introduced its highly anticipated entry and brand into the […]

The world’s largest consumer powerboat publication, Boating magazine’s print and digital properties reach a monthly audience of more than 920,000 people — all of whom had a chance to see for themselves what sets a Certified Dealership apart from the competition. This was the second consecutive year the MICD Program has teamed with Boating on […]

The only standardized training curriculum dedicated exclusively to marine retailers, boat dealerships enrolled in the Marine Industry Certified Dealership Program unlock access to a variety of preferred benefits — including a dynamic library of interactive training materials and a personalized consultant to help navigate the process. “We are seeing excellent participation, and it’s clear the […]

  Harold and Tom each had young sons at the time, and 19-year-old Tom Johnson and 18-year-old Keith Shallcross were promptly put to work hauling boats, performing routine maintenance and learning the new family business. Both boys would eventually inherit their fathers’ ownership stakes, have families of their own and spend their entire professional lives […]

What makes Lynnhaven Marine a bit different, however, is the way owner Chuck Guthrie and his entire team goes about accomplishing this mission.  Having a dedicated employee responsible for placing these monthly calls began about two years ago after Chuck noticed his sales team was spending too much time dealing with service issues, warranty concerns […]

  Tuesday mornings bring an extra buzz to Bridge Marina in Lake Hopatcong, New Jersey. Finding out what people really think of you can have that sort of effect. Distributing post-sale surveys to their customers has been a policy at Bridge Marina for the last decade, and in recent years have been completed digitally via […]