Tag: Dealer Certification

NMMA Boat Shows Generate Nearly $120,000 to Support Certified Dealers

The National Marine Manufacturers Association supported Marine Industry Certified Dealerships in a big way again this past boat show season, giving Certified Dealers promotional opportunities at NMMA boat shows, including special customer promotions in their respective markets. During the 2014-15 boat show season, NMMA helped promote Certified Dealers with a series of ads that appeared […]

Data Shows Certified Dealers Outperform Non-Certified Dealers

The Marine Industry Certified Dealership Program is having a positive impact on the overall health and financial success of dealerships across North America. Data collected from dealerships in the United States and Canada by the research division of Robert W. Baird & Company demonstrates that Marine Industry Certified Dealerships, on average, outperform their Non-Certified counterparts […]

Member + MICD = Excellence

Most people are familiar with the phrase “Work smarter, not harder.” It’s a sentiment we strive to achieve in life and career. For Certified Dealers, membership in the Marine Retailers Association of the Americas serves to underscore the value of Certification, granting MICDs access to a whole host of benefits that help them further improve […]

What are the Advantages of Housing the MICD program on MRAATraining.com?

The MICD Program recognizes that in order for dealerships to want to become Certified, the process by which they go about earning the distinction must be as organized, easy-to-manage and painless as possible. That’s why MRAA has conveniently housed the entire Certification program, from start to finish, on MRAATraining.com/Certifications. Having the entire program available 24/7 online […]

Certified Dealers: Enjoy Exclusive Benefits, Coverage Enhancements on Insurance

The Marine Industry Certified Dealership Program has added a new benefit exclusively for Certified Dealerships. Participants at any level of the MICD Program are entitled to exceptional business insurance coverage through CNA, the exclusively endorsed insurance company of the Marine Retailers Association of the Americas. CNA has partnered with Norman-Spencer Marine Insurance, MRAA’s exclusively endorsed […]

MRAA Names Certification Development Manager to Help Grow MICD Program

The Marine Retailers Association of the Americas has brought Gerald “Jerry” Lofberg on board as its Certification development manager to oversee recruitment of new participants in the Marine Industry Certified Dealership Program. In his role, Lofberg will reach out to marine retailers on a regular basis, talking to them about the incredible value that the […]

Dealership Certification Goes Virtual

With the goal of streamlining the Certification process for North American marine retailers, the Marine Industry Certified Dealership Program recently launched a virtual Certification platform housed on MRAATraining.com that dealers can use to complete the entire program. Inside the system, MRAATraining.com/Certifications, dealers will find all the tools they need to get Certified. They can download […]