With the campaign just past its mid-summer point, in Fiscal Year 2014 (Oct. 2013 through June 2014), visits to DiscoverBoating.com have increased significantly (48 percent) over the same period last year. Search engine marketing efforts continue to drive a steady
Navigate your way through the diverse educational offerings on tap at this year’s Marine Dealer Conference & Expo with “The MICD Guide to MDCE 2014,” a special e-booklet available exclusively for Certified Dealers that’s designed to take the guesswork out
As a Marine Industry Certified Dealership, you are required to take continuing education courses that escalate for each step of the MICD Program. Step 1 requires 10 hours of leadership and management training; Step 2 requires an additional 10 hours
The Marine Industry Certified Dealership Program has added a new benefit exclusively for Certified Dealerships. Sales personnel at Marine Industry Certified Dealerships are now eligible to become Certified Professional Yacht Brokers, at a savings of $550 per applicant. The three-year
The Discover Boating Lead System introduced some new upgrades last Thursday, June 19.The system enhancements are designed to make the process of retrieving leads even simpler, including automating their delivery directly to your e-mail inbox. As a Marine Industry Certified
Now that you’re a Marine Industry Certified Dealership, it’s time to let folks know about your achievement. You invested a lot of sweat equity, time and money into becoming Certified, and the effort is worth boasting about to both local
An updated version of the MICD Program’s Best Practices Navigator is now available digitally in the MICD Portal. Access the new Navigator online by clicking here. The Navigator is a comprehensive document unavailable anywhere else in the industry and exclusive
A website is the public face of your business. Often it is the first thing people see when they do research on your company. If someone wants to know who you are and what you’re about, they reach for their
The MICD Program logo is a powerful symbol. It represents your dealership’s ongoing commitment to excellence throughout all facets of your business — customer service and follow-up, sales processes and procedures, employee satisfaction and retention, facility upkeep, etc. Now that
The MICD Program offers customized marketing materials to help you promote your Certified status. Access to these materials, which include a brand-new, 6-foot-tall stand-up banner, is an exclusive MICD benefit. Certified Dealers receive stand-up banners and other customized marketing materials
If you missed the all-industry webinar April 22 unveiling plans for the 2014 Discover Boating marketing campaign, CLICK HERE to download the full recording today. Learn more about the integrated marketing mix on tap for the national campaign this spring/summer.
Here are three great tips for talking to/working with media outlets when they call to inquire about your MICD status or have general questions about the MICD Program: 1.) Designate a spokesperson. Make sure that when media calls — because
