The Marine Industry Certified Dealership Program provides marine retailers across North America with the tools they need to achieve business and operational excellence at their respective dealerships. But the program offers dealers much more than just standards and processes; Certification grants dealerships access to a host of exclusive benefits designed to help them save money, […]

If you’ve already registered to attend this year’s Marine Dealer Conference and Expo, congratulations! You’ve done most of the heavy lifting. Now it’s time to sign up for MDCE’s Pre-Conference Workshops, seven all-new, never-before-held and intimate educational offerings scheduled for Monday, Nov. 17 that give marine retailers access to hands-on training with leading experts in […]

According to the most recent data collected from the National Marine Manufacturers Association’s Customer Satisfaction Index Program, Marine Industry Certified Dealerships received higher CSI scores than non-Certified dealers across the board. Certified Dealers outperformed their non-Certified counterparts in all areas deemed most impactful to customer satisfaction: Overall rating of the boat, engine and dealer; sales […]

The Marine Industry Certified Dealership Program has made it more convenient — and affordable — than ever for dealers to get Certified. The program recently lowered its fee structure and developed a tiered approach, making it cost-effective for dealerships of all sizes to enroll and complete the various program steps at the pace they feel […]

The 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., is an amazing opportunity to take advantage of the best educational resources the marine industry has to offer its retailers. As a MICD, we’re confident you’re already aware of MDCE’s value to you and your business. Chances are you’ve been attending […]

If you’ve ever investigated the cost of producing a custom video for your dealership, you’d know that a professional job could cost upwards of $15,000 or more. The MICD program is taking some of the sting out of this enormous cost by making professional, completely customizable, consumer-facing videos available exclusively for MICDs for just $1,475 […]

E-communications have become a critical component of any dealership’s content marketing strategy. It’s a fast, direct and cost-effective means of connecting with current and potential customers about everything you have going on at the dealership year-round, from sales and special events, to preferred pricing, boat show participation, customer appreciation days, and more. Despite all the […]

With the campaign just past its mid-summer point, in Fiscal Year 2014 (Oct. 2013 through June 2014), visits to DiscoverBoating.com have increased significantly (48 percent) over the same period last year. Search engine marketing efforts continue to drive a steady stream of boating enthusiasts to the site, particularly to boat buying-related content, which includes the […]

Navigate your way through the diverse educational offerings on tap at this year’s Marine Dealer Conference & Expo with “The MICD Guide to MDCE 2014,” a special e-booklet available exclusively for Certified Dealers that’s designed to take the guesswork out of fulfilling your MICD continuing education requirements. As you know, Certified Dealerships are required to […]

As a Marine Industry Certified Dealership, you are required to take continuing education courses that escalate for each step of the MICD Program. Step 1 requires 10 hours of leadership and management training; Step 2 requires an additional 10 hours of sales and marketing courses; and Five Star MICD requires yet another 10 hours of […]